Apple Continues to Lead Wearables Market, Shipping 29.4 Million Units in Q2 2020

Apple maintained its lead in the global wearables market in the second quarter of 2020, according to research conducted by IDC.

apple watch airpods gift 2019

The market for wearable devices grew 14.1% overall during the second quarter of 2020, thanks to strong demand for "hearables," such as AirPods, and continued interest in health tracking metrics amid the global health crisis. The top vendors such as Apple, Huawei, and Xiaomi gained market share, while other vendors struggled to attract new customers. Fitbit notably declined by 29.2 percent.

Apple shipped 5.9 million more wearables in the second quarter of 2020 compared to the same time last year; an increase of 25.3 percent. The company's market share of wearables grew from 31.1 percent to 34.2 percent. Huawei followed at a distant second place, shipping 18.5 million units less than Apple.

Screenshot 2020 08 31 at 16

Hearables showed considerably stronger demand than smartwatches and fitness trackers, growing by 32.6 percent, and accounting for 60 percent of all wearables during the quarter. Apple led the sector again here, shipping 23.7 million ‌AirPods‌ and Beats devices in total, followed by Samsung and Xiaomi.

Apple is expected to launch new AirPods and Apple Watch Series 6 models in the immediate future. The upcoming products will likely help Apple maintain its dominant lead in the wearables market.

Tag: IDC

Top Rated Comments

Ds6778 Avatar
21 weeks ago
There is literally no competition for the Watch, Apple could not release a new watch for 3-4 years and it would still be number one. I tried the Galaxy Watch and it was terrible, inaccurate health data, shoddy hear rate monitor, almost no dev support since its Tizen, Bixby is laughable even for simple tasks, build quality is meh (chunky plastic), and the performance is passable but not near as fluid as WatchOS.
Score: 7 Votes (Like | Disagree)
WiseAJ Avatar
21 weeks ago
Oh look a market where Apple actually is a monopoly leader. Can we start an antitrust lawsuit because they don't work with Androids?
Score: 4 Votes (Like | Disagree)
Theyayarealivin Avatar
21 weeks ago
Apple: We are waiting for the new Apple Watch.

Ready to Pre-Order.
Score: 3 Votes (Like | Disagree)
alexhardaker Avatar
21 weeks ago


Silver stainless steel for me!

I was looking at the current options available & I can’t decide what to go for (assuming the options are the same for series 6). There’s too many options
Score: 3 Votes (Like | Disagree)
Ds6778 Avatar
21 weeks ago


Apple: We are waiting for the new Apple Watch.

Ready to Pre-Order.

Silver stainless steel for me!
Score: 2 Votes (Like | Disagree)
m4mario Avatar
21 weeks ago
Where are the "Apple Watch will doom" predictors now?
Score: 2 Votes (Like | Disagree)

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