Apple Smartphone Shipments Grow as Huawei Takes Top Spot in Q2 2020

Apple's iPhone shipments have grown in Q2 2020, as Huawei overtook Samsung as the world's largest smartphone vendor, according to new data shared by Canalys and IDC this week.

Though the global smartphone market contracted by 14-16 percent in Q2 2020, Apple was the only vendor to defy expectations and grow by up to 25 percent compared to the previous year. As Apple does not publicize exact shipment numbers, the estimated data varies between the two reports. Canalys places the number at 45.1 million, while IDC places it 37.6 million.

Both IDC and Canalys accredit Apple's growth to the success of iPhone SE, stating that the device accounted for around 28% of its global volume, while iPhone 11 accounted for almost 40%.

"‌iPhone SE‌ will remain crucial to prop up volume this year, amid delays to Apple's next flagship release," commented Canalys Analyst, Vincent Thielke. "In China, it had blockbuster results, growing 35% to reach 7.7 million units. It is unusual for Apple's Q2 shipments to increase sequentially. As well as the new ‌iPhone SE‌, Apple is also demonstrating skills in new user acquisition. It adapted quickly to the pandemic, doubling down on the digital customer experience as stay-at-home measures drive more customers to online channels."

Huawei toppled Samsung as the world-leading smartphone vendor, with 55.8 million shipments over Samsung's 53.7 million. Xiaomi came after Apple in fourth place with 28.8 million units, followed by Oppo with 25.8 million units. Huawei was also the standout leader in the world’s largest smartphone market, China, taking 44% market share. IDC cautions that the impact of the U.S. Huawei ban will continue to create uncertainty for the company in foreign markets.

Senior Canalys Analyst Ben Stanton stated that going forwards "geopolitical uncertainty also hangs over the global smartphone market. Countries are becoming polarized between the interests of the US and China. In India, for example, Chinese companies now face a wave of negative sentiment. Smartphone vendors need to act, and many are already directing funds to brand marketing to highlight their positive impact in a local region."

IDC expects the launch of four new potential models to allow Apple to effectively challenge Android 5G devices that have been out for more than a year. Apple no longer discloses ‌device shipments, which means that analyst estimates cannot be confirmed by specific sales data.

Tags: IDC, Canalys

Top Rated Comments

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4 days ago at 08:21 am
iPhone SE proving that there is a BIG market for non-flagships with solid performance. Give us more Apple.
Score: 7 Votes (Like | Disagree)
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4 days ago at 08:50 am


Apple seem to not catch up or beat the chinese.

Market share doesn't mean anything. In Europe, you can buy easy these phones:

— Xiaomi Redmi 7A: 99.30€
— Samsung Galaxy J2 / A2: 97.24€
— Huawei Y5P: 82.76€
— Oppo A12: 124.14€

— :apple:
iPhone SE 2: 475.94[B]€
[B]— :apple:
[/B][/B]iPhone 11:[B][B] 796.43[B]€[/B][/B][/B]


Next phone is definitely gonna be a Huawei or a Xiaomi.

You should make more research before you buy something from these companies. Even then CEO of Xiaomi or Huawei uses an iPhone. :cool:
Score: 5 Votes (Like | Disagree)
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4 days ago at 02:02 pm


Let's put it this way. When Apple adopted LTE, they used Qualcomm's second gen baseband for iPhone 5. Apple is adopting Qualcomm's second gen 5G baseband this year.

Over 50 million 5G smartphones have been shipped in the past 6 months alone. Consumers have been able to buy a 5G smartphone for under $300 for the past 6 months. The RF supply chain is mature. There are many companies supplying antenna packages. How and when and how certain countries and carriers choose to deploy 5G is up to them.

Heres a 5G marketing example.

5G is not only important because it has the potential to support millions of devices at ultrafast speeds, but also because it has the potential to transform the lives of people around the world. Improvements in 5G technology can help make life better

Please convince us all about the necessity of 30 Ghz mm5G communications, while the industry blindly pumps out new phones faster then landfills can recycle, what is so potentially life transforming about using a phone via 5G these days? Going to take it around to the country side, take a limit amount of 8K video and upload it to the few people that own 8K TVs? Apple computers can't even process/show 4K with HDR really yet.

Who's pushing 5G so hot and heavy? Qualcomm? At&T, Sprint, Verizon, Tmobile so they can sell more contracts. I like to see ATSC 3.0 for OTA HDR TV be pushed more then 5G phones. I respect Apple for taking its time. ?
Score: 3 Votes (Like | Disagree)
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4 days ago at 07:55 pm


Next phone is definitely gonna be a Huawei or a Xiaomi.



Score: 3 Votes (Like | Disagree)
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4 days ago at 09:51 am


iPhone SE proving that there is a BIG market for non-flagships with solid performance. Give us more Apple.

I’m not saying SE isn’t selling well, but iPhone 11 is their top seller.


In the third quarter earnings call, Cook mentioned the iPhone 11 was the best selling phone in urban China. The best seller overall would likely be a much less expensive phone.

He said iPhone 11 is the best seller in their lineup.
Score: 2 Votes (Like | Disagree)
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3 days ago at 11:49 pm
Funny. But: NSA. Snowden. Xkeyscore. Five eyes. Echelon. Not Chinese.



Score: 2 Votes (Like | Disagree)

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