Apple Looking to Increase Acquisition of Blockbuster Movies for Apple TV+ Following Success of 'Greyhound'

Tom Hanks' World War II drama "Greyhound" has boosted Apple's ambitions in launching feature films on Apple TV+, with plans now said to have increased to "Netflix-like levels" (via Fast Company). While plans are still being ironed out, this could mean that Apple releases a dozen new movies a year on ‌Apple TV+‌, at a pace of roughly one per month.

greyhoundappletvplus
Two to four of these films are projected to be blockbuster-style movies like "Greyhound" or the upcoming Will Smith-starring "Emancipation." As of now, Apple is still purchasing films from various Hollywood studios, and the company has reportedly told people in the industry that it is in the market for "more tentpole-like feature films."

Although Apple doesn't divulge specific numbers, sources speaking with Deadline stated that "Greyhound" saw a launch weekend viewing audience "commensurate with a summer theatrical box office big hit." Thirty percent of the people who watched the film on its debut weekend were also new ‌Apple TV+‌ subscribers, further incentivizing Apple to look into launching more tentpole films.

Despite this growing interest in launching more movies, one source specified that Apple still wants to be "very curated" and avoid Netflix's glut of films across a number of genres, which can be very difficult to navigate. Due to the global pandemic, Apple is also seeing an opportunity to bid for films that won't be shown in theaters, although specifics for which movies weren't mentioned.

Coming soon, we do know that ‌Apple TV+‌ will premiere the Sofia Coppola film "On the Rocks." This is part of Apple's deal with A24, so there will also be more films coming from that studio to debut on ‌Apple TV+‌ as well. Additionally, the company is purchasing older movies in hopes of building its back catalog and encouraging people to remain subscribed to the service for longer, but again it's unclear which exact older films it has acquired.

Top Rated Comments

Cosmosent Avatar
18 months ago
Greyhound is NOT a blockbuster movie !

Far from it !

It is a good war movie that tells a certain, important story !

It got ALOT of eyeballs on it because many have Apple TV + for FREE right now (me included), & because of the 100-year virus pandemic !

If AAPL makes decisions based-upon Greyhound, they are Fools, BIG time !
Score: 13 Votes (Like | Disagree)
JimmyBanks6 Avatar
18 months ago

Greyhound is NOT a blockbuster movie !

Far from it !

It is a good war movie that tells a certain, important story !

It got ALOT of eyeballs on it because many have Apple TV + for FREE right now (me included), & because of the 100-year virus pandemic !

If AAPL makes decisions based-upon Greyhound, they are Fools, BIG time !
Yeah those damn war movies are never box office blockbusters!

Dunkirk making $525M, 1917 making $375M, Saving Private Ryan making $480M 20 years ago, those earnings, all lies!
Score: 12 Votes (Like | Disagree)
BGPL Avatar
18 months ago
Dear movie theaters,

It was a good run. We'll miss you.

Your friend always,
Streaming VOD
Score: 11 Votes (Like | Disagree)
mlody Avatar
18 months ago
My goal after my free subscription expires is to renew Apple TV+ once a year for a month to catch up on 2 shows that I like and see couple movies. ATV+ has nothing to keep me subscribing on a monthly basis.
Score: 10 Votes (Like | Disagree)
calzon65 Avatar
18 months ago
Good movie ... Apple picked a winner with this one.
Score: 7 Votes (Like | Disagree)
CrapShack Avatar
18 months ago
Dune. Dune. Dune. Dune. Apple... It's staring you in the face. DUNE.
Score: 7 Votes (Like | Disagree)

Related Stories

iphone holiday

Best Black Friday iPhone Deals Still Available

Friday November 26, 2021 4:58 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2021 sales have now carried over into Cyber Monday as well. Right now we're tracking notable offers on the iPhone 13 and iPhone 13 Pro devices from AT&T, Verizon, and T-Mobile. For even more savings, keep an eye on older models like iPhone SE. Note: MacRumors is an affiliate...
airpods family holiday

Best Black Friday AirPods Deals Still Available

Friday November 26, 2021 4:04 am PST by
Black Friday 2021 deals are still going strong into Cyber Monday, and in this article we're tracking the best deals across Apple's AirPods lineup. Throughout the week we've been sharing the best sales for Apple devices like iPhone, Mac, and iPad, so be sure to follow us on Twitter for all of the latest Black Friday sales Note: MacRumors is an affiliate partner with some of these vendors. When...
apple mixed reality headset mockup feature purple

Kuo: Apple AR Headset Coming in Late 2022 With Mac-Level Computing Power

Thursday November 25, 2021 8:32 pm PST by
Apple's long-rumored augmented reality (AR) headset project is set to bear its first fruit late next year with the launch of the first device carrying a pair of processors to support its high-end capabilities, according to a new research report from noted analyst Ming-Chi Kuo seen by MacRumors. According to Kuo, the higher-end main processor is said to be similar to the M1 chip Apple...
apple watch cellular holiday

Best Black Friday Apple Watch Deals Still Available

Friday November 26, 2021 4:55 am PST by
The Apple Watch always makes a great gift around the holiday season, and for Black Friday 2021 we're tracking a few solid offers on numerous models of the Apple Watch. In this article, you'll find the best Black Friday sales on the new Apple Watch 7, but the best money-saving discounts will be found on older models like the Apple Watch Series 3 and SE. Note: MacRumors is an affiliate partner...
iPads black friday 20 sale feature

Best Black Friday iPad Deals Still Available

Friday November 26, 2021 4:48 am PST by
Although Black Friday sales began as early as October in 2021, the shopping holiday is now officially underway and we're highlighting the best sales for each of Apple's product lines. In this article, you'll find the best Black Friday sales on iPad Pro and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a...
mac family holiday

Best Black Friday iMac and MacBook Deals Still Available

Friday November 26, 2021 4:29 am PST by
Our Black Friday 2021 coverage continues with the best deals you can find on MacBook Pro, MacBook Air, iMac, and Mac mini today. As with all Black Friday deals, we aren't sure how long any of these will last, and prices are always fluctuating, so if you see something you want, be sure to buy it soon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and...
General black friday 20 sale feature

Huge List of Black Friday Deals on iPhone and Mac Cases, Cables, Accessories and Software

Friday November 26, 2021 5:09 am PST by
Black Friday is in full swing today, and in this article we're highlighting some of the best deals that you can find online among popular third-party accessory makers like Twelve South, Nomad, Satechi, and many more. Visit our Black Friday Roundup for a deeper dive into the best sales going on today. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and...
apple black friday shopping event 2021

Apple's Black Friday Promotion Now Underway in the U.S. and More Countries

Friday November 26, 2021 12:07 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is now underway in the United States and select other countries, with customers able to receive a free Apple gift card with the purchase of select products through November 29. Participating countries include the United States, Canada, Australia, New Zealand, the UK, Ireland, France, Spain, Portugal, Italy, Germany,...