News Publishers Want the Same Discounted 15% Revenue Share Apple Offered Amazon Prime Video

Major news organizations who offer their content in the App Store want to be able to keep a larger cut of subscription revenue from customers who subscribe to the service through Apple's platform, reports The Wall Street Journal.

applenewsapp
Digital Next Content, a trade group representing the New York Times, the Washington Post, The Wall Street Journal, and other publishers sent a letter to Apple CEO Tim Cook seeking a better deal that would allow them to keep more of the money from subscribers.

Apple takes a 30 percent cut from first-time subscriptions that are made through iOS apps, which drops down to 15 percent after the first year. Digital Context Next in its letter cited a deal made with Amazon for reduced fees, which surfaced as part of an antitrust hearing into Apple's ‌App Store‌ practices.

For Amazon Prime Video, Apple offered Amazon a special deal where it took just 15 percent of subscription revenue, and the publishers want the same deal. The letter asks Apple to "clearly define the conditions" that Amazon met to garner that agreement.

"The terms of Apple's unique marketplace greatly impact the ability to continue to invest in high-quality, trusted news and entertainment particularly in competition with other larger firms," said the letter, which is signed by Jason Kint, chief executive of the trade body, Digital Content Next.

In a blog post, Digital Context Next highlights the recent Epic Games vs. Apple conflict, which saw Epic Games publicly revolting against Apple's ‌App Store‌ policies by implementing a direct purchase option in Fortnite that violates the rules, which led to the Fortnite app being removed from the ‌App Store‌.

‌Epic Games‌ has since filed a lawsuit against Apple, causing companies like Spotify and Facebook to also speak out against the Cupertino company.

Digital Content Next complains that Apple's 30 percent fee drives publishers away from direct audience revenue, pushing them into the "murky world of digital advertising." The group also points out that Apple CEO ‌Tim Cook‌ during his recent antitrust testimony said that the reduced deal made between Apple and Amazon was "available to anyone meeting the conditions," and calls on Apple to "level the playing field" and provide transparency on its secret Amazon agreement.

Popular Stories

iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
macbook pro january

Best Buy's Black Friday in July Sale Takes Up to $700 Off M3 MacBook Pro for Members

Monday July 15, 2024 11:05 am PDT by
Best Buy's "Black Friday in July" sale is in full swing today, and in addition to a few iPad Air discounts we shared earlier, there are also some steep markdowns on the M3 MacBook Pro. You will need a My Best Buy Plus or Total membership in order to get some of these deals. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small...
ipaos 18 image playground

Apple Releases First iOS 18 and iPadOS 18 Public Betas

Monday July 15, 2024 1:16 pm PDT by
Apple today provided the first betas of iOS 18 and iPadOS 18 to public beta testers, bringing the new software to the general public for the first time since the Worldwide Developers Conference in June. Apple has seeded three developer betas so far, and the first public beta includes the same content that's in the third developer beta. Subscribe to the MacRumors YouTube channel for more videos. ...
maxresdefault

Apple's AirPods Pro 2 vs. Samsung's Galaxy Buds3 Pro

Saturday July 13, 2024 8:00 am PDT by
Samsung this week introduced its latest earbuds, the Galaxy Buds3 Pro, which look quite a bit like Apple's AirPods Pro 2. Given the similarities, we thought we'd compare Samsung's new earbuds to the AirPods Pro. Subscribe to the MacRumors YouTube channel for more videos. Design wise, you could potentially mistake Samsung's Galaxy Buds3 Pro for the AirPods Pro. The Buds3 Pro have the same...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

10 Reasons to Wait for Next Year's iPhone 17

Monday July 8, 2024 5:00 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different – already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
Generic iOS 18 Feature Real Mock

Apple Seeds Revised Third Betas of iOS 18 and iPadOS 18 to Developers

Monday July 15, 2024 10:09 am PDT by
Apple today seeded updated third betas iOS 18 and iPadOS 18 to developers for testing purposes, with the software coming a week after Apple initially released the third betas. Registered developers are able to opt into the betas by opening up the Settings app, going to the Software Update section, tapping on the "Beta Updates" option, and toggling on the ‌iOS 18/iPadOS 18‌ Developer Beta ...

Top Rated Comments

The Phazer Avatar
51 months ago
But Apple treats all developers the same!!!

Am I doing it right?
Score: 34 Votes (Like | Disagree)
thadoggfather Avatar
51 months ago
But... but... I thought Tim gave a sworn statement no developers got preferential treatment?

How can it be SO?
Score: 23 Votes (Like | Disagree)
smulji Avatar
51 months ago

If they have 15% after the first year, where is the point? Is it not enough? :)
Amazon only pays 15% from day one. That's the same deal the publishers want. It's a fair request.
Score: 21 Votes (Like | Disagree)
IIGS User Avatar
51 months ago
Apple acts more and more like Microsoft in the 90's.

Apple gets treated more like Microsoft in the 90's.

Change the names around. Wash, rinse, repeat....
Score: 20 Votes (Like | Disagree)
nattK Avatar
51 months ago
Since part of Amazon's deal was for Prime Video to be on Apple TV, maybe Apple should offer a 15% revenue share with the publishers only if they are willing to be part of Apple News/Apple News+. We can't have publishers like NYT withdrawing from Apple News bragging they make more money elsewhere and now come groveling for a lower cut.
Score: 14 Votes (Like | Disagree)
Mescagnus Avatar
51 months ago
Apparently now everyone is out to get a bigger slice of the Apple pie.
Score: 13 Votes (Like | Disagree)