Apple Music Joins Music Industry's Blackout Tuesday Awareness Campaign
Apple Music has cancelled its Beats 1 radio schedule for Blackout Tuesday and is suggesting that listeners tune in to a radio stream celebrating the best in black music.
Blackout Tuesday is a campaign organized by the music industry to support Black Lives Matter after Minneapolis citizen George Floyd was killed by police in the course of his arrest.
On launching Apple Music, many users on Mac and iOS devices are today being met with a message replacing the usual For You, Browse, and Radio sections, along with a Listen Together button that links to the aforementioned station.
In steadfast support of the Black voices that define music, creativity, and culture, we use ours. This moment calls upon us all to speak and act against racism and injustice of all kinds. We stand in solidarity with Black communities everywhere. #TheShowMustBePaused
Otherwise, the Apple Music service is operating as usual. Users are still able to access their music library and search the Apple Music catalog.
On Tuesday, June 2nd, Apple Music will observe Black Out Tuesday. We will use this day to reflect and plan actions to support Black artists, Black creators, and Black communities. #TheShowMustBePaused #BlackLivesMatter pic.twitter.com/xkvn31DpYc — Apple Music (@AppleMusic) June 2, 2020
Following the unrest in numerous U.S. cities after last week's killing of George Floyd, Apple CEO Tim Cook on Sunday addressed the pain that many are feeling and urged others to commit "to creating a better, more just world for everyone."
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Top Rated Comments
PAY ATTENTION. THE WORLD IS SPEAKING. LISTEN. UP.
I'm all about advocacy, and speaking out, but a company shouldn't FORCE its views on others. There should be an opt out, for those not wanting to be involved.
In only a few days we have new gay pride bands and services being taken over with black lives matter slogans but we’ll raise MacBook Ram prices by double.
I watch and read the news so I’m well aware of what’s happening in the world.
I don't mean to be too insensitive to the subject matter, but that's quite a disruption for a $10/mo service (whose client app is already flaky enough as it is). Would it really have hurt to add a little 'x' to close the message and proceed to the regular browsing UI?
Or, if disrupting the service like this is by design and a protest statement, I think the message should be clearer. Some fine print at the bottom saying "Your regular Apple Music features like Browse and For You will be back tomorrow.", maybe? Cause right now, it's just not very clear if this is the Music app being janky or a deliberate choice.