Moment, the company behind the Moment photo editing app and Moment lenses for iPhone, today announced an Instant Film update for its RTRO app, which is designed to capture vintage photo and video clips.
The new Instant Film feature is designed to work like a real instant film camera, generating a unique film-like effect that can be seen in real time when capturing photos.
Moment says that Instant Film uses a new Analog Effects Engine that allows for generative photo effects, with each photo captured looking slightly different similar to what you might get out of a real film camera. Each effect is based on dozens of variables so every photo is one of a kind.
To create the new Instant Film feature, Moment studied how chemical effects were created during the film's development process to create an emulation in the viewfinder as you take a photo, giving users control over what the photo will look like and the intensity of the generated effect.
Instant Film is a RTRO+ feature, with RTRO+ available for $3.99 per month, $19.99 per year, or a one-time payment of $49.99. RTRO can be downloaded from the App Store. [Direct Link]
“...is designed to capture vintage photo and video clips.”
That makes it sound like it’s a film/slide scanner. The camera still just captures new images purely digitally, this is just an overlay effect to make your pics resemble poorly developed film.
I downloaded this just to see how the “real time exposure” worked. I got spammed with pop ups about subscribing and they wanted me to spend $2.99 or commit to a Pro plan to even TRY it once. No thanks :(
As a Polaroid aficionado, this is really odd. The effect is accurate-ish but to expired film and film developed in the cold. Instagram is already full of fake digital Polaroids that get mixed in with actual film photos.
That said, the technology looks pretty cool. They did their research on the ways film can go wrong :)
I'm curious how they can get away with the "TIMEZERO" name. Time-Zero is likely still a trademarked name since it was the film for SX-70 cameras produced until 2008.
Thursday January 20, 2022 3:02 pm PST by Juli Clover
Apple today shared a short film called "The Comeback," which has been released in celebration of Chinese New Year. Created by director Zhang Meng, the video kicks off the Year of the Tiger with the story of a father, a son, and a forgotten village with an "out-of-this-world dream."
The 23 minute film was shot using the latest iPhone (which is the iPhone 13 Pro) like all of the videos in...
Thursday November 18, 2021 1:08 pm PST by Juli Clover
Apple today shared a new video in its ongoing "Shot on iPhone" series, this time commissioned from French film director Michel Gondry, known for movies like "Eternal Sunshine of the Spotless Mind," "Be Kind Rewind," "The Green Hornet," and "The Science of Sleep."
The video focuses on eggs in various fantasy settings and situations, ending with an iPhone shot of chickens. The entire short...
Thursday December 16, 2021 7:43 am PST by Joe Rossignol
Pixelmator today announced that its Pixelmator Photo app is now available on the iPhone. Previously limited to the iPad, the photo editing app features over 30 desktop-class color adjustment options, support for over 600 RAW image formats like Apple ProRAW, integration with the Photos app and iCloud Photos, and several AI-powered editing tools.
Pixelmator Photo for iPhone also includes batch ...
Friday November 5, 2021 5:00 am PDT by Tim Hardwick
Original sci-fi movie "Finch" starring Tom Hanks premiered on Apple TV+ today. The film revolves around a man, a robot (played by "Get Out" actor Caleb Landry Jones), and a dog, who form an unlikely family in the midst of apocalyptic changes on Earth caused by a devastating solar flare. The new film, which is likely to be an award contender, is described by Apple as follows:
In "Finch," a...
Friday January 21, 2022 11:23 am PST by Joe Rossignol
Apple TV+ today shared a humorous new ad called "Everyone but Jon Hamm" that is set to air during NFL playoff games this weekend, according to Adweek.
In the ad, actor Jon Hamm sits in a lavish home and scrolls through Apple TV+ while humorously complaining about how Apple's original TV shows and films feature numerous big-name celebrities, except for himself. Hamm refers to many stars...
Apple today announced the 2022 "Shot on iPhone" challenge, encouraging users to submit impressive photos shot with the iPhone 13 Pro and iPhone 13 Pro Max's macro mode.
To enter, users must share their macro photos on Instagram, Twitter, or Weibo with the hashtags #ShotoniPhone and #iPhonemacrochallenge. In the caption, users should note which model they used to capture the image. Apple is...
Apple today announced that the original film "Finch," starring Tom Hanks in its titular role, will premiere on Apple TV+ on Friday, November 5 and shared a first-look image from the film.
The first look at "Finch," shared by Apple. The film, which is anticipated to be an awards season contender, revolves around a man, a robot (played by "Get Out" actor Caleb Landry Jones), and a dog that form ...
Apple and Netflix are among the bidders for an "Oscar bait" film starring Jennifer Lawrence as the late Hollywood talent agent Sue Mengers, according to Variety. Bidding for the film has reportedly surpassed $80 million and could climb higher.
Mengers was a prominent Hollywood "superagent" from the 1960s through the 1980s, representing some big names in acting like Barbra Streisand and Burt...
Tuesday November 29, 2022 11:54 am PST by Juli Clover
An unnamed 27-year-old man who purchased 300 iPhones from Apple Fifth Avenue on Monday morning was robbed shortly after leaving the store, according to 1010Wins Radio in New York.
He was carrying 300 iPhone 13s in three bags and walking to his car at 1:45 a.m. when another car pulled up next to him. Two men jumped out and demanded that he hand over the bags. Not wanting to hand over 300...
Wednesday November 30, 2022 10:09 am PST by Juli Clover
Apple today released iOS 16.1.2, another minor bug fix update that comes one week after the release of iOS 16.1.1 and three weeks after the launch of iOS 16.1, an update that added support for iCloud Shared Photo Library, Matter, Live Activities, and more.
The iOS 16.1.2 update can be downloaded on eligible iPhones over-the-air by going to Settings > General > Software Update.
According...
Apple today announced its 2022 App Store Award winners, highlighting the 16 best apps and games selected by Apple's global App Store editorial team.
The top apps were chosen by Apple for their quality, innovative technology, creative design, positive cultural impact, and ability to deliver "exceptional experiences." Apple CEO Tim Cook said:
This year's App Store Award winners reimagined...
Wednesday November 30, 2022 2:39 am PST by Sami Fathi
Geekbench scores allegedly for the upcoming "M2 Max" chip have surfaced online, offering a closer look at the performance levels and specific details of the forthcoming Apple silicon processor.
The Geekbench results, first spotted on Twitter, are for a Mac configuration of with the M2 Max chip, a 12-core CPU, and 96GB of memory. The Mac listed has an identifier "Mac14,6," which could be...
Tuesday November 29, 2022 1:01 pm PST by Juli Clover
Anker's popular Eufy-branded security cameras appear to be sending some data to the cloud, even when cloud storage is disabled and local only storage settings are turned on. The information comes from security consultant Paul Moore, who last week published a video outlining the issue.
According to Moore, he purchased a Eufy Doorbell Dual, which was meant to be a device that stored video...
Wednesday November 30, 2022 12:43 pm PST by Juli Clover
Twitter CEO Elon Musk today met with Apple CEO Tim Cook at the Apple Park campus in Cupertino, California, according to a tweet shared by Musk this afternoon.
Musk thanked Cook for taking him around Apple's headquarters, with no mention of what the two might have discussed. The meeting comes just after Musk on Monday claimed that Apple has "mostly stopped" offering ads on Twitter, and that...
Elon Musk has pledged to offer an "alternative phone" if Apple and Google remove Twitter from their app stores, adding to long-standing rumors about an iPhone rival from Tesla.
Modified iPhone 11 Pro in the style of the Tesla Cybertruck, by Caviar. Musk's remark came after being asked about the potential scenario of Twitter being removed from app stores, which could conceivably happen if the...
The Black Friday and Cyber Monday holiday shopping rush is drawing to a close, but there are still some good deals to be had out there. For Apple products, many of the deals you've seen since last week are still available, though some have expired. So for anyone who missed out on Black Friday deals, there's still an opportunity to get some of the year's best prices on many Apple devices.
Note: ...
Apple today rolled out an updated Apple Music Replay experience for 2022, showcasing a new "highlight reel" feature.
Subscribe to the MacRumors YouTube channel for more videos. The overhauled experience, which started to be noticed by Apple Music subcribers on Twitter earlier today, puts the new highlight reel feature at the forefront of the Replay webpage, which users are encouraged to...
Monday November 28, 2022 11:00 am PST by Juli Clover
Apple's upcoming iPhone 15 models will be equipped with Sony's newest "state of the art" image sensors, according to a report from Nikkei.
Compared to standard sensors, Sony's image sensor doubles the saturation signal in each pixel, allowing it to capture more light to cut down on underexposure and overexposure. Nikkei says that it is able to better photograph a person's face even with...
Top Rated Comments
That makes it sound like it’s a film/slide scanner. The camera still just captures new images purely digitally, this is just an overlay effect to make your pics resemble poorly developed film.
That said, the technology looks pretty cool. They did their research on the ways film can go wrong :)
I'm curious how they can get away with the "TIMEZERO" name. Time-Zero is likely still a trademarked name since it was the film for SX-70 cameras produced until 2008.