Amazon's New 'Alexa for Apps' Feature Lets iPhone Users Ask Alexa to Launch Apps - MacRumors
Skip to Content

Amazon's New 'Alexa for Apps' Feature Lets iPhone Users Ask Alexa to Launch Apps

by

Amazon's Alexa assistant will soon be able to open Android and iOS apps using voice commands, thanks to a new feature called Alexa for Apps that Amazon is launching for app developers as of today.

alexamobileapps
With Alexa for Apps, iPhone and Android users can make requests using the Alexa app, Alexa built-in phones, or Alexa accessories like Echo Buds and interact directly with mobile apps similar to Siri or Google Assistant.

On iPhones and Android phones, Alexa would serve as an alternative to the voice assistants built into the smartphones by default, and Amazon envisions the feature being used for voice searches and activating app functionality.

For example, an iPhone user might ask Alexa to open Twitter and search for a specific hashtag. The skill will open up the Twitter app on the iPhone and then display a list of results that can be scrolled through rather than a voice response. Or, in TikTok, a user might ask Alexa to start a recording, which would then allow for hands-free video capture.


Alexa for Apps can be implemented into any app that can be opened with deep links, and Amazon says that the feature is being added to experiences for TikTok, Yellow Pages, Uber, Sonic, Zynga, Volley, and more.

According to Amazon, Alexa for Apps works in mobile apps with content that can be opened through deep links, and it can be utilized by adding Alexa for Apps to a custom skill, but developers will need to apply to the program to add the feature to their apps.

Amazon has several other Alexa-related announcements that it's sharing today as part of Alexa Live, a developer-focused Alexa event.

Tags: Alexa, Amazon

Top Rated Comments

Jimmy James Avatar
78 months ago

Alexa: I'd love to tell you how much better I am than Siri but I'm too busy sending your every word to Amazon.
Sums it up. Not worth using on basis of privacy.



Attachment Image
Score: 10 Votes (Like | Disagree)
78 months ago

“Alexa, why is Siri so crappy?!”
Alexa: I'd love to tell you how much better I am than Siri but I'm too busy sending your every word to Amazon.
Score: 9 Votes (Like | Disagree)
78 months ago

Beating Siri is a VERY low bar for Alexa... I look forward to a voice assistant on my iPhone that does what I ask it.
I look forward to improved Siri performance, but not to another way for my data to be scraped for free to enrich Jeff B.
Score: 6 Votes (Like | Disagree)
AZREOSpecialist Avatar
78 months ago
Not only is the usefulness of this "tech" questionable, the privacy one gives up to use this useless technology (that nobody asked for) is egregious. Not only that, but you are paying these companies to track, profile, and target you. Why on earth would anybody do that?

Wise up people!
Score: 4 Votes (Like | Disagree)
NickName99 Avatar
78 months ago
Why would anyone install this on their iPhone? The only company worse than Amazon at privacy is Facebook. Even Siri can open apps reliably, even in iOS 13.
Score: 4 Votes (Like | Disagree)
78 months ago
“Alexa, why is Siri so crappy?!”
Score: 4 Votes (Like | Disagree)

Popular Stories

apple silicon mac lineup 2024 feature purple

Apple to Overhaul Mac Lineup With 11 New Models

Wednesday July 22, 2026 8:13 am PDT by
Apple is preparing to refresh every Mac it sells over the next two years, according to Bloomberg's Mark Gurman. The plans come amid a Mac resurgence, with sales projected to climb for a third consecutive year, partly thanks to a growing following among users who lean on the machines for demanding, agent-based AI workloads. The wave of new Macs will begin this fall with a refreshed...
iPhone 18 Pro and Pro Max Feature

'Apple Upgrade' Program Reportedly Launching Next Week

Tuesday July 21, 2026 8:30 am PDT by
Apple and Klarna are partnering on a new "Apple Upgrade" leasing program set to launch in the U.S. on Tuesday, July 28, according to Bloomberg's Mark Gurman. The program will allow you to finance most iPhone, iPad, Mac, and Apple Watch models, with a 24-month term for iPhones and Apple Watches and a 36-month term for iPads and Macs. Customers will be able to pay off the device early during...
iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching in Two Months With These 12 New Features

Tuesday July 21, 2026 6:22 am PDT by
It is now mid-July, and that means the iPhone 18 Pro and iPhone 18 Pro Max are now just two months away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more. Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, ...