EE Offers First Plan Bundling Apple Subscription Services in the UK
UK carrier EE has launched a new package called the "Full Works" plan for iPhone, which includes subscriptions to Apple Music, Apple TV+, and Apple Arcade. It is the first carrier plan to bundle multiple Apple subscription services.
As a result of a new collaboration with Apple, the plan includes subscriptions to Apple services such as Apple Music, Apple TV+, and Apple Arcade, as well as unlimited calls, texts, and data, and an upgrade when new iPhone models are released. Apple News+ and iCloud storage are not included, and the Apple Music family plan is unavailable. The plan includes alternate "smart" benefits such as "BT Sport Ultimate" app access or a "Roam Further" pass instead of Apple subscriptions.
EE is the UK's largest carrier and a leading 5G provider. While the telecoms firm usually charges a premium compared to other networks, the plan offers overall savings on the subscription services. The Full Works package offers the iPhone 11 Pro with unlimited calls, texts, and data, and Apple Music, Apple TV+, and Apple Arcade for £77 per month. Without the Apple subscription services, the same plan costs £68, resulting in the services bundle effectively costing £9. The same services accumulatively cost £19.97 directly from Apple.
The plan is available with multiple iPhone models, and will presumably be available with the upcoming iPhone 12 as the plan is 5G-ready. The plan will also become available for businesses from the end of September.
Apple has been rumored to be launching a new series of bundled subscription services this fall, called "Apple One." The series of bundles would allow customers to subscribe to several Apple digital services together. This is expected to result in a lower monthly price than when the services are subscribed to individually. It is likely that Apple One will also be paired with carrier plans when released, and the partnership with EE indicates Apple's increasing interest in bundling its services.
Popular Stories
iPadOS 26 allows iPads to function much more like Macs, with a new app windowing system, a swipe-down menu bar at the top of the screen, and more. However, Apple has stopped short of allowing iPads to run macOS, and it has now explained why.
In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup.
If you skipped the iPhone...
Alongside WWDC this week, Logitech announced notable new accessories for the iPad and Apple Vision Pro.
The Logitech Muse is a spatially-tracked stylus developed for use with the Apple Vision Pro. Introduced during the WWDC 2025 keynote address, Muse is intended to support the next generation of spatial computing workflows enabled by visionOS 26. The device incorporates six degrees of...
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
With iOS 26, Apple has introduced some major changes to the iPhone experience, headlined by the new Liquid Glass redesign that's available across all compatible devices. However, several of the update's features are exclusive to iPhone 15 Pro and iPhone 16 models, since they rely on Apple Intelligence.
The following features are powered by on-device large language models and machine...
Apple this week announced that iPhone users will soon be able to watch videos right on the CarPlay screen in supported vehicles.
iPhone users will be able to wirelessly stream videos to the CarPlay screen using AirPlay, according to Apple. For safety reasons, video playback will only be available when the vehicle is parked, to prevent distracted driving. The connected iPhone will be able to...
iOS 26 features a whole new design material that Apple calls Liquid Glass, with a focus on transparency that lets the content on your display shine through the controls. If you're not a fan of the look, or are having trouble with readability, there is a step that you can take to make things more opaque without entirely losing out on the new look.
Apple has multiple Accessibility options that ...
Apple today added Mac Studio models with M4 Max and M3 Ultra chips to its online certified refurbished store in the United States, Canada, Japan, Singapore, and many European countries, for the first time since they were released in March.
As usual for refurbished Macs, prices are discounted by approximately 15% compared to the equivalent new models on Apple's online store. Note that Apple's ...
Apple today provided developers with a revised version of the first iOS 26 beta for testing purposes. The update is only available for the iPhone 15 and iPhone 16 models, so if you're running iOS 26 on an iPhone 14 or earlier, you won't see the revised beta.
Registered developers can download the new beta software through the Settings app on each device.
The revised beta addresses an...
