iOS 14.3 Introduces App Privacy Labels in App Store

The iOS 14.3, iPadOS 14.3, and macOS Big Sur 11.1 updates that are live as of today introduce a new App Privacy labeling feature for the App Store and macOS ‌App Store‌, giving customers a way to determine what data an app collects about them before choosing to install it.

appstoreprivacy
Apple first introduced these labels at WWDC, and has given developers until now to prepare for them. Developers need to self-report details on the information that they collect to Apple, and Apple has now made this a requirement. You should begin seeing ‌App Store‌ labels starting today, though it may take some time for the feature to roll out.

Developers who skirt the rules and don't provide information on the data they use can see their apps removed from the ‌App Store‌. Developers must identify all data collection and use cases and must keep the information in the ‌App Store‌ up to date.

app store privacy label iphone
Privacy labels are required for all apps for iPhone, iPad, Mac, Apple TV, and Apple Watch, and will include three sections covering data that's used to track you, data linked to you, and data not linked to you, which is anonymized.

Data used to track you refers to data that links user or device data from an app with user or device data acquired from other apps, websites, or advertising profiles. This section also lets you know if an app shares device or user data with companies that sell data.

Data linked to you includes information like name, age, gender, and more, which is usually provided when creating an account. Data not linked to you references things like diagnostic data that does not have personal information.

Apple is also providing the same privacy information for its own built-in apps, with the details available on the web rather than in the ‌App Store‌ for apps that don't have dedicated ‌App Store‌ pages.

This includes the ‌App Store‌ app, Camera, Clock, Health, Messages, Phone, Photos, and Safari. Privacy info for these apps can be found in links located in Apple's privacy support document.

In an interview with Fast Company, Apple software engineering chief Craig Federighi spoke about the new privacy labels that are available in the ‌App Store‌. He said that privacy labels are just the "start of something really ambitious," with Apple planning to refine and iterate on the feature over time.

Apple created privacy labels in an effort to help users better understand how their data is used, and he believes users will appreciate the feature when deciding which apps to download. Federighi said that he hopes Apple's competitors will copy the feature for their own app stores.

The work we're doing here we view in the context of providing leadership to the industry, raising users' expectations of what they should expect and demand in privacy. And we absolutely expect that others in the industry will respond to the heightened expectations and demands of customers and improve privacy--and we think that's great.

This is one category where if they want to copy some of our best ideas toward improving user privacy--we embrace that.

Along with the launch of privacy labels, Apple today updated its dedicated privacy website to outline the privacy features in iOS 14. Apple's privacy policy has also been updated with easier to read sections such as Your Privacy Rights at Apple and Personal Data Apple Collects from You.

Related Forums: iOS 14, macOS Big Sur

Top Rated Comments

Perry Barhydt Avatar
15 months ago
privacy is important. Glad to see work being done for that.
Score: 12 Votes (Like | Disagree)
VermontsFinest Avatar
15 months ago
I can hear Zuckerberg crying from here.
Score: 10 Votes (Like | Disagree)
_Spinn_ Avatar
15 months ago


[HEADING=1]PRIVACY! Number 1 feature in this world. Good work.[/HEADING]
Exactly! This is why I picked an iPhone over Android.
Score: 8 Votes (Like | Disagree)
ryanmp Avatar
15 months ago

I can hear Zuckerberg crying from here.
Yup, he has quite a bit to cry about right now. His little empire is under attack.
Score: 6 Votes (Like | Disagree)
DinkThifferent Avatar
15 months ago

I can hear Zuckerberg crying from here.
I didn’t know robots could cry! Gee, they can make these robots more and more lifelike nowadays!
Score: 5 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
15 months ago
[HEADING=1]PRIVACY! Number 1 feature in this world. Good work.[/HEADING]
Score: 5 Votes (Like | Disagree)

Related Stories

apple privacy labels website

Apple Launches All-in-One Web Page With Privacy Labels for Its Own Apps

Thursday March 11, 2021 10:00 am PST by
Apple today updated its privacy website with a new "Labels" section that brings privacy labels for all of Apple's apps together in one place, making it easier for users to learn about how Apple apps handle their personal data. Apple already provided privacy labels for its apps since the feature launched last year, but on individual support pages, so this new "Labels" section makes it easier...
google app privacy

Google Finally Adds App Privacy Labels to Gmail App

Monday February 22, 2021 3:37 pm PST by
Google today quietly added App Privacy labels to its Gmail app, marking the first of its major apps to receive the privacy details aside from YouTube. Though App Privacy information has been added to Gmail, Google has done so server side and has yet to issue an update to the Gmail app. It has been two months since the Gmail app last saw an update. Earlier in February, the Gmail app was...
appstoreprivacy

Developers Able to Submit Privacy Info for 'Nutritional Label for Apps' Coming Later This Year

Thursday November 5, 2020 12:27 pm PST by
Apple today informed developers that they're now able to submit privacy information for their apps using App Store Connect. The privacy details shared by developers will be displayed directly on App Store pages. During WWDC, Apple announced a new App Store feature that will see apps listing specific privacy information, which Apple has likened to a nutritional label for apps. Developers are...
app store privacy labels iphone 12

More Than a Dozen Apps With 'Misleading or Flat-Out Inaccurate' Privacy Labels Found on App Store

Friday January 29, 2021 8:21 am PST by
Last month, Apple introduced privacy labels on the App Store, providing users with a broad overview of the data types an app may collect, and whether the information is used to track them or is linked to their identity or device. Apple has required developers to provide this privacy information when submitting new apps and app updates to the App Store since early December, but the labels...
app store privacy labels iphone 12

Apple Offers Developers Clarification on Some App Privacy Data Reporting Requirements

Tuesday February 23, 2021 2:50 pm PST by
Apple today informed developers that it has introduced additional guidance for App Store privacy labels, a feature that Apple has been requiring for all apps since December. Apple says that rules surrounding data types like email, text messages, and gameplay content have been expanded to make it easier for developers to understand and comply with requirements.Additional details have been...
maxresdefault

Craig Federighi Shares Apple's Four Privacy Principles in Conference Keynote

Tuesday December 8, 2020 11:22 am PST by
Apple software engineering chief Craig Federighi today spoke at the virtual European Data Protection & Privacy Conference, where he highlighted Apple's approach to privacy and commitment to keeping customer data safe. Federighi's keynote speech is available through the YouTube embed above, but make sure to skip to the 49 minute mark. Apple executives often speak about privacy, so much of...
appstoreprivacy

Apple to Publish Privacy Labels for Preinstalled iOS Apps on Website

Wednesday December 9, 2020 11:02 am PST by
Apple today assured that its new requirement for privacy information on the App Store will apply equally to all iOS apps, including its own. This means that the dozens of Apple apps available through the App Store, such as Apple Books and Apple Podcasts, will display the same privacy "nutritional labels" as third-party apps. And for built-in iOS apps, like Messages, Apple says that it will...
whatsappiconcleaned

WhatsApp Protests Apple's App Store Privacy Requirements

Wednesday December 9, 2020 4:55 am PST by
WhatsApp is protesting Apple's requirement that developers submit information about what user data they collect to create new privacy labels on the App Store (via Axios). WhatsApp, which is owned by Facebook, has accused Apple of anti-competitive behavior because iMessage is preinstalled on iPhones and does not need to be downloaded from the App Store, where the new privacy labels will be...

Popular Stories

maxresdefault

Review: M1 Max MacBook Pro After Three Months

Wednesday January 19, 2022 11:30 am PST by
It's now been a few months since the M1 Pro and M1 Max MacBook Pro models launched in October, and MacRumors video editor Dan Barbera has been using one of the new machines since they debuted. Over on the MacRumors YouTube channel, Dan has shared a three month review of his MacBook Pro to see how it has held up over time and how it's changed his workflow. Subscribe to the MacRumors YouTube ...
iphone se 2020 top

New iPhone SE Likely to Launch in April Based on Production Timeframe

Wednesday January 19, 2022 6:44 am PST by
Apple suppliers will begin producing display panels for the third-generation iPhone SE this month, with final assembly of the device likely to start in March, according to information shared by display industry consultant Ross Young. Based on this production timeframe, Young believes the third-generation iPhone SE is likely to launch in the second half of April, or perhaps in early May at...
AirPods 3 New Firmware Feature

Apple Updates AirPods 3 Firmware to Version 4C170

Tuesday January 18, 2022 11:46 am PST by
Apple today released a new 4C170 firmware update for the AirPods 3, an update from the prior 4C165 that was made available in December. Apple does not offer details on what's included in new firmware updates for the AirPods‌, so we don't know what improvements or bug fixes the new firmware brings. There is no standard way to upgrade the ‌AirPods‌‌ software, but firmware is...
iPad Air Feature 2 green

New Apple Products Filed in Regulatory Database, Likely Including New iPhone SE and iPad Air

Tuesday January 18, 2022 6:11 am PST by
Apple today filed unreleased iPhone and iPad models in the Eurasian Economic Commission database, as spotted by French blog Consomac. The filings likely represent the rumored third-generation iPhone SE, fifth-generation iPad Air, and potentially more. The unreleased iPhone models have the identifiers A2595, A2783, and A2784, while the unreleased iPad models have the identifiers A2588, A2589, ...
iphone 5g mmwave

U.S. Airlines Warn of 'Catastrophic' Crisis With Impending 5G Rollout, AT&T and Verizon Agree to Delay Around Airports

Tuesday January 18, 2022 10:35 am PST by
Verizon and AT&T's upcoming rollout of new C-Band 5G technology could cause chaos and lead to widespread delays of passenger and cargo flights, major U.S. airlines said on Monday in a letter sent to the White House National Economic Council, the FAA, and the FCC (via Reuters). "Unless our major hubs are cleared to fly, the vast majority of the traveling and shipping public will essentially...
microsoft office icons

Microsoft Releases Office for Mac Update With Full Apple Silicon Support in Excel

Tuesday January 18, 2022 4:15 am PST by
Microsoft has released a new version of its Office for Mac productivity suite that includes an updated Excel app with 100% native support for Apple silicon machines. According to the release notes accompanying version 16.57, Excel will now run natively on Macs powered by Apple's M1-series processors without having to use the Rosetta 2 translation layer, which means anyone using a Mac with an ...
appleeducation

Apple's US Education Store Now Requires Institution Verification to Buy Discounted Products

Wednesday January 19, 2022 2:22 am PST by
Apple is now requiring that customers in the United States verify that they're active students, teachers, or staff members at an educational institution in order to access education discounts on products. Previously, little verification was needed for customers to purchase products through Apple's education store in the United States. Apple's education stores offer models of the iPad and Mac ...
iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
Beyond iPhone 13 Better Blue Face ID

Rumored iPhone 14 Pro Feature Delayed Until Next Year

Wednesday January 19, 2022 3:00 am PST by
Apple's long-rumored under-display Face ID technology will not be coming to the iPhone 14 Pro, according to recent reports. Based on the latest rumors, it now looks unlikely that the 6.1-inch iPhone 14 Pro and 6.7-inch iPhone 14 Pro Max will feature Face ID technology under the display as several reports claimed over the past year. Display industry consultant Ross Young, who often reveals ...