Amazon's New 'Alexa for Apps' Feature Lets iPhone Users Ask Alexa to Launch Apps

by

Amazon's Alexa assistant will soon be able to open Android and iOS apps using voice commands, thanks to a new feature called Alexa for Apps that Amazon is launching for app developers as of today.

alexamobileapps
With Alexa for Apps, iPhone and Android users can make requests using the Alexa app, Alexa built-in phones, or Alexa accessories like Echo Buds and interact directly with mobile apps similar to Siri or Google Assistant.

On iPhones and Android phones, Alexa would serve as an alternative to the voice assistants built into the smartphones by default, and Amazon envisions the feature being used for voice searches and activating app functionality.

For example, an ‌iPhone‌ user might ask Alexa to open Twitter and search for a specific hashtag. The skill will open up the Twitter app on the ‌iPhone‌ and then display a list of results that can be scrolled through rather than a voice response. Or, in TikTok, a user might ask Alexa to start a recording, which would then allow for hands-free video capture.


Alexa for Apps can be implemented into any app that can be opened with deep links, and Amazon says that the feature is being added to experiences for TikTok, Yellow Pages, Uber, Sonic, Zynga, Volley, and more.

According to Amazon, Alexa for Apps works in mobile apps with content that can be opened through deep links, and it can be utilized by adding Alexa for Apps to a custom skill, but developers will need to apply to the program to add the feature to their apps.

Amazon has several other Alexa-related announcements that it's sharing today as part of Alexa Live, a developer-focused Alexa event.

Tags: Amazon, Alexa

Top Rated Comments

Jimmy James Avatar
19 weeks ago


Alexa: I'd love to tell you how much better I am than Siri but I'm too busy sending your every word to Amazon.

Sums it up. Not worth using on basis of privacy.



Attachment Image
Score: 10 Votes (Like | Disagree)
icanhazmac Avatar
19 weeks ago


“Alexa, why is Siri so crappy?!”

Alexa: I'd love to tell you how much better I am than Siri but I'm too busy sending your every word to Amazon.
Score: 9 Votes (Like | Disagree)
Stevez67 Avatar
19 weeks ago


Beating Siri is a VERY low bar for Alexa... I look forward to a voice assistant on my iPhone that does what I ask it.

I look forward to improved Siri performance, but not to another way for my data to be scraped for free to enrich Jeff B.
Score: 6 Votes (Like | Disagree)
AZREOSpecialist Avatar
19 weeks ago
Not only is the usefulness of this "tech" questionable, the privacy one gives up to use this useless technology (that nobody asked for) is egregious. Not only that, but you are paying these companies to track, profile, and target you. Why on earth would anybody do that?

Wise up people!
Score: 4 Votes (Like | Disagree)
im2fast4u Avatar
19 weeks ago
“Alexa, why is Siri so crappy?!”
Score: 4 Votes (Like | Disagree)
NickName99 Avatar
19 weeks ago
Why would anyone install this on their iPhone? The only company worse than Amazon at privacy is Facebook. Even Siri can open apps reliably, even in iOS 13.
Score: 4 Votes (Like | Disagree)

Top Stories

apple top apps games 2020

Apple Shares Top 20 Most Downloaded Games and Apps of 2020

Tuesday December 1, 2020 9:38 pm PST by
Alongside picks for the top iPhone, iPad, and Mac apps and games of the year, Apple today shared charts featuring the Top Games of 2020 and the Top Apps of 2020, revealing the most popular free and paid apps and games during the year. Among Us! was the top free game of 2020, followed by Call of Duty: Mobile, Roblox, and Subway Surfers. Ink Inc. Tattoo Drawing was the number four free app,...
m1 chip macbook air pro

Developer Delves Into Reasons Why Apple's M1 Chip is So Fast

Monday November 30, 2020 1:57 pm PST by
Apple's M1 chip is the fastest chip that Apple has ever released in a Mac based on single-core CPU benchmark scores, and it beats out many high-end Intel Macs when it comes to multi-core performance. Developer Erik Engheim recently shared a deep dive into the M1 chip, exploring the reasons why Apple's new processor is so much faster than the Intel chips that it replaces. First and foremost,...
iphone8guide b

iOS 14.2 Quietly Added FaceTime 1080p Support to iPhone 8 and Later Models

Wednesday December 2, 2020 3:21 am PST by
Back in early November, Apple released iOS 14.2 and announced with it a slew of new features for iPhones, but one thing it didn't mention was the apparent addition of support for 1080p FaceTime calls on iPhone 8 and later devices. The little-known fact was discovered by MacMagazine, which found that Apple quietly updated the specs pages for devices like iPhone XR shortly after the release of ...
apple briefcase

AppleCare Memo Hints at Potential Hardware Announcement Next Tuesday

Thursday December 3, 2020 9:12 am PST by
Following a busy fall season in which Apple hosted three events in as many months, the company may have one more product announcement in store this year. In an internal memo this week, obtained by MacRumors from a reliable source, Apple informed service providers that it has AppleCare-related changes planned for Tuesday, December 8 at approximately 5:30 a.m. Pacific Time. Specifically, Apple ...
best apps of 2020

Wakeout! Named Apple's Best App of 2020, While Zoom Earns the Title for Best iPad App

Tuesday December 1, 2020 9:26 pm PST by
Apple today shared its App Store Best of 2020 winners, highlighting its picks for the top iOS, iPadOS, and macOS apps and games released over the course of the year. Apple's iPhone App of the Year award went to Wakeout!, which is a family friendly exercise and movement app that encourages people to complete easy exercises while at home. Apple's iPad App of the Year was Zoom, which soared in...
16 inch MBP Mini Led

Kuo: Two Redesigned MacBook Pros in 2021 and New MacBook Air in 2022, All With Apple Silicon and Mini-LED Displays

Wednesday December 2, 2020 5:46 am PST by
Apple plans to release two redesigned MacBook Pros in 2021 and a new MacBook Air in 2022, all with mini-LED displays and Apple Silicon chips, according to TFI Securities analyst Ming-Chi Kuo. In a research note to investors, seen by MacRumors, Kuo explained that two new MacBook Pro models equipped with an all-new form factor design are expected to launch in 2021, and a new "affordable"...
iOS 14

Apple Releases Third Betas of iOS 14.3 and iPadOS 14.3 to Developers [Update: Public Beta Available]

Wednesday December 2, 2020 10:04 am PST by
Apple today seeded the third betas of upcoming iOS 14.3 and iPadOS 14.3 updates to developers for testing purposes, two weeks after releasing the second betas and a month after the launch of iOS and iPadOS 14.2. iOS and iPadOS 14.3 can be downloaded through the Apple Developer Center or over the air after the proper developer profile has been installed. The iOS 14.3 update brings the...
homepod mini amazon echo size

$99 Speaker Showdown: HomePod Mini vs. Amazon Echo and Google Nest Audio

Wednesday December 2, 2020 3:12 pm PST by
Apple recently released the HomePod mini, a new $99 version of the original HomePod that's smaller, cuter, and, most importantly, competitively priced. At $99, the HomePod mini can better compete with affordable smart speakers from companies like Google and Amazon. Subscribe to the MacRumors YouTube channel for more videos. The HomePod mini has been praised for its high-quality sound at its...
Mac Mini 2018

Apple Developers Now Able to Natively Run macOS Within AWS With Amazon EC2 Mac Instances

Monday November 30, 2020 9:01 pm PST by
As AWS re:Invent kicks off, Amazon Web Services today announced new Mac instances for Amazon Elastic Compute Cloud, allowing AWS customers to run on-demand macOS workloads in the AWS cloud for the first time. Amazon says that the new feature extends the flexibility, scalability, and cost benefits of AWS to all Apple developers as those creating apps for iPhone, iPad, Mac, Apple Watch, Apple...
magsafe duo charger

MagSafe Duo Charger for iPhone 12 and Apple Watch Now Available for Purchase

Tuesday December 1, 2020 4:15 pm PST by
Apple today began selling the MagSafe Duo Charger that was announced alongside the new iPhone 12 models back in October. Priced at $129, the MagSafe Duo offers a MagSafe charging puck for the iPhone 12, 12 Pro, 12 Pro Max, and 12 mini, along with an Apple Watch charger. Though the accessory was announced in October and was listed as coming soon, it was not clear when it would launch. Orders...