Apple Announces 'Fitness+' Workout Service for $9.99/Month

Apple today introduced "Fitness+," a new service for Apple Watch designed to help you stay fit, launching before the end of 2020. The service provides workouts from the world's best trainers, which you can browse on an iPhone, iPad, or Apple TV.

fitness plus
When you choose a workout, the video on your ‌Apple TV‌ or ‌iPad‌ syncs with your own personal information fed from your Apple Watch. This allows you to see your heart rate or calories burned as you follow the moves from the trainers on screen.

Fitness+ will include yoga, cycling, dance, strength, core, HIIT, rowing, and many more workouts. Apple noted that many of the workouts just require a set of dumbbells, or no equipment at all. You'll receive personalized recommendations to quickly get to your next workout as well.

“We’re so excited to energize our customers with new ways to get active and stay active with Apple Watch,” said Jay Blahnik, Apple’s senior director of fitness for Health Technologies.

“With diverse studio workouts that are suitable for all ability levels, led by a phenomenal group of unique trainers, and an approachable program designed for beginners all the way through to the fitness enthusiast — as well as the flexibility to work out anywhere — there’s something for everyone. We know Fitness+ will take working out with Apple Watch to the next level with unparalleled engagement, convenience, and inspiration.”

fitness plus iphone
The service will be refreshed with new workouts every week. You'll also be able to choose custom music while you workout, with options that sync with Apple Music.

Fitness+ will be located in the Fitness app on iOS, and there will be a new app for ‌Apple TV‌. The service will cost $9.99 per month or $79.99 per year. If you purchase a new Apple Watch, you'll get three months of the service for free.

Fitness+ will launch in the United States, United Kingdom, Australia, Canada, Ireland, and New Zealand later this year. It'll also be part of the "Apple One" Premier bundle.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
apple news banner

Apple News Loses CNN

Monday November 24, 2025 7:56 am PST by
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports. CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
amazon black friday

Amazon Kicks Off Black Friday Sale With Major Discounts on Apple Accessories, TVs, and More

Sunday November 23, 2025 7:12 am PST by
Black Friday deals have begun, and Amazon is one of the best places you can find steep discounts on numerous products this week. We've already collected all of the best Apple-related deals you'll find at Amazon (and other retailers) in our Apple Black Friday Deals post, so below you'll find other discounts on devices like Anker accessories, Beats headphones, video games, TVs, and more. Note:...

Top Rated Comments

rmoliv Avatar
68 months ago
Must be joking, 9.99 for that.
Score: 21 Votes (Like | Disagree)
dumastudetto Avatar
68 months ago

Must be joking, 9.99 for that.
This is insanely affordable in the fitness space.
Score: 20 Votes (Like | Disagree)
alent1234 Avatar
68 months ago

Hmm, nothing for outdoor running, that's odd. I'll stick with Charge Running for the extra $5.
Personally, I don't take my TV and Apple TV outside with me when I go running
Score: 16 Votes (Like | Disagree)
Jaro65 Avatar
68 months ago
Peloton is not going to be pleased.
Score: 15 Votes (Like | Disagree)
Born2Run Avatar
68 months ago
As someone who does NO exercise at all... I'm actually excited for this!

Especially since it's $30 per month for all the subscription stuff!
Score: 13 Votes (Like | Disagree)
tzm41 Avatar
68 months ago
A bit pricey considering Nike Fitness Club just went free. Is it really beneficial to switch to a new workout scheme every week?
Score: 13 Votes (Like | Disagree)