Apple Goes on Cloud Computing Hiring Spree

Apple has hired multiple well-known software engineers with cloud computing expertise in recent months, according to a report from tech site Protocol.

icloudfiles
The range of employees Apple has hired has created "a stir" in the "tight-knit cloud community," and is a sign that Apple is perhaps planning to build serious cloud infrastructure to compete with Amazon, Microsoft, and Google.

Employees have expertise in containers and Kubernetes. Michael Crosby, for example, known as one of the engineers of containers as they exist today, joined Apple in 2020. Arun Gupta, who worked at Amazon Web Services, joined Apple in February and is leading Apple's open source efforts. Another former AWS employee who worked on managed container services, Maksym Pavlenko, has also transitioned to Apple. Francesc Campoy, an ex-Google employee, is now at Apple working on Kubernetes, an open source container orchestration platform that allows for managing containerized applications across hosts.

Apple has also listed multiple job postings that suggest it is working on new tools for its internal software development teams.

Apple already has a huge cloud-based platform that encompasses iCloud, the App Store, Apple TV+, Apple Music, and more, but it is not up to par with the cloud technology used by companies like Amazon, Microsoft, Google, Facebook, and Netflix.

Apple in 2018 announced plans to invest $10 billion in data center construction, and in 2019, joined the Cloud Native Computing Foundation that hosts Kubernetes and containers.

Tag: iCloud

Top Rated Comments

Blackstick Avatar
19 months ago
Cheaper to poach the employees than pay the AWS/GCP bills.
Score: 14 Votes (Like | Disagree)
ipponrg Avatar
19 months ago

The range of employees Apple has hired has created "a stir" in the "tight-knit cloud community," and is a sign that Apple is perhaps planning to build serious cloud infrastructure to compete with Amazon, Microsoft, and Google.
I would be pleasantly surprised if Apple is going to try to compete with AWS, GCP, and Azure. Their cloud solutions for anything outside of Apple have been nothing short of mediocrity so far.
Score: 13 Votes (Like | Disagree)
Attirex Avatar
19 months ago
MobileMe 2.0!
Score: 11 Votes (Like | Disagree)
rpat701 Avatar
19 months ago
Good. iCould could use some love. It's terrible and annoying.
Score: 11 Votes (Like | Disagree)
trusso Avatar
19 months ago
From what I've read, Apple's backend infrastructure could definitely use some work. Especially iCloud, which has been duct-taped together from parts of AppleID, MobileMe, .Mac and iTools over the past 20 years. Kind of like Microsoft Windows, Apple's cloud services have become a cobbled-together hodgepodge that generally works on the surface... but underneath it's a band-aid job. Like the water tables underneath New York and San Francisco, it's...

Okay, enough with the analogies. The infrastructure needs work (and ideally, a lot of rework) for both Apple's sake and its customers.
Score: 8 Votes (Like | Disagree)
mariusignorello Avatar
19 months ago

Ahm, ok. So Apple has absolutely no vision where they want to go or what they want to do with "the cloud", so they hire a bunch of people that have worked on different projects that had something to do with technologies that either work in "the cloud" or that are sometimes used to create "a cloud".

"The cloud" can be an unbelievable amount of completely different things. For most people, it's just "someone else's computer". This is what AWS is at its core.

Then there are all those streaming and file sharing services and applications running as subscription services somewhere else.

Azure can also do what AWS offers, and it hosts a bunch of application services as well. But on top of that, Microsoft is migrating a lot of compute (and AI) tasks away from the client side into Azure -- and those services can also be "consumed" by software developers that write software using Microsoft development tools. That kind of "cloud" is an entirely different beast - and this is where it gets really interesting and where everybody else is playing catch-up with Microsoft. The vision is to turn Azure into "the computer of the world", and their entire product strategy has been evolving around this vision for years already.

So... What's Apple trying to achieve here? Is there a vision involved or are they just panicking because that's another party they've missed?
Nobody knows the reason for the hires. There’s a justification inside Apple though.
Score: 8 Votes (Like | Disagree)

Related Stories

studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
gradiente iphone white

Brazilian Electronics Company Revives Long-Running iPhone Trademark Dispute

Tuesday May 19, 2020 1:06 pm PDT by
Apple has been involved in a long-running iPhone trademark dispute in Brazil, which was revived today by IGB Electronica, a Brazilian consumer electronics company that originally registered the "iPhone" name in 2000. IGB Electronica fought a multi-year battle with Apple in an attempt to get exclusive rights to the "iPhone" trademark, but ultimately lost, and now the case has been brought to...
YouTube Picture in Picture Feature

YouTube Premium Subscribers Can Now Use iOS Picture-in-Picture: Here's How

Wednesday August 25, 2021 3:55 am PDT by
Google has rolled out picture-in-picture support as an "experimental" feature for YouTube premium subscribers, allowing them to watch video in a small window when the app is closed. If you're a premium YouTube subscriber looking to try out picture-in-picture, follow these steps: Launch a web browser and sign into your YouTube account at YouTube.com. Navigate to www.youtube.com/new. Scroll...
apple privacy

Apple Publishes FAQ to Address Concerns About CSAM Detection and Messages Scanning

Monday August 9, 2021 1:50 am PDT by
Apple has published a FAQ titled "Expanded Protections for Children" which aims to allay users' privacy concerns about the new CSAM detection in iCloud Photos and communication safety for Messages features that the company announced last week. "Since we announced these features, many stakeholders including privacy organizations and child safety organizations have expressed their support of...
apple screen time screen icons

Persistent Kids Finding Loopholes in Apple's Screen Time Limits

Tuesday October 15, 2019 9:44 am PDT by
Apple is currently engaged in a cat-and-mouse game with persistent kids looking to circumvent Screen Time restrictions, but the company has been receiving some criticism for not moving quickly enough to lock down some of the loopholes, reports The Washington Post. A few of the loopholes and ways for parents to shut them down are documented on the site Protect Young Eyes, while these and...
2012macpro

Apple Outlines Metal-Capable Cards Compatible With macOS Mojave on 2010 and 2012 Mac Pro Models

Monday September 24, 2018 3:26 pm PDT by
Apple's new macOS Mojave update is not compatible with mid-2010 and mid-2012 Mac Pros with stock GPUs, but it is supported on 2010 and 2012 Mac Pro models that have been upgraded with graphics cards that support Metal. Apple today shared a new support document that provides a list of graphics cards that are Metal-capable, which will be useful for 2010 and 2012 Mac Pro owners who want to...
bluetti eb70 main

MacRumors Giveaway: Win a Bluetti EB70 Portable Power Station and 200W Solar Panel

Friday September 3, 2021 11:13 am PDT by
For this week's giveaway, we've teamed up with MAXOAK to offer MacRumors readers a chance to win a Bluetti portable power station and an accompanying solar panel. Bluetti makes a range of portable power station options that are useful for camping, emergencies, power outages, off-grid living, and similar situations. The Bluetti EB70 is a solid middle of the road option that offers 716Wh and...
anker lightning cable mfi

Unwrap a New Apple Device? Stock Up on Extra Certified Lightning Cables for as Little as $6

Monday December 25, 2017 5:45 am PST by
If you unwrapped an Apple product today it likely came with one of the company's first-party Lightning cables, but having an extra on hand is always a good idea, so you can place it in other rooms in your house, in your car, or in a bag when you travel. For that reason, now's a good time to shop for third-party Lightning cables that are cheaper than Apple's own accessory, but still Made For...
ipad pro 10 5

Apple Discontinues 10.5-Inch iPad Pro Following Launch of Lower-Priced 10.5-Inch iPad Air

Monday March 18, 2019 6:09 am PDT by
Apple has stopped selling the second-generation 10.5-inch iPad Pro, originally released in June 2017, after launching a new 10.5-inch iPad Air today. The 10.5-inch iPad Pro had remained available from $649 following the release of 11-inch and 12.9-inch iPad Pro models in October 2018, but it has been replaced by the 10.5-inch iPad Air with a cheaper starting price of $499. The new iPad...