Apple Continues to Lead Wearables Market, Shipping 29.4 Million Units in Q2 2020

Apple maintained its lead in the global wearables market in the second quarter of 2020, according to research conducted by IDC.

apple watch airpods gift 2019

The market for wearable devices grew 14.1% overall during the second quarter of 2020, thanks to strong demand for "hearables," such as AirPods, and continued interest in health tracking metrics amid the global health crisis. The top vendors such as Apple, Huawei, and Xiaomi gained market share, while other vendors struggled to attract new customers. Fitbit notably declined by 29.2 percent.

Apple shipped 5.9 million more wearables in the second quarter of 2020 compared to the same time last year; an increase of 25.3 percent. The company's market share of wearables grew from 31.1 percent to 34.2 percent. Huawei followed at a distant second place, shipping 18.5 million units less than Apple.

Screenshot 2020 08 31 at 16

Hearables showed considerably stronger demand than smartwatches and fitness trackers, growing by 32.6 percent, and accounting for 60 percent of all wearables during the quarter. Apple led the sector again here, shipping 23.7 million AirPods and Beats devices in total, followed by Samsung and Xiaomi.

Apple is expected to launch new AirPods and Apple Watch Series 6 models in the immediate future. The upcoming products will likely help Apple maintain its dominant lead in the wearables market.

Tag: IDC

Popular Stories

iPhone 17 Air Size Feature

'iPhone 17 Air' With Rear Camera Bar Allegedly Shown in Leaked Photo

Tuesday January 21, 2025 12:46 pm PST by
A leaker known as "Majin Bu" today shared an alleged image of a component for the rumored, ultra-thin "iPhone 17 Air" model. The blurry, pixelated image shows a pair of rear iPhone shells with a pill-shaped, raised camera bar along the top. On the left side of the bar, there is a circular cutout that appears to be for a single rear camera. On the right side of the bar, there appears to be an ...
iOS 18

Here Are Apple's Full Release Notes for iOS 18.3

Tuesday January 21, 2025 4:31 pm PST by
Apple provided developers and public beta testers with the release candidate version of iOS 18.3 today, and with it comes release notes confirming what's new. While we knew about several of the features that are in the update, there are some lesser known tweaks and bug fixes. The update adds new Visual Intelligence features for iPhone 16 models, it tweaks Notification summaries on all...
Apple Pay Walmart Feature

Walmart Stands Firm on Why It Doesn't Accept Apple Pay in the U.S.

Thursday January 23, 2025 7:32 am PST by
Walmart still does not accept Apple Pay or other NFC payments at its more than 4,600 stores across the U.S., and it stood firm on its reasoning for that today. A spokesperson for Walmart today informed MacRumors that its position on contactless payments has not changed since we last reached out about the matter in 2022. The big-box retailer said it remains focused on its own convenient...
iOS 18

Apple Expected to Release iOS 18.3 Next Week With These New Features

Thursday January 23, 2025 6:41 am PST by
iOS 18.3 should be released to the public next week, following beta testing since mid-December. While the software update is a relatively minor one, it still includes a handful of new features, changes, and bug fixes for iPhones. Below, we recap everything new in iOS 18.3. Notification Summary Changes Examples of inaccurate Apple Intelligence notification summaries Apple Intelligence...
Generic iOS 19 Feature Mock Light

iOS 19 Leak Reveals All-New Design

Friday January 17, 2025 2:42 pm PST by
iOS 19 is still around six months away from being announced, but a new leak has allegedly revealed a completely redesigned Camera app. Based on footage it obtained, YouTube channel Front Page Tech shared a video showing what the new Camera app will apparently look like, with the key change being translucent menus for camera controls. Overall, the design of these menus looks similar to...
truecaller

Truecaller iOS Update Rolls Out Real-Time Caller ID Support

Wednesday January 22, 2025 2:07 am PST by
Popular caller ID app Truecaller is rolling out an update that brings real-time caller ID support to its iOS subscribers. Apple introduced Live Caller ID Lookup in iOS 18, allowing third-party caller ID apps to securely retrieve information about a caller from their servers, hence today's Truecaller update. iPhone users can enable the Live Caller ID Lookup feature by going to Settings ➝ ...
ipad pro 2024

New iPad Pro Reportedly Launching This Year

Tuesday January 21, 2025 6:40 am PST by
Apple plans to release at least one new iPad Pro model this year, according to a supplier-focused report today from Korean website The Elec. It is likely that the 11-inch and 13-inch iPad Pro models would be updated simultaneously. After receiving an OLED display last year, the report said the iPad Pro will receive only "minor" changes this year. Overall, the next iPad Pro is expected to...
airtag 4 pack blue

AirTag 2 Launching This Year With These 3 New Features

Sunday January 19, 2025 8:11 am PST by
After a four-year wait, a new AirTag is finally expected to launch in 2025. Below, we recap rumored upgrades for the accessory. A few months ago, Bloomberg's Mark Gurman said Apple was aiming to release the AirTag 2 around the middle of 2025. While he did not offer a more specific timeframe, that means the AirTag 2 could be announced by the end of June. The original AirTag was announced...
apple tv 4k new orange

New Apple TV Launching This Year With These New Features

Wednesday January 22, 2025 6:01 pm PST by
A new Apple TV is expected to be released later this year. In this article, we recap rumored features and changes for the device. The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports Wi-Fi 6E, which would be an upgrade over the current Apple TV's standard Wi-Fi 6 support. Wi-Fi 6E extends the...

Top Rated Comments

Ds6778 Avatar
58 months ago
There is literally no competition for the Watch, Apple could not release a new watch for 3-4 years and it would still be number one. I tried the Galaxy Watch and it was terrible, inaccurate health data, shoddy hear rate monitor, almost no dev support since its Tizen, Bixby is laughable even for simple tasks, build quality is meh (chunky plastic), and the performance is passable but not near as fluid as WatchOS.
Score: 7 Votes (Like | Disagree)
WiseAJ Avatar
58 months ago
Oh look a market where Apple actually is a monopoly leader. Can we start an antitrust lawsuit because they don't work with Androids?
Score: 4 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
58 months ago
Apple: We are waiting for the new Apple Watch.

Ready to Pre-Order.
Score: 3 Votes (Like | Disagree)
alexhardaker Avatar
58 months ago

Silver stainless steel for me!
I was looking at the current options available & I can’t decide what to go for (assuming the options are the same for series 6). There’s too many options
Score: 3 Votes (Like | Disagree)
Ds6778 Avatar
58 months ago

Apple: We are waiting for the new Apple Watch.

Ready to Pre-Order.
Silver stainless steel for me!
Score: 2 Votes (Like | Disagree)
m4mario Avatar
58 months ago
Where are the "Apple Watch will doom" predictors now?
Score: 2 Votes (Like | Disagree)