Apple Smartphone Shipments Grow as Huawei Takes Top Spot in Q2 2020

Apple's iPhone shipments have grown in Q2 2020, as Huawei overtook Samsung as the world's largest smartphone vendor, according to new data shared by Canalys and IDC this week.

Screenshot 2020 07 31 at 15

Though the global smartphone market contracted by 14-16 percent in Q2 2020, Apple was the only vendor to defy expectations and grow by up to 25 percent compared to the previous year. As Apple does not publicize exact shipment numbers, the estimated data varies between the two reports. Canalys places the number at 45.1 million, while IDC places it 37.6 million.

Both IDC and Canalys accredit Apple's growth to the success of iPhone SE, stating that the device accounted for around 28% of its global volume, while ‌iPhone‌ 11 accounted for almost 40%.

"iPhone SE will remain crucial to prop up volume this year, amid delays to Apple's next flagship release," commented Canalys Analyst, Vincent Thielke. "In China, it had blockbuster results, growing 35% to reach 7.7 million units. It is unusual for Apple's Q2 shipments to increase sequentially. As well as the new iPhone SE, Apple is also demonstrating skills in new user acquisition. It adapted quickly to the pandemic, doubling down on the digital customer experience as stay-at-home measures drive more customers to online channels."

Huawei toppled Samsung as the world-leading smartphone vendor, with 55.8 million shipments over Samsung's 53.7 million. Xiaomi came after Apple in fourth place with 28.8 million units, followed by Oppo with 25.8 million units. Huawei was also the standout leader in the world’s largest smartphone market, China, taking 44% market share. IDC cautions that the impact of the U.S. Huawei ban will continue to create uncertainty for the company in foreign markets.

Senior Canalys Analyst Ben Stanton stated that going forwards "geopolitical uncertainty also hangs over the global smartphone market. Countries are becoming polarized between the interests of the US and China. In India, for example, Chinese companies now face a wave of negative sentiment. Smartphone vendors need to act, and many are already directing funds to brand marketing to highlight their positive impact in a local region."

IDC expects the launch of four new potential models to allow Apple to effectively challenge Android 5G devices that have been out for more than a year. Apple no longer discloses ‌device shipments, which means that analyst estimates cannot be confirmed by specific sales data.

Tags: Canalys, IDC

Popular Stories

iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Tuesday May 21, 2024 7:29 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...
iOS 17

Apple Releases iOS 17.5.1 With Fix for Reappearing Photos Bug

Monday May 20, 2024 10:11 am PDT by
Apple today released iOS 17.5.1 and iPadOS 17.5.1, minor updates to the iOS 17 and iPadOS 17 operating system updates that came out last September. The 17.5.1 updates come a week after the launch of iOS 17.5 and iPadOS 17.5. iOS 17.5.1 and iPadOS 17.5.1 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's...
maxresdefault

iPhone SE 4 With Face ID Said to Be Priced Below $500

Monday May 20, 2024 3:43 am PDT by
Apple is targeting a sub-$500 starting price for its upcoming fourth-generation iPhone SE model despite a raft of rumored upgrades coming to the more affordable device. According to leaker Revegnus on X, the U.S. launch price of the fourth-generation iPhone SE will either remain at the same $429 starting price as the current model, or will see an increase of around 10%. Either way, Apple's...
microsoft surface pro qualcomm

Microsoft Says New Surface Pro is Faster Than 15" M3 MacBook Air

Monday May 20, 2024 3:19 pm PDT by
Microsoft is going all in on AI, today introducing a series of Copilot+ PCs that have AI-focused hardware. The new Surface Pro is one of the first Copilot+ PCs, equipped with Qualcomm's Arm-based Snapdragon X Elite processor. Microsoft is already pitting the Surface Pro against Apple's M3 MacBook Air, and in marketing materials, claims that the Surface Pro has superior processing power and...
iPhone 15 Pro Cameras

iPhone 16 Pro Max to Feature New 48MP Wide and Ultra Wide Cameras

Tuesday May 21, 2024 3:36 am PDT by
Apple's iPhone 16 Pro Max will boast a bigger main camera sensor while both iPhone 16 Pro models will feature a 48-megapixel Ultra Wide camera for the first time, claims a rumor coming out of Asia. According to Weibo user OvO Baby Sauce OvO, the main camera of the iPhone 16 Pro Max will be based on an advanced custom 48-megapixel Sony IMX903 sensor. In contrast, the iPhone 16 Pro will use...

Top Rated Comments

Steelers7510 Avatar
50 months ago
iPhone SE proving that there is a BIG market for non-flagships with solid performance. Give us more Apple.
Score: 7 Votes (Like | Disagree)
a m u n Avatar
50 months ago

Apple seem to not catch up or beat the chinese.
Market share doesn't mean anything. In Europe, you can buy easy these phones:

— Xiaomi Redmi 7A: 99.30€
— Samsung Galaxy J2 / A2: 97.24€
— Huawei Y5P: 82.76€
— Oppo A12: 124.14€

— :apple:
iPhone SE 2: 475.94[B]€
[B]— :apple:
[/B][/B]iPhone 11:[B][B] 796.43[B]€[/B][/B][/B]


Next phone is definitely gonna be a Huawei or a Xiaomi.
You should make more research before you buy something from these companies. Even then CEO of Xiaomi or Huawei uses an iPhone. :cool:
Score: 5 Votes (Like | Disagree)
Realityck Avatar
50 months ago

Let's put it this way. When Apple adopted LTE, they used Qualcomm's second gen baseband for iPhone 5. Apple is adopting Qualcomm's second gen 5G baseband this year.

Over 50 million 5G smartphones have been shipped in the past 6 months alone. Consumers have been able to buy a 5G smartphone for under $300 for the past 6 months. The RF supply chain is mature. There are many companies supplying antenna packages. How and when and how certain countries and carriers choose to deploy 5G is up to them.
Heres a 5G marketing example.

5G is not only important because it has the potential to support millions of devices at ultrafast speeds, but also because it has the potential to transform the lives of people around the world. Improvements in 5G technology can help make life better
Please convince us all about the necessity of 30 Ghz mm5G communications, while the industry blindly pumps out new phones faster then landfills can recycle, what is so potentially life transforming about using a phone via 5G these days? Going to take it around to the country side, take a limit amount of 8K video and upload it to the few people that own 8K TVs? Apple computers can't even process/show 4K with HDR really yet.

Who's pushing 5G so hot and heavy? Qualcomm? At&T, Sprint, Verizon, Tmobile so they can sell more contracts. I like to see ATSC 3.0 for OTA HDR TV be pushed more then 5G phones. I respect Apple for taking its time. ?
Score: 3 Votes (Like | Disagree)
Jimmy James Avatar
50 months ago

Next phone is definitely gonna be a Huawei or a Xiaomi.


Attachment Image
Score: 3 Votes (Like | Disagree)
Baymowe335 Avatar
50 months ago

iPhone SE proving that there is a BIG market for non-flagships with solid performance. Give us more Apple.
I’m not saying SE isn’t selling well, but iPhone 11 is their top seller.


In the third quarter earnings call, Cook mentioned the iPhone 11 was the best selling phone in urban China. The best seller overall would likely be a much less expensive phone.
He said iPhone 11 is the best seller in their lineup.
Score: 2 Votes (Like | Disagree)
macdos Avatar
50 months ago
Funny. But: NSA. Snowden. Xkeyscore. Five eyes. Echelon. Not Chinese.



Score: 2 Votes (Like | Disagree)