Apple Plans to Launch Fitness Subscription Service
Apple plans to launch a fitness subscription service, according to Bloomberg's Mark Gurman, as part of an upcoming "Apple One" subscription service bundle.
Icons representing some of the exercises in the fitness subscription service
The service would offer virtual fitness and workout classes via an app for iPhone, iPad, and Apple TV. This would rival existing virtual classes services provided by Nike and Peloton. Peloton shares reportedly dipped 4.7 percent in early Thursday trading after the report was published, while Apple was up just less than one percent. The fitness service is expected to be bundled with other Apple subscription services in Apple One.
In March, MacRumors discovered a new fitness app hidden within iOS 14 code for iPhone, Apple Watch, and Apple TV, titled with the codename "Seymour." The app was found to be separate from the existing Activity app. Gurman has today confirmed the identity of the "Seymour" app discovered by MacRumors as the upcoming fitness subscription service. The app may be named "Fit" or "Fitness" when released.
MacRumors found that the app will offer a wide range of activity types, including indoor running, cycling, rowing, stretching, core training, strength training, outdoor walking, dance, and yoga. The app is designed to let users download guided fitness-related videos that will walk them through various workouts and activities. Apple Watch appears to be used in the app to track progress through each workout routine, similar to how Apple Watch can track existing fitness activities through the Activity app.
The new fitness subscription service and accompanying app is likely to launch alongside Apple One in October.
Popular Stories
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple’s iCloud Private Relay service is down for some users, according to Apple’s System Status page. Apple says that the iCloud Private Relay service may be slow or unavailable. The outage started at 2:34 p.m. Eastern Time, but it does not appear to be affecting all iCloud users. Some impacted users are unable to browse the web without turning iCloud Private Relay off, while others are...
Apple is planning to release at least one iPhone 17 model next year with mechanical aperture, according to a report published today by The Information. The mechanical system would allow users to adjust the size of the iPhone 17's aperture, which refers to the opening of the camera lens through which light enters. All existing iPhone camera lenses have fixed apertures, but some Android...
