Apple Looking to Increase Acquisition of Blockbuster Movies for Apple TV+ Following Success of 'Greyhound'

Tom Hanks' World War II drama "Greyhound" has boosted Apple's ambitions in launching feature films on Apple TV+, with plans now said to have increased to "Netflix-like levels" (via Fast Company). While plans are still being ironed out, this could mean that Apple releases a dozen new movies a year on ‌Apple TV‌+, at a pace of roughly one per month.

greyhoundappletvplus
Two to four of these films are projected to be blockbuster-style movies like "Greyhound" or the upcoming Will Smith-starring "Emancipation." As of now, Apple is still purchasing films from various Hollywood studios, and the company has reportedly told people in the industry that it is in the market for "more tentpole-like feature films."

Although Apple doesn't divulge specific numbers, sources speaking with Deadline stated that "Greyhound" saw a launch weekend viewing audience "commensurate with a summer theatrical box office big hit." Thirty percent of the people who watched the film on its debut weekend were also new ‌Apple TV‌+ subscribers, further incentivizing Apple to look into launching more tentpole films.

Despite this growing interest in launching more movies, one source specified that Apple still wants to be "very curated" and avoid Netflix's glut of films across a number of genres, which can be very difficult to navigate. Due to the global pandemic, Apple is also seeing an opportunity to bid for films that won't be shown in theaters, although specifics for which movies weren't mentioned.

Coming soon, we do know that ‌Apple TV‌+ will premiere the Sofia Coppola film "On the Rocks." This is part of Apple's deal with A24, so there will also be more films coming from that studio to debut on ‌Apple TV‌+ as well. Additionally, the company is purchasing older movies in hopes of building its back catalog and encouraging people to remain subscribed to the service for longer, but again it's unclear which exact older films it has acquired.

Popular Stories

iPadOS 26 App Windowing

Apple Explains Why iPads Don't Just Run macOS

Friday June 13, 2025 7:46 am PDT by
iPadOS 26 allows iPads to function much more like Macs, with a new app windowing system, a swipe-down menu bar at the top of the screen, and more. However, Apple has stopped short of allowing iPads to run macOS, and it has now explained why. In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday June 12, 2025 8:58 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Logitech Logo Feature

Logitech Announces Two New Accessories for WWDC

Friday June 13, 2025 7:22 am PDT by
Alongside WWDC this week, Logitech announced notable new accessories for the iPad and Apple Vision Pro. The Logitech Muse is a spatially-tracked stylus developed for use with the Apple Vision Pro. Introduced during the WWDC 2025 keynote address, Muse is intended to support the next generation of spatial computing workflows enabled by visionOS 26. The device incorporates six degrees of...
iOS 26 Screens

Here Are All the iOS 26 Features That Require iPhone 15 Pro or Newer

Thursday June 12, 2025 4:53 am PDT by
With iOS 26, Apple has introduced some major changes to the iPhone experience, headlined by the new Liquid Glass redesign that's available across all compatible devices. However, several of the update's features are exclusive to iPhone 15 Pro and iPhone 16 models, since they rely on Apple Intelligence. The following features are powered by on-device large language models and machine...
apple beta 26 lineup

Apple 'Sherlocked' These Apps at WWDC 2025

Wednesday June 11, 2025 7:14 am PDT by
Apple at WWDC previewed a bunch of new features coming in its updated operating systems, but certain changes will have been met with dismay by third-party developers who already offer apps with equivalent or similar features. In other words, their product has been "sherlocked" by Apple. When Apple creates an app or a feature that has functionality found in a third-party app, it is referred...
iOS 26 on Three iPhones

Hate iOS 26's Liquid Glass Design? Here's How to Tone It Down

Wednesday June 11, 2025 4:22 pm PDT by
iOS 26 features a whole new design material that Apple calls Liquid Glass, with a focus on transparency that lets the content on your display shine through the controls. If you're not a fan of the look, or are having trouble with readability, there is a step that you can take to make things more opaque without entirely losing out on the new look. Apple has multiple Accessibility options that ...
maxresdefault

Everything Apple Announced at WWDC 2025 in 10 Minutes

Monday June 9, 2025 5:21 pm PDT by
At today's WWDC 2025 keynote event, Apple unveiled a new design that will inform the next decade of iOS, iPadOS, and macOS development, so needless to say, it was a busy day. Apple also unveiled a ton of new features for the iPhone, an overhauled Spotlight interface for the Mac, and a ton of updates that make the iPad more like a Mac than ever before. Subscribe to the MacRumors YouTube channel ...
CarPlay Liquid Glass Dark

Apple to Let iPhone Users Watch Videos on CarPlay Screen While Parked

Thursday June 12, 2025 6:16 am PDT by
Apple this week announced that iPhone users will soon be able to watch videos right on the CarPlay screen in supported vehicles. iPhone users will be able to wirelessly stream videos to the CarPlay screen using AirPlay, according to Apple. For safety reasons, video playback will only be available when the vehicle is parked, to prevent distracted driving. The connected iPhone will be able to...

Top Rated Comments

Cosmosent Avatar
64 months ago
Greyhound is NOT a blockbuster movie !

Far from it !

It is a good war movie that tells a certain, important story !

It got ALOT of eyeballs on it because many have Apple TV + for FREE right now (me included), & because of the 100-year virus pandemic !

If AAPL makes decisions based-upon Greyhound, they are Fools, BIG time !
Score: 13 Votes (Like | Disagree)
JimmyBanks6 Avatar
64 months ago

Greyhound is NOT a blockbuster movie !

Far from it !

It is a good war movie that tells a certain, important story !

It got ALOT of eyeballs on it because many have Apple TV + for FREE right now (me included), & because of the 100-year virus pandemic !

If AAPL makes decisions based-upon Greyhound, they are Fools, BIG time !
Yeah those damn war movies are never box office blockbusters!

Dunkirk making $525M, 1917 making $375M, Saving Private Ryan making $480M 20 years ago, those earnings, all lies!
Score: 12 Votes (Like | Disagree)
BGPL Avatar
64 months ago
Dear movie theaters,

It was a good run. We'll miss you.

Your friend always,
Streaming VOD
Score: 11 Votes (Like | Disagree)
mlody Avatar
64 months ago
My goal after my free subscription expires is to renew Apple TV+ once a year for a month to catch up on 2 shows that I like and see couple movies. ATV+ has nothing to keep me subscribing on a monthly basis.
Score: 10 Votes (Like | Disagree)
calzon65 Avatar
64 months ago
Good movie ... Apple picked a winner with this one.
Score: 7 Votes (Like | Disagree)
CrapShack Avatar
64 months ago
Dune. Dune. Dune. Dune. Apple... It's staring you in the face. DUNE.
Score: 7 Votes (Like | Disagree)