Apple Pays $40+ Million for Worldwide Rights to Upcoming Film 'Cherry'

Apple has paid in the high $40 millions for the rights to upcoming movie "Cherry," reports Deadline. Directed by Anthony and Joe Russo, who were responsible for "Avengers: Endgame," "Cherry" is a crime drama that's an adaptation of a novel by Nico Walker.

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In "Cherry," actor Tom Holland (known for his role as Spider-Man) plays a Cleveland man named Walker who joins the army after being spurned by the love of his life. He becomes an Army medic in Iraq and is traumatized by the experience, suffering from PTSD.

To treat his PTSD, Walker is treated with Oxycontin, and that eventually leads to a heroin addiction. To pay for the drugs, Walker begins robbing banks.

The $40 million+ price tag for "Cherry" marks one of the biggest film deals of the year, and it provides Apple with an awards season contender. Apple's plan is to qualify with the Academy and then premiere "Cherry" in early 2021 on Apple TV+.

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Top Rated Comments

Ar40 Avatar
62 months ago

This is a great book. It’s VERY raw though. Certainly doesn’t fit with Apple’s family-friendly entertainment. Might be good for the catalog overall.
... because Apple TV+ just screams family friendly....

Exhibit 1: The Morning Show, See, Servant, Defending Jacob.

The amount of bad language and adult themes on these shows puts to bed the whole “all TV+ shows are family friendly” argument.
Score: 12 Votes (Like | Disagree)
PickUrPoison Avatar
62 months ago


Another bit of "art" nobody in my family will have any interest in watching with the "Apple TV+" that we still have for free and never use.

But go on, Apple, you swinging, savvy Hollywood moguls, as you build an entertainment empire of eWorld proportions.
There’s such a wide variety of content already on Apple TV+, will you still be saying the same thing five years from now when there are 500+ shows? Probably, it sounds like you’re quite determined. I’m sure you (and your family) can keep that streak going ?

Nice eWorld reference! Usually people go with Ping when they’re going back a decade or more to find an Apple loser ?
Score: 10 Votes (Like | Disagree)
citysnaps Avatar
62 months ago

... because Apple TV+ just screams family friendly....

Exhibit 1: The Morning Show, See, Servant, Defending Jacob.

The amount of bad language and adult themes on these shows puts to bed the whole “all TV+ shows are family friendly” argument.
And even Ted Lasso, with a lot of salty language. Speaking of which, today being Friday, another episode should be dropping this afternoon. Love that series!
Score: 9 Votes (Like | Disagree)
PickUrPoison Avatar
62 months ago

This is a great book. It’s VERY raw though. Certainly doesn’t fit with Apple’s family-friendly entertainment. Might be good for the catalog overall.
Apple TV+ being exclusively family-friendly was just a bogus rumor from the New York Post iirc. (That rag isn’t even fit to line a bird cage.) Supposedly Cook was upsetting producers by sending back notes that said “don’t be so mean” or something to that effect. Hilarious ?

There’s plenty of language, sex, violence etc. in the Apple TV+ catalog. They’re much more like HBO, and not at all like Disney.
Score: 8 Votes (Like | Disagree)
ghanwani Avatar
62 months ago
Sounds like an inspiring movie. :D

BTW, the correct way to rob a bank is like so ('//www.youtube.com/watch?v=-JBYPcgtnGE').
Score: 6 Votes (Like | Disagree)
AxiomaticRubric Avatar
62 months ago
Plenty of good wholesome nihilistic entertainment for an entire dysfunctional family here: PTSD, drug addiction, and crime.

I'll get the popcorn. ?
Score: 6 Votes (Like | Disagree)