iOS 14.3 Introduces App Privacy Labels in App Store

The iOS 14.3, iPadOS 14.3, and macOS Big Sur 11.1 updates that are live as of today introduce a new App Privacy labeling feature for the App Store and macOS ‌App Store‌, giving customers a way to determine what data an app collects about them before choosing to install it.

appstoreprivacy
Apple first introduced these labels at WWDC, and has given developers until now to prepare for them. Developers need to self-report details on the information that they collect to Apple, and Apple has now made this a requirement. You should begin seeing ‌App Store‌ labels starting today, though it may take some time for the feature to roll out.

Developers who skirt the rules and don't provide information on the data they use can see their apps removed from the ‌App Store‌. Developers must identify all data collection and use cases and must keep the information in the ‌App Store‌ up to date.

app store privacy label iphone
Privacy labels are required for all apps for iPhone, iPad, Mac, Apple TV, and Apple Watch, and will include three sections covering data that's used to track you, data linked to you, and data not linked to you, which is anonymized.

Data used to track you refers to data that links user or device data from an app with user or device data acquired from other apps, websites, or advertising profiles. This section also lets you know if an app shares device or user data with companies that sell data.

Data linked to you includes information like name, age, gender, and more, which is usually provided when creating an account. Data not linked to you references things like diagnostic data that does not have personal information.

Apple is also providing the same privacy information for its own built-in apps, with the details available on the web rather than in the ‌App Store‌ for apps that don't have dedicated ‌App Store‌ pages.

This includes the ‌App Store‌ app, Camera, Clock, Health, Messages, Phone, Photos, and Safari. Privacy info for these apps can be found in links located in Apple's privacy support document.

In an interview with Fast Company, Apple software engineering chief Craig Federighi spoke about the new privacy labels that are available in the ‌App Store‌. He said that privacy labels are just the "start of something really ambitious," with Apple planning to refine and iterate on the feature over time.

Apple created privacy labels in an effort to help users better understand how their data is used, and he believes users will appreciate the feature when deciding which apps to download. Federighi said that he hopes Apple's competitors will copy the feature for their own app stores.

The work we're doing here we view in the context of providing leadership to the industry, raising users' expectations of what they should expect and demand in privacy. And we absolutely expect that others in the industry will respond to the heightened expectations and demands of customers and improve privacy--and we think that's great.

This is one category where if they want to copy some of our best ideas toward improving user privacy--we embrace that.

Along with the launch of privacy labels, Apple today updated its dedicated privacy website to outline the privacy features in iOS 14. Apple's privacy policy has also been updated with easier to read sections such as Your Privacy Rights at Apple and Personal Data Apple Collects from You.

Related Forums: iOS 14, macOS Big Sur

Top Rated Comments

Perry Barhydt Avatar
22 months ago
privacy is important. Glad to see work being done for that.
Score: 12 Votes (Like | Disagree)
VermontsFinest Avatar
22 months ago
I can hear Zuckerberg crying from here.
Score: 10 Votes (Like | Disagree)
_Spinn_ Avatar
22 months ago


[HEADING=1]PRIVACY! Number 1 feature in this world. Good work.[/HEADING]
Exactly! This is why I picked an iPhone over Android.
Score: 8 Votes (Like | Disagree)
ryanmp Avatar
22 months ago

I can hear Zuckerberg crying from here.
Yup, he has quite a bit to cry about right now. His little empire is under attack.
Score: 6 Votes (Like | Disagree)
DinkThifferent Avatar
22 months ago

I can hear Zuckerberg crying from here.
I didn’t know robots could cry! Gee, they can make these robots more and more lifelike nowadays!
Score: 5 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
22 months ago
[HEADING=1]PRIVACY! Number 1 feature in this world. Good work.[/HEADING]
Score: 5 Votes (Like | Disagree)

Related Stories

iOS App Store General Feature JoeBlue

U.S. Bills Allowing Sideloading Would Cause Consumers to Be Hit With 'Malware, Ransomware, and Scams,' Says Apple

Tuesday January 18, 2022 11:42 am PST by
U.S. bills that would require major changes to the App Store would ultimately cause consumers to be targeted with malware, ransomware, and scams, Apple's Senior Director of Government Affairs Timothy Powderly said in a letter that was sent today to the Senate Judiciary Committee and that was obtained by MacRumors. Apple sent the letter as the Judiciary Committee prepares to consider the Amer...
iOS App Store General Feature Sqaure Complement

Sideloading Bill Would Allow 'Malware, Scams and Data-Exploitation to Proliferate,' Says Apple

Wednesday February 2, 2022 3:48 pm PST by
The U.S. Senate Judiciary Committee will on Thursday consider the Open App Markets Act, an antitrust bill that would allow for sideloading and alternate app stores. Ahead of the meeting, Apple's head of government affairs in the Americas Tim Powderly sent a letter to committee members, urging them to reject the bill, reports Bloomberg. Powderly repeated a privacy and security argument that...
app store blue banner

Apple CEO Tim Cook: We're Focused on Maintaining Privacy and Security of the App Store

Thursday October 28, 2021 2:54 pm PDT by
Apple CEO Tim Cook was today asked about some of the regulatory issues that Apple is facing with the App Store, and he said that Apple is keeping its focus on privacy and security. Apple is facing potential regulatory changes that would force it to open up the iPhone to other app stores or alternate ways of loading apps on the iPhone. The main thing we're focused on in the App Store is...
General iOS 15

Apple Seeds Third Betas of iOS 15.2 and iPadOS 15.2 to Developers [Update: Public Beta Available]

Tuesday November 16, 2021 10:12 am PST by
Apple today seeded the third betas of upcoming iOS and iPadOS 15.2 updates to developers for testing purposes, one week after seeding the second betas and three weeks after the launch of iOS 15.1 and iPadOS 15.1. iOS and iPadOS 15.2 can be downloaded through the Apple Developer Center or over the air after the proper profile has been installed on an iPhone or an iPad. iOS and iPadOS 15.2...
iOS App Store General Feature JoeBlue

Upcoming EU Sideloading Bill Would 'Cripple the Privacy and Security Protections' iPhone Users Expect, Says Apple

Thursday March 17, 2022 10:38 am PDT by
The European Union is set to introduce new legislation as soon as this month that would significantly affect how the App Store operates in Europe, reports The Wall Street Journal. The Digital Markets Act has been in development for some time and the finalized version that could be completed as soon as this month will allow for sideloading and alternate app store options. Apple will be...
maxresdefault

Tim Cook Highlights Apple's iOS 15 Privacy Protections in New Video for European Audiences

Tuesday June 15, 2021 2:11 am PDT by
Apple has published a new video to its official regional YouTube channels for European countries that focuses specifically on the new privacy features coming with iOS 15 and iPadOS 15. The video, simply titled "Privacy," opens with CEO Tim Cook speaking to the camera and explaining Apple's long-standing stance on the topic: At Apple, we believe privacy is a fundamental human right. We work ...
iOS 15

Everything New in iOS 15.2: App Privacy Report and Auto Call Updates

Wednesday October 27, 2021 11:12 am PDT by
Just a few days after releasing iOS 15.1 and iPadOS 15.1, Apple has seeded the first betas of iOS 15.2 and iPadOS 15.2 to developers for testing purposes, with the update adding promised iOS 15 features like App Privacy Report. App Privacy Report App Privacy Report is one of the iOS 15 additions that Apple showed off at WWDC. It's a new privacy feature that's designed to allow users to see...
Facebook Feature

Facebook's New 'Privacy Center' Will Help Educate Users on Data Collection and Privacy Options

Friday January 7, 2022 8:41 am PST by
Facebook today announced a new "Privacy Center" section on its website on the desktop. This new area will offer users a "new place to learn more about our approach to privacy across our apps and technologies" and "provides helpful information about five common privacy topics," Meta announced today in a press release. The new Privacy Center, rolling out to a small pool of Facebook users in...

Popular Stories

cook sept 2020 event

Gurman: Apple Preparing Pre-Recorded iPhone 14 and Apple Watch Series 8 Event

Sunday August 7, 2022 6:13 am PDT by
Apple has "started to record" its virtual September event, where it's expected to announce the upcoming iPhone 14 lineup, the Apple Watch Series 8, and a new "rugged" Apple Watch model, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says the event, which is expected to take place in the early part of September, is already under production, implying...
iPhone 14 Lineup Feature Purple

Color Options for All iPhone 14 Models: Everything We Know

Monday August 8, 2022 3:59 am PDT by
The iPhone 14 and iPhone 14 Pro models are rumored to be available in a refreshed range of color options, including an all-new purple color. Most expectations about the iPhone 14 lineup's color options come from an unverified post on Chinese social media site Weibo earlier this year. Overall, the iPhone 14 and iPhone 14 Pro's selection of color options could look fairly similar to those of the ...
ios 16 beta 5 battery percent

iOS 16 Beta 5: Battery Percentage Now Displayed in iPhone Status Bar

Monday August 8, 2022 10:43 am PDT by
With the fifth beta of iOS 16, Apple has updated the battery icon on iPhones with Face ID to display the specific battery percentage rather than just a visual representation of battery level. The new battery indicator is available on iPhone 12 and iPhone 13 models, with the exception of the 5.4-inch iPhone 12/13 mini. It is also available on the iPhone 11 Pro and Pro Max, XS and XS Max, and...
iOS 16 battery percentage

Apple Limiting iOS 16 Beta 5 Battery Percentage Display to Select iPhones: Here Are the Supported Devices

Tuesday August 9, 2022 2:51 am PDT by
Apple this week brought back one of the most highly requested features from iOS users since the launch of the iPhone X in 2017: the ability to see your battery percentage directly in the status bar. Ever since the launch of the iPhone X with the notch, Apple has not allowed users to show their battery percentage directly in the status bar, forcing them to swipe down into Control Center to...
ios 16 battery indicator 2

Everything New in iOS 16 Beta 5: Battery Percentage in Status Bar, Find My Changes and More

Monday August 8, 2022 12:53 pm PDT by
Apple today seeded the fifth beta of iOS 16 to developers for testing purposes, introducing some small but notable changes to the iOS operating system. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up everything new in the fifth beta below. Battery Percentage in Status Bar The battery icon in the status bar now displays the exact battery percent, a feature that ...
iphone 14 pro max camera bump compared lipilipsi 16 9

Bigger iPhone 14 Pro Max Camera Bump Shown Alongside iPhone 13 Pro Max

Monday August 8, 2022 4:33 am PDT by
The camera bump on the upcoming iPhone 14 Pro Max is expected to be the largest rear lens housing Apple has ever installed on its flagship smartphones, and a new photo offers a rare glimpse at just how prominent it is compared to Apple's predecessor device. iPhone 14 Pro Max dummy (left) vs iPhone 13 Pro Max All iPhone 14 models are expected to see upgrades to the Ultra Wide camera on the...
airpods pro black background

Beyond iPhone 14: Five Apple Products Expected to Launch Later This Year

Monday August 8, 2022 9:43 am PDT by
While the iPhone 14 and Apple Watch Series 8 are expected to be announced in September as usual, there are several more Apple products rumored to launch later this year, including new iPad and Mac models and more. Beyond the iPhone and Apple Watch, we've put together a list of five Apple products that are most likely to be unveiled by the end of 2022. Second-Generation AirPods Pro Apple...