Apple Sparks Speculation About September 10 Event With YouTube Livestream Test - MacRumors
Skip to Content

Apple Sparks Speculation About September 10 Event With YouTube Livestream Test

Apple today launched a livestream test on YouTube that lists a September 10 date, which has led to some speculation that Apple could be holding an event on that day. Apple quickly removed the testing stream, but dozens of Twitter users and MacRumors readers were able to capture screenshots.

applelivestreamtest

Image via Reddit

There is no confirmation that September 10 is the date that Apple plans to hold an event, however, and it could just be a random date entered for a livestream test, or the date that was used last year as last year's iPhone event took place on Tuesday, September 10.

Apple does not typically hold events on Thursdays, so September 10 would be an unusual choice. There's no clear word on when Apple might hold an event this year because 2020's iPhone release timelines will be different. Apple at the end of July confirmed that this year's iPhones would launch a few weeks later than usual, meaning an October debut instead of a September debut.

Apple could still hold an event in September, but leaker Jon Prosser has said that the Cupertino company will hold its event in October, during the week of October 12. Whether that prediction is accurate remains to be seen. Either way, the September 10 date is not likely to be the date of the event, and the week of September 7 is probably out all together. September 7 is Labor Day, a holiday, and Friday is September 11, a date that Apple avoids.

If the event isn't held in October, the week of September 14 would be another solid guess as to when an event might happen.

Popular Stories

Aston Martin CarPlay Ultra Screen

Apple Says CarPlay Ultra is Coming to These Vehicle Brands

Thursday May 21, 2026 11:53 am PDT by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. CarPlay Ultra...
ios 26 iphone 16 pro lock screen notifications feature 1

iOS 27 Notifications Will Slide in From Left Side of Your iPhone's Screen

Friday June 5, 2026 7:24 am PDT by
Bloomberg's Mark Gurman today revealed another iOS 27 change: notifications will slide in from the left side of the screen instead of from the top. In addition, accessing Notification Center on iOS 27 will require swiping down on the top-left corner of the screen. If you swipe down on the Dynamic Island area, a new "Search or Ask" interface tied to the revamped Siri will appear, instead of...
WWDC26 Mock Feature 2

Will Apple Launch New Hardware at WWDC Next Week?

Friday June 5, 2026 7:56 am PDT by
Apple has several hardware releases in the pipeline, but will we see any of them unveiled at this year's Worldwide Developers Conference? WWDC is primarily a software event where new versions of iOS, iPadOS, macOS, watchOS, tvOS, and visionOS take center stage, but it's not unusual for Apple to introduce new hardware during the developer conference. Take WWDC 2017, for example, where Apple...

Top Rated Comments

HeavenDynamic Avatar
76 months ago
Last year, the iPhone event was held on September 10. I think it's just a mistake.
Score: 9 Votes (Like | Disagree)
Digital Skunk Avatar
76 months ago


Gotta breathe ...... gotta breathe .....
Score: 7 Votes (Like | Disagree)
EM2013 Avatar
76 months ago

I checked the reddit post, it's BST so that makes it 11:15am Pacific time... still a bit odd
This entire year is a bit odd.
Score: 5 Votes (Like | Disagree)
HeavenDynamic Avatar
76 months ago
At least we know that things are moving in Cupertino.
Score: 5 Votes (Like | Disagree)
Apple_Robert Avatar
76 months ago
I am available to view the announcement ceremony any day that ends in y.
Score: 4 Votes (Like | Disagree)
JPack Avatar
76 months ago
ARM Mac debut maybe. But certainly not iPhones.
Score: 4 Votes (Like | Disagree)