Apple TV+ Joins 'Alliance for Creativity and Entertainment' Anti-Piracy Coalition

Apple's Apple TV+ division has joined the Motion Picture Association of America's Alliance for Creativity and Entertainment (ACE), an anti-piracy group committed to "supporting the legal marketplace for video content and addressing the challenge of online piracy."


ACE first launched in June 2017 with Netflix and Amazon as founding members, and dozens of movie and content studios have joined like Comcast, Disney, NBC, BBC, AMC, MGM, ViacomCBS, Paramount, Fox, and others.

‌Apple TV‌+ will join the ACE governing board, which includes Amazon, Disney, NBCUniversal, Netflix, Paramount, Sony Pictures, Warner Bros., in addition to Apple.

ACE's goal is to disrupt the piracy ecosystem that harms creators, with streaming piracy representing 80 percent of all piracy today, costing companies as much as $71 billion annually. As noted by Axios, streaming piracy is a greater concern to Apple now that it has original streaming content to protect.

Streaming piracy is a growing problem representing 80% of all piracy today. Unlawful piracy operations put incredible innovation, creativity and investment at risk, to the detriment of creators, innovators and consumers alike. According to the Global Innovation Policy Center, piracy costs as much as $71 billion annually in lost domestic revenues. Additionally, consumers are harmed when accessing illegal content - one-third of pirate sites target consumers with malware that can lead to a range of problems, including identify theft and financial loss, according to a report by Digital Citizens Alliance.

An estimated 23 million individuals across nine million U.S. households use a pirate subscription IPTV service. Since it was founded, ACE has "achieved many successful global enforcement actions" against illegal streaming services and sources of unauthorized content.

Top Rated Comments

(View all)
Avatar
3 weeks ago


Who is charging an arm and a leg for things?

Don't be that guy. don't pretend you don't know what I'm talking about. As the world of consumers discovered years ago the steaming dream is over. You want one service? Fine, it's not much. You want shows on multiple services? And then add in sports? You'll end up paying more than cable ever was. It's ridiculous. Music piracy effectively ended the day Spotify and others got their act together. Imagine Warner and Sony and all the labels had their OWN music streaming service that they wanted people to pay for. It would be ridiculous.

If these poor big mega rich corporations want to end piracy then they'll need to make it as easy as possible or people to get their products and that includes not each having their own little world. People will do what's easiest. And if that means piracy then so be it.
Score: 29 Votes (Like | Disagree)
Avatar
3 weeks ago
Digital music stores + streaming music services killed music piracy. Make it easier and cheaper to consume your video content and piracy will go away.

Bundling your TV channels/content into expensive packages with the exclusion of a few channels/shows that most people want is not the way to go.
Score: 26 Votes (Like | Disagree)
Avatar
3 weeks ago


Digital music stores + streaming music services killed piracy. Make it easier and cheaper to consume your video content and piracy will go away.

That would require them to realize that flooding the market with competing streaming video services isn’t the answer, which all of them absolutely refuse to even acknowledge.
Score: 19 Votes (Like | Disagree)
Avatar
3 weeks ago


Privacy Apple's Number 1 Priority.

Did your rush to be a first post just prove you don't take the time to read anything?
Score: 16 Votes (Like | Disagree)
Avatar
3 weeks ago
Piracy will never go away. If they focused their efforts on having a coherent streaming presence instead of trying to fight a losing uphill battle while charging an arm and a leg for everything it wouldn't be a problem.
Score: 15 Votes (Like | Disagree)
Avatar
3 weeks ago
Piracy is bad and artists should be paid for their work and unfortunately, so long as corporations are in charge, the artists will always be paid through the corporation which takes their huge cut first. The record labels weren't exactly pioneers but that model is unchanged. I pay Netflix and they pay some money to the people responsible for creating the content. I read recently that Amazon's Direct Prime which allows creators to upload series and collect money on the backend based on views pays insanely low prices - https://videocentral.amazon.com/home/royalty-rates 1 to 12 cents per hour of viewing so if you upload a 1 hour movie to Amazon and 1 million people watch the entire thing, yo've made $60,000 or a paltry $10,000 at the low end. That's assuming you convince a million people to watch with enough production quality keep them around the full hour.

My point is, Piracy is bad but so long as corporations play the crap they're playing now, it's not going away. The $120 Comcast Bill is now the $100 streaming bill with Comcast Internet on top of it.

CBS for $9
Peacock for $9
AppleTV = $5
Netflix - $12
Hulu - $10
Disney - $5
HBO Max - $15
Apple Music or Spotify thrown in for good measure

then every month, the consumers will give Comcast $60-$100 for access to those streaming services and cord cutters still can't watch NFL games on Sunday.

So yeah, of course they're pirating. Instead of giving CBS $10 a month, they're just downloading Picard and instead of giving AppleTV $5, they're going to download See and For all Mankind and probably Netflix doesn't have a huge piracy issue except for countries where its blocked because most people have an account of access a friend's but if you remove Netflix and Amazon Prime from the piracy discussion, I bet the rest of the networks have a TON of their content stolen online because when a huge number of the country is unemployed and people's salaries are growing slower than inflation and phones are $1,0000, cord-cutting is more expensive than just having cable.

Piracy is really bad but the corporations need to stop being so greedy. I have little faith that this will change.
Score: 14 Votes (Like | Disagree)

Top Stories

Apple References Unreleased 2020 16-Inch MacBook Pro in Boot Camp Update

Monday October 26, 2020 8:42 am PDT by
Last week, Apple released an update for Boot Camp, its utility for running Windows on a Mac. While this update would typically be unremarkable, several of our readers noticed that the release notes reference an unreleased 2020 model of the 16-inch MacBook Pro. While this could easily be a mistake, the 16-inch MacBook Pro is nearly a year old, so it is certainly a worthy candidate for a...

MagSafe Charger Only Charges at Full 15W Speeds With Apple's 20W Power Adapter [Updated]

Monday October 26, 2020 3:38 pm PDT by
Alongside the iPhone 12 and 12 Pro models, Apple introduced a new MagSafe charger that attaches to the magnetic ring in the back of the devices, providing up to 15W of charging power, which is double the speed of the 7.5W Qi-based wireless charging maximum. Apple does not provide a power adapter with the $39 MagSafe charger, requiring users to supply their own USB-C compatible option. Apple...

Google Reportedly Pays Apple $8-12 Billion Per Year to be Default iOS Search Engine

Sunday October 25, 2020 2:59 pm PDT by
The United States Justice Department is targeting a lucrative deal between Apple and Google as part of one of the U.S. government's largest antitrust cases, reports The New York Times. On Tuesday, the Justice Department filed an antitrust lawsuit against Google, claiming the Mountain View-based company used anticompetitive and exclusionary practices in the search and advertising markets to ...

After Mocking Apple, Samsung May Remove Power Adapter From Galaxy S21 Box

Tuesday October 27, 2020 4:29 pm PDT by
Samsung's Galaxy S21, coming in 2021, may not include a power adapter or headphones in the box, according to reports from Korean media sites highlighted by SamMobile. Rumors earlier this year also said that Samsung was considering removing these accessories from future smartphone models, but that didn't stop Samsung from mocking Apple for selling the iPhone 12 models without a power adapter...

Report: Apple Silicon iMac Featuring Desktop Class 'A14T' Chip Coming First Half of 2021

Tuesday October 27, 2020 4:14 am PDT by
The first iMac powered by Apple Silicon is set to arrive in the first half of next year and will feature a desktop class "A14T" chip, according to Chinese-language newspaper The China Times. Codenamed "Mt. Jade," Apple's first custom-made desktop processor will be twinned with its first self-developed GPU, codenamed "Lifuka," both of which are being produced using TSMC's 5-nanometer process, ...

iPhone 12 Six-Foot Drop Test Results: Ceramic Shield More Durable But Not Damage Proof

Monday October 26, 2020 5:00 am PDT by
Apple's new iPhone 12 and iPhone 12 Pro feature a new Ceramic Shield screen that Apple says offers 4x better drop performance. To test that claim, Allstate Protection Plans put the two models through a range of breakability tests and recorded the results. In a face down sidewalk drop test at six feet, the iPhone 12 suffered small cracks and scuffed corners and edges, leaving sharp grooves in ...

Bloomberg: New AirPods and AirPods Pro Coming in 2021, AirPods Studio Delayed, Third HomePod Model Also Possible

Monday October 26, 2020 3:34 am PDT by
Apple plans to update its AirPods line next year with two new models including third-generation AirPods and second-generation AirPods Pro, according to a new report from Bloomberg. The Cupertino, California-based technology giant is working on two new models: third-generation entry-level AirPods and the second version of the AirPods Pro earbuds, according to people familiar with the plans. ...

2020 iPad Air vs. iPad Pro: Hands-On Comparison

Tuesday October 27, 2020 3:03 pm PDT by
Apple announced the new 2020 fourth-generation iPad Air in September, but the new tablets just started shipping out to customers last Friday. We picked one up and thought we'd do a hands-on comparison with the iPad Pro, which was last updated in March, because both tablets are about as powerful and share many similarities. Subscribe to the MacRumors YouTube channel for more videos. Design and ...

iPhone 12 Ceramic Shield Still 'Scratches at Level 6 With Deeper Grooves at Level 7' in Mohs Hardness Test

Wednesday October 28, 2020 7:10 am PDT by
iPhone 12 and iPhone 12 Pro models feature a new Ceramic Shield front cover that is "tougher than any smartphone glass," according to Apple, but the displays on the devices still have similar scratch resistance as previous iPhones based on a new test. Zack Nelson today shared his much-anticipated iPhone 12 Pro durability test on his YouTube channel JerryRigEverything, and based on the Mohs...

Apple Files Mystery 'Personal Computer' With Placeholder 'B2002' Name in Bluetooth Product Database

Tuesday October 27, 2020 12:36 pm PDT by
Last week, a listing appeared in the Bluetooth product database for an Apple product with a placeholder name "B2002" and a model number of "TBD." MacRumors was alerted to the listing by health and fitness tech website MyHealthyApple. The product is filed under the "personal computer" category, which Apple has used for previous Mac and iPad listings in the database, so it is hard to pinpoint...