News Publishers Want the Same Discounted 15% Revenue Share Apple Offered Amazon Prime Video

Major news organizations who offer their content in the App Store want to be able to keep a larger cut of subscription revenue from customers who subscribe to the service through Apple's platform, reports The Wall Street Journal.

applenewsapp
Digital Next Content, a trade group representing the New York Times, the Washington Post, The Wall Street Journal, and other publishers sent a letter to Apple CEO Tim Cook seeking a better deal that would allow them to keep more of the money from subscribers.

Apple takes a 30 percent cut from first-time subscriptions that are made through iOS apps, which drops down to 15 percent after the first year. Digital Context Next in its letter cited a deal made with Amazon for reduced fees, which surfaced as part of an antitrust hearing into Apple's ‌App Store‌ practices.

For Amazon Prime Video, Apple offered Amazon a special deal where it took just 15 percent of subscription revenue, and the publishers want the same deal. The letter asks Apple to "clearly define the conditions" that Amazon met to garner that agreement.

"The terms of Apple's unique marketplace greatly impact the ability to continue to invest in high-quality, trusted news and entertainment particularly in competition with other larger firms," said the letter, which is signed by Jason Kint, chief executive of the trade body, Digital Content Next.

In a blog post, Digital Context Next highlights the recent Epic Games vs. Apple conflict, which saw Epic Games publicly revolting against Apple's ‌App Store‌ policies by implementing a direct purchase option in Fortnite that violates the rules, which led to the Fortnite app being removed from the ‌App Store‌.

‌Epic Games‌ has since filed a lawsuit against Apple, causing companies like Spotify and Facebook to also speak out against the Cupertino company.

Digital Content Next complains that Apple's 30 percent fee drives publishers away from direct audience revenue, pushing them into the "murky world of digital advertising." The group also points out that Apple CEO ‌Tim Cook‌ during his recent antitrust testimony said that the reduced deal made between Apple and Amazon was "available to anyone meeting the conditions," and calls on Apple to "level the playing field" and provide transparency on its secret Amazon agreement.

Top Rated Comments

The Phazer Avatar
26 months ago
But Apple treats all developers the same!!!

Am I doing it right?
Score: 34 Votes (Like | Disagree)
thadoggfather Avatar
26 months ago
But... but... I thought Tim gave a sworn statement no developers got preferential treatment?

How can it be SO?
Score: 23 Votes (Like | Disagree)
smulji Avatar
26 months ago

If they have 15% after the first year, where is the point? Is it not enough? :)
Amazon only pays 15% from day one. That's the same deal the publishers want. It's a fair request.
Score: 21 Votes (Like | Disagree)
IIGS User Avatar
26 months ago
Apple acts more and more like Microsoft in the 90's.

Apple gets treated more like Microsoft in the 90's.

Change the names around. Wash, rinse, repeat....
Score: 20 Votes (Like | Disagree)
nattK Avatar
26 months ago
Since part of Amazon's deal was for Prime Video to be on Apple TV, maybe Apple should offer a 15% revenue share with the publishers only if they are willing to be part of Apple News/Apple News+. We can't have publishers like NYT withdrawing from Apple News bragging they make more money elsewhere and now come groveling for a lower cut.
Score: 14 Votes (Like | Disagree)
Mescagnus Avatar
26 months ago
Apparently now everyone is out to get a bigger slice of the Apple pie.
Score: 13 Votes (Like | Disagree)

Popular Stories

iPhone 14 Dummies 1 Feature

Everything Rumored for Apple's September Event: iPhone 14, Apple Watch Pro and More

Friday August 12, 2022 2:34 pm PDT by
There's just about a month to go until Apple holds its annual September event focusing on new iPhone and Apple Watch models. We thought we'd take a quick look at everything that's rumored for Apple's September event to give MacRumors readers a rundown on what to expect when the first fall event rolls around. iPhone 14 The iPhone 14 can probably be described more as an "iPhone 13S" because...
z fold 4 1

Hands-On With Samsung's Latest Foldable Smartphones, the Galaxy Z Fold and Z Flip

Friday August 12, 2022 12:46 pm PDT by
Samsung this week launched its fourth-generation foldable devices, the $1,000 Galaxy Z Flip and the $1,800 Galaxy Z Fold. Though there's no sign of a comparable Apple foldable device on the horizon, rumors suggest prototypes are in the works, so we thought we'd take a look at Samsung's newest smartphones to see what Apple needs to measure up to when a foldable iPhone does come out. Subscribe ...
iPhone 14 Pro Purple Rear Flat MacRumors Exclusive

iPhone 14 Pro: Analyst Believes Storage Will Continue to Start at 128GB Despite Rumored Price Increase

Friday August 12, 2022 7:04 am PDT by
It wouldn't be the month before an iPhone launch without a few back-and-forth rumors, with the latest debate concerning iPhone 14 Pro storage. iPhone 14 Pro render by Ian Zelbo While research firm TrendForce forecasted that iPhone 14 Pro models could start with an increased 256GB of storage, Haitong International analyst Jeff Pu today forecasted that the upcoming Pro models will continue to...
iPhone 14 Pro Purple Front and Back MacRumors Exclusive feature

iPhone 14 Is Just a Few Weeks Away: Three Tips to Prepare for the New iPhone

Wednesday August 10, 2022 4:08 am PDT by
The launch of the new iPhone 14 is just a few weeks away, meaning millions of iPhone customers will soon upgrade their existing iPhone or perhaps get an iPhone for the first time. Exclusive MacRumors iPhone 14 Pro renders by graphic designer Ian Zelbo Whether upgrading from an older model or this is your first iPhone, we've rounded up a few tips to help you prepare for the next flagship...
iPhone 14 Pro Lineup Feature Silver

Kuo: Apple to Increase Prices of iPhone 14 Pro Models

Wednesday August 10, 2022 8:22 am PDT by
Apple plans to increase the prices of iPhone 14 Pro models compared to iPhone 13 Pro models, according to analyst Ming-Chi Kuo. Kuo did not reveal exact pricing for the iPhone 14 Pro models. However, in a tweet today, he estimated that the average selling price of the iPhone 14 lineup as a whole will increase by about 15% compared to the iPhone 13 lineup. In the United States, the iPhone...
top stories 13aug2022

Top Stories: New Battery Percentage Icon in iOS 16, USB-C AirPods Rumor, and More

Saturday August 13, 2022 6:00 am PDT by
This week brought some shocking news for iOS 16 beta testers, with Apple bringing back the iPhone battery percentage to the status bar after a number of years. Other news and rumors this week included word that Apple has started recording portions of its media event planned for next month to introduce the iPhone 14 and Apple Watch Series 8, claims about iPhone 14 Pro pricing and Apple's...