Apple continued to dominate the North American wearables market in the second quarter of 2020, with a growth of nine percent year-on-year, according to a new report by Canalys.
The shipments of wearables in the North American market grew 10 percent in the second quarter of 2020, but the value of the market remained flat year-on-year. A boom in low-end activity trackers meant that the average selling price of a wearable declined by 11 percent to $235. The surge in more basic devices offset the United States' third consecutive quarter of smartwatch decline.
In spite of this, the Apple Watch Series 5 was America's best-selling smartwatch, matching last year's Series 4 model for shipments. Demand for the Apple Watch Series 3 also grew by 30 percent.
Recent IDC research similarly showed Apple's ongoing dominance of the global wearables market. North America was one of only two regions to demonstrate sustained consumer demand for wearables with quarter-on-quarter growth.
Canalys predicts that going into 2021, medical-oriented devices will move certain products into an elevated tier, creating much stronger differentiation between casual fitness devices and those that offer advanced health tracking. The upcoming Apple Watch Series 6 will likely contribute to this by offering new health-tracking features such as blood oxygen monitoring.
They have a very strong incentive not to do this. Apple Watch is a product that keeps you locked to the iPhone (most of Apple's revenue) and their services ecosystem.
Switching to Android becomes a lot harder when you have to give up your apps, iCloud storage, HomePod and $300+ Watch.
Or, they would open up the Watch to non-iPhone owners, which is a huge number of people, who would then get a [hopefully positive] taste of the Apple eco-system and potentially increase the chances of getting more people to switch to iPhone. It’s how Apple grew its Mac business, by getting people comfortable with Apple products like the iPod, iPhone and iPad, who then wanted a Mac for work / school / personal use.
I wonder how much it will grow if Apple allowed using the Apple Watch without an iPhone.
They keep taking steps in that direction. I don’t think it’s a matter of permission, it’s a matter of them getting it to where they feel it can stand on its own. Now its got LTE, Software Update, and the App Store. I’d say it’s pretty close.
Had NO idea that the Numbers are so low Across the Board !
Esp. for AAPL with their next update, #6, out soon !
They may have taken market share away from others, but it doesn't look like much of a market to pursue !
AAPL may simply be in the smartwatch market for the Hype benefit !
Given the Pandemic and financial instability in many sectors, the growth for Apple while modest, is still a good sign, in my opinion. The other aspect that may reflect slower than expected numbers is technology is not where many want to see it with the Apple Watch. As such, many are holding on to their watches longer.
A rare wearable Macintosh accessory from 1988 called the "WristMac" today goes up for auction at ComicConnect.
The WristMac is an early example of wearable technology made by Ex Machina, Inc. and Seiko. While it was not made by Apple, the device served as a programmable wristwatch that could be connected to a Macintosh and store phone numbers, execute one-time and recurring alarms, and take...
Amazon is offering fresh discounts across the entire Apple Watch Series 7 lineup today, with $50 markdowns across the board on 41mm and 45mm GPS and cellular models. Every model is shipped and sold directly by Amazon, with stock available for shipping today for most devices.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may...
Apple's Wearables, Home, and Accessories category saw strong growth during the third fiscal quarter of 2021, Apple CEO Tim Cook said during today's earnings call. The category brought in $8.8 billion, up 36 percent from $6.5 billion in the year-ago quarter. According to Cook, the category set a new all-time June quarter revenue record.
Wearables, Home, and Accessories includes the Apple...
Monday January 10, 2022 5:04 am PST by Tim Hardwick
Apple's plan to add a body temperature sensor to the Apple Watch Series 8 is looking increasingly unlikely, based on recent comments made by well-connected Bloomberg reporter Mark Gurman.
Apple is believed to have originally considered adding a body temperature sensor to last year's Apple Watch Series 7, but that didn't happen, with Bloomberg reporting in June that it would likely be...
iPhones accounted for around one-fifth of all smartphone shipments in the fourth quarter of 2021, allowing Apple to reclaim first place as the biggest smartphone vendor, according to a report from Canalys.
Canalys estimates that the iPhone accounted for 22 percent of worldwide smartphone shipments in the fourth quarter of 2021. The scale of Apple's shipments is thanks to strong demand for...
Monday February 28, 2022 3:45 am PST by Tim Hardwick
This year's Apple Watch Series 8 will include major updates in the area of activity tracking and a faster chip that will power all of Apple's smartwatch models in a new-look lineup, according to well-connected Bloomberg journalist Mark Gurman.
Apple is believed to be bringing three new Apple Watch models to customers in 2022, including the Apple Watch Series 8, an updated Apple Watch SE, and ...
Apple may finally discontinue the Apple Watch Series 3 when it reaches five years of age in the third quarter of 2022, according to reputable analyst Ming-Chi Kuo.
In a tweet, Kuo said that the Apple Watch Series 3 may reach the end of its life in the third quarter of 2022 because its computing power will not be able to meet the requirements of a new version of watchOS.
The Apple Watch...
Thursday February 24, 2022 1:55 am PST by Tim Hardwick
Apple has begun offering additional trade-in savings on the Apple Watch Series 7 when customers upgrade from an earlier model during February, which is Heart Month.
Apple is offering all customers who trade in an Apple Watch this month up to $235 in extra trade-in savings to encourage owners of older Apple Watch models to upgrade to the latest model.
The extra trade-in values apply to...
Sunday September 25, 2022 2:27 pm PDT by Sami Fathi
A YouTuber has put Apple's claims for the durability of the Apple Watch Ultra to the test by putting it up against a drop test, a jar of nails, and repeated hits with a hammer to test the sapphire crystal protecting the display.
TechRax, a channel popular for testing the durability of products, first tested the Apple Watch Ultra by dropping it from around four feet high. The Apple Watch...
Sunday September 25, 2022 10:57 am PDT by Sami Fathi
As we approach the end of a busy product release season for Apple with only new iPads and Macs left to be announced over the next month or so, we're also setting our sights on 2023. Apple is rumored to have several major products in the pipeline for next year, including new Macs, a new HomePod, a VR/AR headset, and so much more.
Other than new iPhones and Apple Watches, which are expected...
An Apple Watch Ultra user has modified their new device's casing to add a brushed finish and remove the orange color of the Action Button in an effort to make it more visually appealing.
The Apple Watch Ultra offers the first complete redesign of the Apple Watch since the product line's announcement in 2014, and while the design has been met with praise from many users, some have criticized...
Monday September 26, 2022 7:34 am PDT by Sami Fathi
Today marks exactly two weeks since Apple released iOS 16 to the public. Besides the personalized Lock Screen, major changes in Messages, and new features in Maps, the update has also seen its fair share of bugs, performance problems, battery drain, and more.
After major iOS updates, it's normal for some users to report having issues with the new update, but such reports usually subside in...
Monday September 26, 2022 7:52 am PDT by Joe Rossignol
Earlier this month, Apple announced that iOS 16.1 will enable a new Live Activities feature that allows iPhone users to stay on top of things that are happening in real time, such as a sports game or a food delivery order, right from the Lock Screen. On the iPhone 14 Pro and Pro Max, Live Activities also integrate with the Dynamic Island.
Premier League match in Dynamic Island via Paul Bradford ...
Monday September 26, 2022 6:23 am PDT by Sami Fathi
iPhone 14 Pro customers on the Verizon network in the U.S. are reporting issues with slow and unreliable 5G cellular connections and calls randomly dropping.
Several threads on Reddit (1,2,3) and the MacRumors forums chronicle issues faced by Verizon customers and Apple's latest iPhone. According to user reports, signal strength on the iPhone 14 Pro is unreliable and weak, while other...
Sunday September 25, 2022 6:50 am PDT by Sami Fathi
Apple may decide to release its remaining products for 2022, which include updated iPad Pro, Mac mini, and 14-inch and 16-inch MacBook Pro models, through press releases on its website rather than a digital event, according to Bloomberg's Mark Gurman. In his latest Power On newsletter, Gurman said that Apple is currently "likely to release its remaining 2022 products via press releases,...
Tuesday September 27, 2022 10:24 am PDT by Juli Clover
The most recent beta of iPadOS 16.1 expands the controversial Stage Manager feature to older iPads, allowing it to work with iPad Pro models that have an A12X or A12Z chip, according to information Apple provided to Engadget.
The beta also removes the external display support from Stage Manager for the current time, with the feature set to return in a later iPadOS 16 update. Apple's...
Tuesday September 27, 2022 11:36 am PDT by Juli Clover
Apple today released new betas of iOS 16.1 and iPadOS 16.1 to developers, tweaking some of the functionality that's been introduced in prior betas and in the case of iPadOS 16.1, adding a major new feature to Stage Manager.
We've rounded up everything new in both betas below.
Wallpaper Updates
Apple has updated the Wallpaper section of the Settings app to allow users to swap between...
Monday September 26, 2022 4:42 am PDT by Tim Hardwick
Apple Watch Ultra has been endorsed by American musician and famous watch collector John Mayer, who has been showing off the new device on his Instagram account.
"Been wearing the Apple Watch Ultra for a week... and it's great," writes Mayer over a photo of the watch. "The first Apple Watch that excited me as a mechanical watch collector." "It's loaded with capability and what I call...
Apple on September 12 released iOS 15.7 and iPadOS 15.7, delivering important fixes for multiple security vulnerabilities, including at least one that has been actively exploited.
Apple's latest mainstream iPhone models come in two sizes with A15 chip, car crash detection, satellite connectivity, and more. iPhone 14 is available now, while iPhone 14 Plus launches on October 7.
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Plus, almost anyone is willing to charge at night, meaning a day is plenty of battery life.