Apple's Pro Display XDR Wins 'Displays of the Year' Award

The Society for Information Display today announced its selections for the 26th Annual Display Industry Awards, and Apple has once again taken one of the top spots, this time with its Pro Display XDR that debuted last year alongside the revamped Mac Pro.

Pro Display XDR Blue
The Pro Display XDR was one of three display products named "Displays of the Year," alongside Samsung's foldable display and BOE's dual-cell LCD panel that offers improved contrast ratio, minimum brightness, and color depth compared to traditional LCDs.

Pro Display XDR from Apple
With its massive 32-inch LCD panel, 6K Retina resolution, and over 20 million pixels, Apple Pro Display XDR sets a new bar for the capabilities of a professional display. Designed for pro users who rely on color accuracy and true-to-life image reproduction, such as photographers, video editors, 3D animators and colorists, Pro Display XDR delivers the most comprehensive set of features ever offered on a display in its price range, paving the way for pros in every role across a workflow to unlock their creativity. Featuring P3 wide color and 10-bit color depth, Pro Display XDR is expertly calibrated at the factory to ensure billions of colors can be reproduced with exceptional accuracy. And features such as built-in reference modes make it easy to match the viewing requirements of content creation workflows. With 1000 nits of full-screen sustained brightness and 1600 nits peak, a 1,000,000:1 contrast ratio, and an Apple-designed backlight system for optimized light shaping, Pro Display XDR sets a new industry standard for incredible reference-quality imaging at a fraction of the size, weight, and cost of traditional reference monitors.

While Apple has positioned the $5000+ Pro Display XDR as competing against reference monitors which can cost several times that amount, some professionals have argued it falls short of that standard. The Pro Display XDR does, however, perform well for its price point, with strong color accuracy, gamut coverage, and sustained brightness.

Apple has become a regular honoree at the Society for Information Display's awards, most recently winning Displays of the Year awards for the Apple Watch Series 4 last year and the iPad Pro and iPhone X two years ago.

Related Forum: Mac Accessories

Top Rated Comments

eflx Avatar
37 months ago

I still don't understand it - Apple drove their high-end pro users off the platform for 6 years who bought non-Apple software and changed all their workflows for their new eco systems -- just so they could continue to do their jobs and stay competitive. They aren't getting many of these people back anytime soon. I still don't understand how many of these screens and the new Mac Pros Apple expects to sell after screwing their users for so long. A high-end tower prosumer setup would have made more sense than the most expensive workstation they could conceive of.... Its welcome that they finally took "pro" seriously, but I fear its too little, too late, and lackluster sales is going to be used as evidence as to why they don't need the lineup.
People seriously need to stop complaining when Apple tries to create a product that people want; even if they couldn't deliver to "your" standards previously. These companies don't have to release anything, and could go on a just deliver iPhones if it makes them money.

At the end of the day, we all do our work because we need to make money. Apple should be encouraged to put out more equipment at this level, and every time they release a proper crack at a pro system they should be promoted and applauded. Unless of course, you want to use a Windows machine instead ... but if you like and enjoy Apple stuff, maybe knock off the childishness like this post.

I'm happy Apple won this. Apple is definitely one of the most criticized tech companies; when the reality is, at least they TRY to make higher end gear for the type of consumer who appreciates attention to detail, good looking design, and a better operating system and ecosystem than what we have in Linux and Windows which are both pitiful by comparison.

Come on ...
Score: 35 Votes (Like | Disagree)
dguisinger Avatar
37 months ago
I still don't understand it - Apple drove their high-end pro users off the platform for 6 years who bought non-Apple software and changed all their workflows for their new eco systems -- just so they could continue to do their jobs and stay competitive. They aren't getting many of these people back anytime soon. I still don't understand how many of these screens and the new Mac Pros Apple expects to sell after screwing their users for so long. A high-end tower prosumer setup would have made more sense than the most expensive workstation they could conceive of.... Its welcome that they finally took "pro" seriously, but I fear its too little, too late, and lackluster sales is going to be used as evidence as to why they don't need the lineup.
Score: 25 Votes (Like | Disagree)
Agent OrangeZ Avatar
37 months ago

Even if side viewing is not fully accurate ('//www.youtube.com/watch?v=uKrzHtWYQpg') on a $5.000 display? Okay.
You are looking at it wrong...
Score: 23 Votes (Like | Disagree)
locovaca Avatar
37 months ago
Ok, that’s small beans. I’m just waiting to see if it wins the “Display Stand of the Year” award too.
Score: 22 Votes (Like | Disagree)
Smearbrick Avatar
37 months ago

People seriously need to stop complaining when Apple tries to create a product that people want; even if they couldn't deliver to "your" standards previously. These companies don't have to release anything, and could go on a just deliver iPhones if it makes them money.

At the end of the day, we all do our work because we need to make money. Apple should be encouraged to put out more equipment at this level, and every time they release a proper crack at a pro system they should be promoted and applauded. Unless of course, you want to use a Windows machine instead ... but if you like and enjoy Apple stuff, maybe knock off the childishness like this post.

I'm happy Apple won this. Apple is definitely one of the most criticized tech companies; when the reality is, at least they TRY to make higher end gear for the type of consumer who appreciates attention to detail, good looking design, and a better operating system and ecosystem than what we have in Linux and Windows which are both pitiful by comparison.

Come on ...
No, they don’t have to stop complaining. People can do what they want. Apple treated their pro consumers like second class citizens, putting form over function, all while ignoring the deafening cry from the public for a return to upgradability, and more pro-oriented features. When they finally decide to throw the public a bone, some of the results fall short, plain and simple. If anyone needs to stop, it’s Apple apologists who defend every decision as if it from the mouth of God.
Guess what? People can have a different opinion - it’s ok.
Score: 19 Votes (Like | Disagree)
justperry Avatar
37 months ago

I still don't understand it - Apple drove their high-end pro users off the platform for 6 years who bought non-Apple software and changed all their workflows for their new eco systems -- just so they could continue to do their jobs and stay competitive. They aren't getting many of these people back anytime soon. I still don't understand how many of these screens and the new Mac Pros Apple expects to sell after screwing their users for so long. A high-end tower prosumer setup would have made more sense than the most expensive workstation they could conceive of.... Its welcome that they finally took "pro" seriously, but I fear its too little, too late, and lackluster sales is going to be used as evidence as to why they don't need the lineup.
This MacPro was/is overkill for most professionals, now most professionals are stuck with the iMac Pro, not a bad machine but it's an all in one which most professionals don't want.
Was it so hard to go back to the old cheesegrater, it itself was a beautiful machine, and affordable by most professionals.
Don't get me wrong,the new MacPro and especially the XDR are gorgeous, just out of reach for most professionals.
Score: 12 Votes (Like | Disagree)

Popular Stories

iOS 16

iOS 16.4 Now Available for Your iPhone With These 8 New Features

Friday March 31, 2023 8:55 am PDT by
Following six weeks of beta testing, iOS 16.4 was released to the public this week. The software update includes a handful of new features and changes for the iPhone 8 and newer. To install an iOS update, open the Settings app on the iPhone, tap General → Software Update, and follow the on-screen instructions. Below, we have recapped eight new features and changes added with iOS 16.4,...
CarPlay Phone Call

General Motors to Phase Out Apple CarPlay Starting This Year in EV Transition

Friday March 31, 2023 8:43 am PDT by
General Motors (GM) will phase out Apple CarPlay and Android Auto in its vehicles starting this year, shifting to a built-in infotainment system co-developed with Google (via Reuters). GM owns Buick, Cadillac, Chevrolet, and GMC in the United States. It will stop offering Apple CarPlay and Android Auto starting with the 2024 Chevrolet Blazer, which goes on sale this summer. The company plans ...
iOS 17 on Phone Feature

Three New iOS Features Coming to Your iPhone Following Apple Music Classical

Thursday March 30, 2023 7:13 am PDT by
With the Apple Music Classical app and an Apple Pay Later early access program now available, the list of previously-announced iOS features that have yet to launch is beginning to shrink. However, there are still a few features we are waiting for. Below, we have recapped three more iOS features that are expected to launch in 2023, including an Apple Card savings account for Daily Cash,...
wwdc 2023

Three Products We Might See at WWDC 2023

Friday March 31, 2023 3:37 pm PDT by
Apple this week announced the official dates for the 34th annual Worldwide Developers Conference, with the annual WWDC keynote event set to take place on Monday, June 5. The keynote is where Apple unveils new versions of iOS, macOS, watchOS, and tvOS, and sometimes, we get hardware announcements. Rumors this year suggest there are at least three new devices that are set to be unveiled in the ...
iPhone 15 Pro Multi Purpose button Mute Switch Feature Green 2

iPhone 15 Pro Solid-State Button Sensitivity Can Be Customized to Cater for Cases and Gloves

Thursday March 30, 2023 11:36 pm PDT by
iPhone 15 Pro and iPhone 15 Pro Max users will be able to customize the sensitivity of the solid-state buttons on their device, thanks to a new sensitivity toggle in Settings. That's according to details provided by a hitherto reliable source that shared additional details on the MacRumors forums. Earlier this week, the same anonymous tipster revealed that the iPhone 15 Pro models will use...
apple mixed reality headset concept by david lewis and marcus kane

Kuo: Apple Mixed-Reality Headset May Not Appear at WWDC as Mass Production Pushed Back Yet Again

Thursday March 30, 2023 4:50 am PDT by
Apple has again pushed back mass production of its mixed-reality headset and the device may not appear at this year's Worldwide Developers Conference (WWDC), Apple analyst Ming-Chi Kuo today said. Apple headset concept by David Lewis and Marcus Kane In a tweet, Kuo explained that Apple "isn't very optimistic" about whether the headset will be able to create an "iPhone moment." As a result,...
iPhone 15 Pro Periscope Mock Feature

Periscope Camera Lens Exclusive to iPhone 15 Pro Max Will Be Supplied by Largan

Thursday March 30, 2023 1:18 am PDT by
The periscope camera lens that will be exclusive to the iPhone 15 Pro Max will be solely supplied by Largan, according to the 相機鏡頭中獲利-apple-camera-lens-suppliers-face-two-risks-high-53db8da990b2">latest no by Apple industry analyst Ming-Chi Kuo. Rumors about the iPhone getting a periscope lens have been circulating since early 2020, when Kuo first mentioned the possibility. The analyst...