Apple's Ill-Fated Social Network 'Ping' Launched 10 Years Ago Today

Today marks the 10th anniversary of Apple launching its ill-fated social network Ping, which allowed users to follow their favorite music artists and friends within iTunes and discover what songs and albums they were listening to.

itunes ping 2010
Here is how Apple described Ping in a September 2010 press release:

Ping lets you follow your favorite artists such as Lady Gaga, Coldplay, U2, Jack Johnson, Yo-Yo Ma and more, to see what they're up to, check out photos and videos they've posted, see their tour dates and read comments about other artists and albums they're listening to. In addition, you can post your thoughts and opinions, your favorite albums and songs, the music you've downloaded from iTunes and the concerts you plan to attend.

Despite a promising start, with more than one million users joining Ping in less than 48 hours after its launch, the service never truly caught on. Ping was officially shut down on September 30, 2012, with Apple CEO Tim Cook noting that "the customer voted and said 'this isn't something that I want to put a lot of energy into'."


Apple launched a similar social platform for artists called Apple Music Connect in 2015, but it suffered the same fate as Ping, shutting down in late 2018.

Tag: iTunes
Related Forum: Mac Apps

Top Rated Comments

randolorian Avatar
27 months ago
Look at those vertically-stacked window controls.
Score: 19 Votes (Like | Disagree)
69Mustang Avatar
27 months ago
You never win if you don't get in the race. They didn't win this one. I love the way Tim phrased the shuttering of Ping. "The customer voted and said this isn't something I want to put a lot of energy into." No sugarcoating, no spin. Didn't work. Moving on to the next thing.
Score: 18 Votes (Like | Disagree)
mondaiguy Avatar
27 months ago
I liked Ping. I was able to talk to musicians on it, like Brian Molko from Placebo. Trent Reznor would post stuff all the time. Ironically, there's still no music service that offers something like this. Apple should not have given it up. Would've been a good fit for Apple Music, and could have been re-worked.

Ping was better than Apple Music's current social implementation.
Score: 16 Votes (Like | Disagree)
Mr. Awesome Avatar
27 months ago
Most of Ping’s failure was from its focus on music. If Apple had launched a social network that was a social network, not specifically a music social network, I think it would’ve been met with more success.
Score: 12 Votes (Like | Disagree)
m4mario Avatar
27 months ago
Apple failing in the social networking business is a loss to everyone. We would have at least one social network built with safety, security and privacy in mind.
Score: 12 Votes (Like | Disagree)
nfl46 Avatar
27 months ago
I gotta hand it to Lady Gaga; 10 years later and she's still relevant. Congrats on winning five VMAs a couple of nights ago and having a number 1 album and song this year.
Score: 12 Votes (Like | Disagree)

Related Stories

apple music for artists

Apple Redesigns Apple Music Website for Artists

Wednesday June 2, 2021 2:02 pm PDT by
Apple today overhauled its Artists.Apple.com website, which is designed for artists who are creating content for Apple Music. The updated site is meant to be a centralized location that will let artists access the Apple Music tools and services that are available to them. Artists.Apple.com will serve as the home for all artist activity on Apple Music, and it will act as an entry point into...
PR 2021 Top5Artists A 1

'Spotify Wrapped' Recaps Your Listening History for 2021

Wednesday December 1, 2021 7:39 am PST by
Spotify today made its annual recap feature "Spotify Wrapped" available to users on the iOS and Android app. This feature tracks your top artists, genres, songs, podcasts, and minutes listened, and generates graphics that are easily shareable on social media. There are a few new additions to Spotify Wrapped 2021, including "2021: The Movie," which pairs your top songs with classic scenes...
maxresdefault

Testing Apple's New Apple Music Voice Plan in iOS 15.2

Tuesday December 14, 2021 9:41 am PST by
Apple's latest updates, including iOS 15.2, iPadOS 15.2, macOS Monterey, and HomePod 15.2 introduce support for the Apple Music Voice Plan, a cheaper version of Apple Music that's only able to be activated through Siri. Subscribe to the MacRumors YouTube channel for more videos. In our latest YouTube video, we tested the Apple Music Voice Plan to see if it's worth subscribing to for $4.99 per ...
apple music spatial audio ad

More Than Half of Apple Music Listeners Using Spatial Audio, Says Apple Exec

Wednesday February 16, 2022 2:24 am PST by
In an interview with Billboard, Apple's vice president of Apple Music and Beats, Oliver Schusser, details the growth of and reaction to Spatial Audio and Lossless Audio on the streaming platform. Apple Music gained Spatial Audio and Lossless support in June 2021, and since, Apple has continued to add new songs to its catalog that support both new features. Apple had previously promised that ...
nest supports apple music feature

Apple Music Now Available on Google Nest Speakers in Five Additional Countries

Friday December 10, 2021 6:47 am PST by
Apple Music is now available to stream on Google Assistant-enabled devices like the Nest Mini and Nest Audio in five more countries, including Australia, Canada, India, Mexico, and South Korea, according to a recently updated Apple support document. Apple Music first became available on Nest speakers and displays in the United States, UK, France, Germany, and Japan late last year. Just...
apple music milestones

Apple Music Artists Can Now Share Milestones With Fans

Thursday August 5, 2021 10:45 am PDT by
Apple today announced a new Apple Music for Artists feature called Shareable Milestones, which is designed to allow Apple Music artists to share key milestones and successes with their fans on social media. The Apple Music for Artists feature generates automatic milestones for artists of all sizes, which artists can highlight on social media networks. Milestones include new highs and...
drake certified lover boy

Drake Album 'Certified Lover Boy' Breaks Apple Music's One-Day Streaming Record

Monday September 6, 2021 1:47 am PDT by
Drake's latest album "Certified Lover Boy" is Apple Music's most-streamed album in 24 hours in the services' history, Apple revealed to Billboard over the weekend. The album was released at midnight EST on Friday, September 3, and is the sixth studio album from the artist. It features a number of prominent rappers, including Jay-Z, Lil Wayne, Future, Rick Ross, and Lil Baby. "Certified...
apple apple music awards 2020 hero 11182020 big

Apple Announces Winners of Third Annual Apple Music Awards

Tuesday November 30, 2021 12:45 am PST by
Apple has announced the winners of the third annual Apple Music Awards, which recognize "the best artists of 2021 and their influence on global culture." The awards honor achievements in music across five categories, with winners chosen through a process that reflects both ‌Apple Music‌'s editorial perspective and what customers around the world have been listening to most. Apple has...

Popular Stories

apple watch ultra deuglify 1

Apple Watch Ultra User Mods Titanium Casing to 'Deuglify' Design

Tuesday September 27, 2022 8:05 am PDT by
An Apple Watch Ultra user has modified their new device's casing to add a brushed finish and remove the orange color of the Action Button in an effort to make it more visually appealing. The Apple Watch Ultra offers the first complete redesign of the Apple Watch since the product line's announcement in 2014, and while the design has been met with praise from many users, some have criticized...
Dark Sky App Featured

Dark Sky Removed From iOS App Store Ahead of Upcoming Shutdown

Wednesday September 28, 2022 4:27 pm PDT by
The Dark Sky weather app that's owned by Apple is no longer available for download in the U.S. App Store, suggesting that it has been removed ahead of schedule. Apple acquired Dark Sky back in March 2020 and has since incorporated elements of the app into the Weather app available on the iPhone (and soon, the iPad). Dark Sky remained available for purchase as a standalone weather app...
iphone 14 pro max vs 13 max 2

Camera Comparison: iPhone 14 Pro Max vs. iPhone 13 Pro Max

Thursday September 29, 2022 7:44 am PDT by
The iPhone 14 Pro and Pro Max introduce some major improvements in camera technology, adding a 48-megapixel lens and low-light improvements across all lenses with the new Photonic Engine. We've spent the last week working on an in-depth comparison that pits the new iPhone 14 Pro Max against the prior-generation iPhone 13 Pro Max to see just how much better the iPhone 14 Pro Max can be. Subscrib ...
apple watch ultra hammer test

YouTuber Tests Apple Watch Ultra Durability With a Hammer: Table Breaks Before the Watch

Sunday September 25, 2022 2:27 pm PDT by
A YouTuber has put Apple's claims for the durability of the Apple Watch Ultra to the test by putting it up against a drop test, a jar of nails, and repeated hits with a hammer to test the sapphire crystal protecting the display. TechRax, a channel popular for testing the durability of products, first tested the Apple Watch Ultra by dropping it from around four feet high. The Apple Watch...
tony blevins car

Apple Procurement VP Departs Company After Vulgar TikTok Comment

Thursday September 29, 2022 12:38 pm PDT by
Tony Blevins, Apple's vice president of procurement, is set to depart the company after he made a crude comment about his profession in a recent TikTok video, reports Bloomberg. Blevins was in a video by TikTok creator Daniel Mac, who was doing a series on the jobs of people he spotted with expensive cars. After seeing Blevins in an expensive Mercedes-Benz SLR McLaren, Mac asked Blevins what ...
iPhone 14 Pros in Hand Black Background Feature

Verizon iPhone 14 Pro Customers Reporting Cellular Connection Issues

Monday September 26, 2022 6:23 am PDT by
iPhone 14 Pro customers on the Verizon network in the U.S. are reporting issues with slow and unreliable 5G cellular connections and calls randomly dropping. Several threads on Reddit (1,2,3) and the MacRumors forums chronicle issues faced by Verizon customers and Apple's latest iPhone. According to user reports, signal strength on the iPhone 14 Pro is unreliable and weak, while other...
iPhone 15 to Switch From Lightning to USB C in 2023 feature sans arrow

Kuo: iPhone 14 Pro Max Popularity Could Lead to More Differentiation Between iPhone 15 Pro and iPhone 15 Pro Max

Wednesday September 28, 2022 10:22 am PDT by
Apple has seen high demand for the 6.7-inch iPhone 14 Pro Max, which could lead the company to further differentiate the next-generation iPhone 15 Pro and Pro Max, according to Apple analyst Ming-Chi Kuo. Apple could add exclusive features to the iPhone 15 Pro Max in an effort to encourage more people to purchase the larger and more expensive device. Kuo last week said that Apple asked...
iPhone 14 Pro Sports Scores Dynamic Island

iPhone 14 Pro Features Live Sports Scores in Dynamic Island on iOS 16.1

Monday September 26, 2022 7:52 am PDT by
Earlier this month, Apple announced that iOS 16.1 will enable a new Live Activities feature that allows iPhone users to stay on top of things that are happening in real time, such as a sports game or a food delivery order, right from the Lock Screen. On the iPhone 14 Pro and Pro Max, Live Activities also integrate with the Dynamic Island. Premier League match in Dynamic Island via Paul Bradford ...
iOS 16

Everything New in the Latest iOS 16.1 and iPadOS 16.1 Betas: Stage Manager Expansion, Wallpaper Tweaks and More

Tuesday September 27, 2022 11:36 am PDT by
Apple today released new betas of iOS 16.1 and iPadOS 16.1 to developers, tweaking some of the functionality that's been introduced in prior betas and in the case of iPadOS 16.1, adding a major new feature to Stage Manager. We've rounded up everything new in both betas below. Wallpaper Updates Apple has updated the Wallpaper section of the Settings app to allow users to swap between...
General iOS 16 Feature Yellow

Some iOS 16 Users Continue to Face Unaddressed Bugs and Battery Drain Two Weeks After Launch

Monday September 26, 2022 7:34 am PDT by
Today marks exactly two weeks since Apple released iOS 16 to the public. Besides the personalized Lock Screen, major changes in Messages, and new features in Maps, the update has also seen its fair share of bugs, performance problems, battery drain, and more. After major iOS updates, it's normal for some users to report having issues with the new update, but such reports usually subside in...