Apple's Pro Display XDR Wins 'Displays of the Year' Award

The Society for Information Display today announced its selections for the 26th Annual Display Industry Awards, and Apple has once again taken one of the top spots, this time with its Pro Display XDR that debuted last year alongside the revamped Mac Pro.


The Pro Display XDR was one of three display products named "Displays of the Year," alongside Samsung's foldable display and BOE's dual-cell LCD panel that offers improved contrast ratio, minimum brightness, and color depth compared to traditional LCDs.

Pro Display XDR from Apple
With its massive 32-inch LCD panel, 6K Retina resolution, and over 20 million pixels, Apple Pro Display XDR sets a new bar for the capabilities of a professional display. Designed for pro users who rely on color accuracy and true-to-life image reproduction, such as photographers, video editors, 3D animators and colorists, Pro Display XDR delivers the most comprehensive set of features ever offered on a display in its price range, paving the way for pros in every role across a workflow to unlock their creativity. Featuring P3 wide color and 10-bit color depth, Pro Display XDR is expertly calibrated at the factory to ensure billions of colors can be reproduced with exceptional accuracy. And features such as built-in reference modes make it easy to match the viewing requirements of content creation workflows. With 1000 nits of full-screen sustained brightness and 1600 nits peak, a 1,000,000:1 contrast ratio, and an Apple-designed backlight system for optimized light shaping, Pro Display XDR sets a new industry standard for incredible reference-quality imaging at a fraction of the size, weight, and cost of traditional reference monitors.

While Apple has positioned the $5000+ Pro Display XDR as competing against reference monitors which can cost several times that amount, some professionals have argued it falls short of that standard. The Pro Display XDR does, however, perform well for its price point, with strong color accuracy, gamut coverage, and sustained brightness.

Apple has become a regular honoree at the Society for Information Display's awards, most recently winning Displays of the Year awards for the Apple Watch Series 4 last year and the iPad Pro and iPhone X two years ago.

Related Roundup: Apple Pro Display XDR

Top Rated Comments

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Avatar
17 weeks ago


I still don't understand it - Apple drove their high-end pro users off the platform for 6 years who bought non-Apple software and changed all their workflows for their new eco systems -- just so they could continue to do their jobs and stay competitive. They aren't getting many of these people back anytime soon. I still don't understand how many of these screens and the new Mac Pros Apple expects to sell after screwing their users for so long. A high-end tower prosumer setup would have made more sense than the most expensive workstation they could conceive of.... Its welcome that they finally took "pro" seriously, but I fear its too little, too late, and lackluster sales is going to be used as evidence as to why they don't need the lineup.

People seriously need to stop complaining when Apple tries to create a product that people want; even if they couldn't deliver to "your" standards previously. These companies don't have to release anything, and could go on a just deliver iPhones if it makes them money.

At the end of the day, we all do our work because we need to make money. Apple should be encouraged to put out more equipment at this level, and every time they release a proper crack at a pro system they should be promoted and applauded. Unless of course, you want to use a Windows machine instead ... but if you like and enjoy Apple stuff, maybe knock off the childishness like this post.

I'm happy Apple won this. Apple is definitely one of the most criticized tech companies; when the reality is, at least they TRY to make higher end gear for the type of consumer who appreciates attention to detail, good looking design, and a better operating system and ecosystem than what we have in Linux and Windows which are both pitiful by comparison.

Come on ...
Score: 35 Votes (Like | Disagree)
Avatar
17 weeks ago
I still don't understand it - Apple drove their high-end pro users off the platform for 6 years who bought non-Apple software and changed all their workflows for their new eco systems -- just so they could continue to do their jobs and stay competitive. They aren't getting many of these people back anytime soon. I still don't understand how many of these screens and the new Mac Pros Apple expects to sell after screwing their users for so long. A high-end tower prosumer setup would have made more sense than the most expensive workstation they could conceive of.... Its welcome that they finally took "pro" seriously, but I fear its too little, too late, and lackluster sales is going to be used as evidence as to why they don't need the lineup.
Score: 25 Votes (Like | Disagree)
Avatar
17 weeks ago


Even if side viewing is not fully accurate ('//www.youtube.com/watch?v=uKrzHtWYQpg') on a $5.000 display? Okay.

You are looking at it wrong...
Score: 23 Votes (Like | Disagree)
Avatar
17 weeks ago
Ok, that’s small beans. I’m just waiting to see if it wins the “Display Stand of the Year” award too.
Score: 22 Votes (Like | Disagree)
Avatar
17 weeks ago


People seriously need to stop complaining when Apple tries to create a product that people want; even if they couldn't deliver to "your" standards previously. These companies don't have to release anything, and could go on a just deliver iPhones if it makes them money.

At the end of the day, we all do our work because we need to make money. Apple should be encouraged to put out more equipment at this level, and every time they release a proper crack at a pro system they should be promoted and applauded. Unless of course, you want to use a Windows machine instead ... but if you like and enjoy Apple stuff, maybe knock off the childishness like this post.

I'm happy Apple won this. Apple is definitely one of the most criticized tech companies; when the reality is, at least they TRY to make higher end gear for the type of consumer who appreciates attention to detail, good looking design, and a better operating system and ecosystem than what we have in Linux and Windows which are both pitiful by comparison.

Come on ...

No, they don’t have to stop complaining. People can do what they want. Apple treated their pro consumers like second class citizens, putting form over function, all while ignoring the deafening cry from the public for a return to upgradability, and more pro-oriented features. When they finally decide to throw the public a bone, some of the results fall short, plain and simple. If anyone needs to stop, it’s Apple apologists who defend every decision as if it from the mouth of God.
Guess what? People can have a different opinion - it’s ok.
Score: 19 Votes (Like | Disagree)
Avatar
17 weeks ago


I still don't understand it - Apple drove their high-end pro users off the platform for 6 years who bought non-Apple software and changed all their workflows for their new eco systems -- just so they could continue to do their jobs and stay competitive. They aren't getting many of these people back anytime soon. I still don't understand how many of these screens and the new Mac Pros Apple expects to sell after screwing their users for so long. A high-end tower prosumer setup would have made more sense than the most expensive workstation they could conceive of.... Its welcome that they finally took "pro" seriously, but I fear its too little, too late, and lackluster sales is going to be used as evidence as to why they don't need the lineup.

This MacPro was/is overkill for most professionals, now most professionals are stuck with the iMac Pro, not a bad machine but it's an all in one which most professionals don't want.
Was it so hard to go back to the old cheesegrater, it itself was a beautiful machine, and affordable by most professionals.
Don't get me wrong,the new MacPro and especially the XDR are gorgeous, just out of reach for most professionals.
Score: 12 Votes (Like | Disagree)

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