Apple Announces 'Fitness+' Workout Service for $9.99/Month

Apple today introduced "Fitness+," a new service for Apple Watch designed to help you stay fit, launching before the end of 2020. The service provides workouts from the world's best trainers, which you can browse on an iPhone, iPad, or Apple TV.

fitness plus
When you choose a workout, the video on your ‌Apple TV‌ or ‌iPad‌ syncs with your own personal information fed from your Apple Watch. This allows you to see your heart rate or calories burned as you follow the moves from the trainers on screen.

Fitness+ will include yoga, cycling, dance, strength, core, HIIT, rowing, and many more workouts. Apple noted that many of the workouts just require a set of dumbbells, or no equipment at all. You'll receive personalized recommendations to quickly get to your next workout as well.

“We’re so excited to energize our customers with new ways to get active and stay active with Apple Watch,” said Jay Blahnik, Apple’s senior director of fitness for Health Technologies.

“With diverse studio workouts that are suitable for all ability levels, led by a phenomenal group of unique trainers, and an approachable program designed for beginners all the way through to the fitness enthusiast — as well as the flexibility to work out anywhere — there’s something for everyone. We know Fitness+ will take working out with Apple Watch to the next level with unparalleled engagement, convenience, and inspiration.”

fitness plus iphone
The service will be refreshed with new workouts every week. You'll also be able to choose custom music while you workout, with options that sync with Apple Music.

Fitness+ will be located in the Fitness app on iOS, and there will be a new app for ‌Apple TV‌. The service will cost $9.99 per month or $79.99 per year. If you purchase a new Apple Watch, you'll get three months of the service for free.

Fitness+ will launch in the United States, United Kingdom, Australia, Canada, Ireland, and New Zealand later this year. It'll also be part of the "Apple One" Premier bundle.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Caution)

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
iPhone Car Key Kia

Here's Which Vehicles Offer iPhone Car Keys

Sunday July 6, 2025 3:03 pm PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. Apple has a web page with a list of vehicle models that ...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
iphone 17 pro render majin bu

New iPhone 17 Pro Renders Highlight Apple Logo and MagSafe Design Changes

Sunday July 6, 2025 8:43 pm PDT by
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max. Image via Majin Bu. Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side. ...
Prime Day 25 Feature Warm Triad

The Best Early Prime Day Deals on Apple Products

Saturday July 5, 2025 7:22 am PDT by
Amazon is soon to be back with its annual summertime Prime Day event, lasting for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront, and there are already many deals you can get on sale ahead of the event. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a ...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...

Top Rated Comments

rmoliv Avatar
63 months ago
Must be joking, 9.99 for that.
Score: 21 Votes (Like | Disagree)
dumastudetto Avatar
63 months ago

Must be joking, 9.99 for that.
This is insanely affordable in the fitness space.
Score: 20 Votes (Like | Disagree)
alent1234 Avatar
63 months ago

Hmm, nothing for outdoor running, that's odd. I'll stick with Charge Running for the extra $5.
Personally, I don't take my TV and Apple TV outside with me when I go running
Score: 16 Votes (Like | Disagree)
Jaro65 Avatar
63 months ago
Peloton is not going to be pleased.
Score: 15 Votes (Like | Disagree)
Born2Run Avatar
63 months ago
As someone who does NO exercise at all... I'm actually excited for this!

Especially since it's $30 per month for all the subscription stuff!
Score: 13 Votes (Like | Disagree)
tzm41 Avatar
63 months ago
A bit pricey considering Nike Fitness Club just went free. Is it really beneficial to switch to a new workout scheme every week?
Score: 13 Votes (Like | Disagree)