Apple Could See 20% On-Quarter Growth in 3Q20 MacBook Shipments
Apple will "significantly increase" MacBook Pro orders with suppliers in the third quarter of this year as the back-to-school season kicks off, according to supply chain sources.
DigiTimes reports that Apple is also set to respond to increasing sales in the creative market, with the number of professionals working from home expected to remain strong in the second half of the year as some countries begin re-imposing regional and city lockdowns in response to the continuing global health crisis.
The upstream supply chain originally believed demand from the work-from-home group would only be short-term, but is now expecting the momentum to last much longer than anticipated, the sources said.
Apple shipped 3.2-3.5 million MacBooks in the second quarter of 2020, and the volumes are expected to grow to around four million units in the third quarter, according to DigiTimes sources. Apple will see its overall MacBook shipments rise over 20 percent in the third quarter as a result.
Apple has said it plans to deliver the first Mac powered by Apple Silicon by the end of the year, as the two-year-long transition away from Intel commences, but we don't know for sure when the first Arm-based Mac will arrive or which model it will be.
Kuo expects the Apple Silicon 13.3-inch MacBook Pro to go into mass production in the fourth quarter of this year, but he also predicts we will see an Arm-based MacBook Air either in the same quarter or in the first quarter of next year.
Apple is also expected to launch a redesigned iMac this year, although it's not expected to be an Apple Silicon machine. Apple has said it still has Intel-based Macs in the pipeline, suggesting they are likely to arrive before the year's end.