Rumor Suggests New Apple App for Windows Could Be Coming Soon

Apple could be working towards the release of a new app for Windows 10, according to a report this week from an Italian website.


The blog Aggiornamenti Lumia suggests that an app from Apple is "coming soon" to the Microsoft Store, but stops short of providing additional details.

Apple still maintains a Windows version of the iTunes app, which has been discontinued on Mac and replaced by several standalone apps that split Apple's streaming services and content libraries into more manageable portals: Music, TV, Books, and Podcasts.

iTunes is currently the only native way to access Apple Music on Windows, and there is no Apple TV+ app. PC users wanting to stream ‌Apple TV‌+ content must do so via Apple's website, so the natural assumption is that the rumored new Apple app could include a native portal for ‌Apple TV‌+ and ‌Apple Music‌.

Last year, a LinkedIn job listing revealed that Apple was looking to hire engineers with Universal Windows Platform (UWP) experience to work on the "next generation" of media apps for Windows.

UWP apps can run on Windows PCs, Xbox One, and HoloLens, and could conceivably give Apple additional avenues to push its streaming services.


That being said, Aggiornamenti Lumia has no track record of predicting Apple product launches, and doesn't cite any sources to back up its claim, which was reported by 9to5Mac earlier today.

Tag: iTunes

Top Rated Comments

(View all)
Avatar
16 weeks ago

iTunes is currently the only way to access Apple Music ('https://www.macrumors.com/guide/apple-music/') on Windows

You can also access Apple Music via a browser: https://music.apple.com
Score: 16 Votes (Like | Disagree)
Avatar
16 weeks ago
What I would love is an imessage client for windows. During covid it has really driven home how restrictive apple services are to keeping in touch with people. It would be nice to ditch other multi-platform services.
Score: 15 Votes (Like | Disagree)
Avatar
16 weeks ago


What I would love is an imessage client for windows. During covid it has really driven home how restrictive apple services are to keeping in touch with people. It would be nice to ditch other multi-platform services.

Never happening — not in a million years. it doesn't generate income (so no push to get as many users as possible) and it is a desirable service that reinforces hardware sales for a hardware sales company. People like to compare Apple's products and services to Google and Amazon, but it's Apple's business model that actually differentiates them. Apple's focus is hardware sales not data-mining users on free services. Opening up Messages to other platforms greatly increases the stress on their infrastructure at a loss as they recoup nothing if there is no increase in hardware sales for this desirable service.

Messages is a patch on the quilt of the iOS experience that keeps people buying Apple hardware, anything they cannot monetize (iTunes, Apple Music, AppleTV) goes to improving the experience in the products that are their main business focus — their hardware.
Score: 14 Votes (Like | Disagree)
Avatar
16 weeks ago


Apple always makes really ugly windows PC graphics haha :rolleyes:


Lol macrumors
next time you need an image of a windows laptop for your article feel free to use Dell's XPS

Could be worse; I just checked [ICODE]/System/Library/CoreServices/CoreTypes.bundle/Contents/Resources/public.generic-pc.icns[/ICODE], and they're still using this beauty for networked PCs:



Score: 7 Votes (Like | Disagree)
Avatar
16 weeks ago
Apple always makes really ugly windows PC graphics haha :rolleyes:
Score: 6 Votes (Like | Disagree)
Avatar
16 weeks ago


What I would love is an imessage client for windows. During covid it has really driven home how restrictive apple services are to keeping in touch with people. It would be nice to ditch other multi-platform services.

This. I would love to use Messages (aka iMessage) universally but only around 50% of smartphones in the UK are iPhones, meaning I also have to use WhatsApp and other messaging platforms quite extensively.

Rolling out Messages for Windows and Android would seem to me to make a lot of sense, although I very much doubt it'll happen in the short term.
Score: 5 Votes (Like | Disagree)

Top Stories

'A New iOS Update is Now Available' Popping Up Repeatedly in iOS 14 Beta [Fixed: New Beta Available]

Thursday October 29, 2020 6:11 pm PDT by
Many users running iOS 14 beta are reporting that they are seeing a dialog box pop up repeatedly asking them to update from the latest iOS 14 beta. Threads in our forums, Reddit, and Twitter are reporting the issue. The dialog has been appearing for a few days now, but as of tonight has started appearing more frequently, every time an iPhone is unlocked. There's been further discussion in...

First iPhone 12 Mini Hands-On Video Surfaces [Update: Video Pulled]

Wednesday October 28, 2020 1:21 pm PDT by
Apple's iPhone 12 mini and the iPhone 12 Pro Max aren't set to be available until November 13, but a Romanian YouTuber got his hands on the iPhone 12 mini and showed it off today, offering a size comparison between the iPhone 12 and the 12 mini along with going over some of the device's features. The iPhone 12 mini is identical to the iPhone 12 in design and functionality, but it has a...

Apple One is Now Available: Save Money by Bundling Apple Music, iCloud Storage, Apple TV+, Apple Arcade, and More

Friday October 30, 2020 7:47 am PDT by
Apple One bundles are now available in the United States and over 100 other countries, allowing customers to subscribe to multiple Apple services through a single plan, including Apple Music, Apple TV+, Apple Arcade, iCloud, and more. To sign up for Apple One on an iPhone: Open Settings App Tap on Your Name at the top Tap on Subscriptions Tap on Apple One The prompt for Apple One...

iPhone 12 Ceramic Shield Still 'Scratches at Level 6 With Deeper Grooves at Level 7' in Mohs Hardness Test

Wednesday October 28, 2020 7:10 am PDT by
iPhone 12 and iPhone 12 Pro models feature a new Ceramic Shield front cover that is "tougher than any smartphone glass," according to Apple, but the displays on the devices still have similar scratch resistance as previous iPhones based on a new test. Zack Nelson today shared his much-anticipated iPhone 12 Pro durability test on his YouTube channel JerryRigEverything, and based on the Mohs...

Apple CEO Tim Cook: 'More Exciting Things' in Store For This Year

Thursday October 29, 2020 2:20 pm PDT by
During today's earnings call for the fourth fiscal quarter of 2020 (third calendar quarter), Cook said that while he doesn't want to give too much away, "this year has a few more exciting things in store." Cook is likely speaking about the Apple Silicon Macs, as Apple has previously said the first Apple Silicon Mac will be coming before the end of 2020. There are rumors of a third fall event ...

2020 iPad Air vs. iPad Pro: Hands-On Comparison

Tuesday October 27, 2020 3:03 pm PDT by
Apple announced the new 2020 fourth-generation iPad Air in September, but the new tablets just started shipping out to customers last Friday. We picked one up and thought we'd do a hands-on comparison with the iPad Pro, which was last updated in March, because both tablets are about as powerful and share many similarities. Subscribe to the MacRumors YouTube channel for more videos. Design and ...

After Mocking Apple, Samsung May Remove Power Adapter From Galaxy S21 Box

Tuesday October 27, 2020 4:29 pm PDT by
Samsung's Galaxy S21, coming in 2021, may not include a power adapter or headphones in the box, according to reports from Korean media sites highlighted by SamMobile. Rumors earlier this year also said that Samsung was considering removing these accessories from future smartphone models, but that didn't stop Samsung from mocking Apple for selling the iPhone 12 models without a power adapter...

Apple Releases First macOS Big Sur 11.0.1 Beta to Developers [Update: Public Beta Available]

Wednesday October 28, 2020 10:15 am PDT by
Apple today seeded a new macOS Big Sur 11.0.1 beta to developers for testing purposes, with the new beta replacing the existing macOS Big Sur 11 beta 10 update that was released two weeks ago. The macOS Big Sur beta can be downloaded through the Apple Developer Center and once the appropriate profile is installed, subsequent betas will be available through the Software Update mechanism in...

Apple One Service Bundles Set to Launch Tomorrow, Fitness+ Coming This Quarter

Thursday October 29, 2020 1:39 pm PDT by
Apple in September announced Apple One, a new series of services bundles that will let Apple device customers purchase several services together in one package instead of separately, saving money for those who use multiple Apple service products. Ahead of Apple's earnings call, Apple CFO Luca Maestri told Bloomberg that Apple One is set to launch on Friday, October 30. Apple One Bundle...

PSA: Apple One Premier Bundle Only Available in US, UK, Canada, and Australia

Friday October 30, 2020 2:39 am PDT by
Apple's new Apple One series of services bundles launches on Friday in over 100 countries and regions, but the top Premier tier will be limited to the United States, the United Kingdom, Australia, and Canada. The limited rollout of the $29.95 Premier tier is down to the fact that Apple News+ is currently only available in the above countries. Apple News+ is exclusive to the Premier tier,...