Moment, the company behind the Moment photo editing app and Moment lenses for iPhone, today announced an Instant Film update for its RTRO app, which is designed to capture vintage photo and video clips.
The new Instant Film feature is designed to work like a real instant film camera, generating a unique film-like effect that can be seen in real time when capturing photos.
Moment says that Instant Film uses a new Analog Effects Engine that allows for generative photo effects, with each photo captured looking slightly different similar to what you might get out of a real film camera. Each effect is based on dozens of variables so every photo is one of a kind.
To create the new Instant Film feature, Moment studied how chemical effects were created during the film's development process to create an emulation in the viewfinder as you take a photo, giving users control over what the photo will look like and the intensity of the generated effect.
Instant Film is a RTRO+ feature, with RTRO+ available for $3.99 per month, $19.99 per year, or a one-time payment of $49.99. RTRO can be downloaded from the App Store. [Direct Link]
“...is designed to capture vintage photo and video clips.”
That makes it sound like it’s a film/slide scanner. The camera still just captures new images purely digitally, this is just an overlay effect to make your pics resemble poorly developed film.
I downloaded this just to see how the “real time exposure” worked. I got spammed with pop ups about subscribing and they wanted me to spend $2.99 or commit to a Pro plan to even TRY it once. No thanks :(
As a Polaroid aficionado, this is really odd. The effect is accurate-ish but to expired film and film developed in the cold. Instagram is already full of fake digital Polaroids that get mixed in with actual film photos.
That said, the technology looks pretty cool. They did their research on the ways film can go wrong :)
I'm curious how they can get away with the "TIMEZERO" name. Time-Zero is likely still a trademarked name since it was the film for SX-70 cameras produced until 2008.
Thursday January 20, 2022 3:02 pm PST by Juli Clover
Apple today shared a short film called "The Comeback," which has been released in celebration of Chinese New Year. Created by director Zhang Meng, the video kicks off the Year of the Tiger with the story of a father, a son, and a forgotten village with an "out-of-this-world dream."
The 23 minute film was shot using the latest iPhone (which is the iPhone 13 Pro) like all of the videos in...
Thursday November 18, 2021 1:08 pm PST by Juli Clover
Apple today shared a new video in its ongoing "Shot on iPhone" series, this time commissioned from French film director Michel Gondry, known for movies like "Eternal Sunshine of the Spotless Mind," "Be Kind Rewind," "The Green Hornet," and "The Science of Sleep."
The video focuses on eggs in various fantasy settings and situations, ending with an iPhone shot of chickens. The entire short...
Thursday December 16, 2021 7:43 am PST by Joe Rossignol
Pixelmator today announced that its Pixelmator Photo app is now available on the iPhone. Previously limited to the iPad, the photo editing app features over 30 desktop-class color adjustment options, support for over 600 RAW image formats like Apple ProRAW, integration with the Photos app and iCloud Photos, and several AI-powered editing tools.
Pixelmator Photo for iPhone also includes batch ...
Friday November 5, 2021 5:00 am PDT by Tim Hardwick
Original sci-fi movie "Finch" starring Tom Hanks premiered on Apple TV+ today. The film revolves around a man, a robot (played by "Get Out" actor Caleb Landry Jones), and a dog, who form an unlikely family in the midst of apocalyptic changes on Earth caused by a devastating solar flare. The new film, which is likely to be an award contender, is described by Apple as follows:
In "Finch," a...
Friday January 21, 2022 11:23 am PST by Joe Rossignol
Apple TV+ today shared a humorous new ad called "Everyone but Jon Hamm" that is set to air during NFL playoff games this weekend, according to Adweek.
In the ad, actor Jon Hamm sits in a lavish home and scrolls through Apple TV+ while humorously complaining about how Apple's original TV shows and films feature numerous big-name celebrities, except for himself. Hamm refers to many stars...
Apple today announced the 2022 "Shot on iPhone" challenge, encouraging users to submit impressive photos shot with the iPhone 13 Pro and iPhone 13 Pro Max's macro mode.
To enter, users must share their macro photos on Instagram, Twitter, or Weibo with the hashtags #ShotoniPhone and #iPhonemacrochallenge. In the caption, users should note which model they used to capture the image. Apple is...
Apple today announced that the original film "Finch," starring Tom Hanks in its titular role, will premiere on Apple TV+ on Friday, November 5 and shared a first-look image from the film.
The first look at "Finch," shared by Apple. The film, which is anticipated to be an awards season contender, revolves around a man, a robot (played by "Get Out" actor Caleb Landry Jones), and a dog that form ...
Apple and Netflix are among the bidders for an "Oscar bait" film starring Jennifer Lawrence as the late Hollywood talent agent Sue Mengers, according to Variety. Bidding for the film has reportedly surpassed $80 million and could climb higher.
Mengers was a prominent Hollywood "superagent" from the 1960s through the 1980s, representing some big names in acting like Barbra Streisand and Burt...
Leaker Jon Prosser today shared ostensibly accurate renders of the iPhone 14 Pro, providing the most accurate look yet at what the device could look like when it launches later this year.
In the latest video on YouTube channel Front Page Tech, Prosser revealed renders of the iPhone 14 Pro made by Apple concept graphic designer Ian Zelbo, highlighting a range of specific design changes...
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round.
To bring ProMotion displays to the iPhone 13 Pro models, Apple adopted LTPO panel technology with variable refresh...
Amazon is marking down a wide variety of 11-inch and 12.9-inch iPad Pro models this week, with prices starting as low as $749.00 for the 11-inch tablet. You'll find the full list of sales below, all of which can be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep...
Apple appears to have recently updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID.
If you receive an App Store or Apple Store gift card, for example, it is added to an Apple Account that was previously visible in the App Store and Apple Store apps. As of today, the Apple Account balance can also be added to...
Apple in February unveiled a new "Tap to Pay on iPhone" feature that will allow compatible iPhones to accept payments via Apple Pay, contactless credit and debit cards, and other digital wallets, with no additional hardware required.
Apple began testing the feature at its Apple Park Visitor Center earlier this month, and now Bloomberg's Mark Gurman has tweeted that the feature will begin...
Apple today confirmed that the keynote event for the Worldwide Developers Conference will begin at 10:00 a.m. Pacific Time on June 6, the first day of WWDC. The keynote will be an online-only event, though a select number of developers have been invited to the Apple Park campus for a viewing event.
In addition to confirming the keynote date and time, Apple has shared the full WWDC 2022...
Apple on May 16 released iOS 15.5 and iPadOS 15.5, bringing improvements for Podcasts and Apple Cash, the ability to see Wi-Fi signal of HomePods, dozens of security fixes, and more.
Top Rated Comments
That makes it sound like it’s a film/slide scanner. The camera still just captures new images purely digitally, this is just an overlay effect to make your pics resemble poorly developed film.
That said, the technology looks pretty cool. They did their research on the ways film can go wrong :)
I'm curious how they can get away with the "TIMEZERO" name. Time-Zero is likely still a trademarked name since it was the film for SX-70 cameras produced until 2008.