Apple's Greg Joswiak on AirPods Growth: 'It Was Almost Like Wildfire'

Apple's AirPods have been doing better than the company could have ever imagined, Apple's Vice President of Product Marketing Greg Joswiak said in a new report by Wired. Joswiak notes how the growth of AirPods "was almost like wildfire."

airpods family
Joswiak touched upon Apple's vision for a wireless future. Apple crossed a pivotal point in its push towards a wireless future with the controversial decision to remove the headphone jack from its iPhone lineup beginning in 2016 with the launch of the iPhone 7 and iPhone 7 Plus.

We had this incredible wireless product, the iPhone. And yet, what began to feel odd is when you saw somebody using wired headphones. Right then you thought, why would you attach the wire?

Joswiak also shared some of the development stages of the AirPods lineup.

We had done work with Stanford to 3D-scan hundreds of different ears and ear styles and shapes in order to make a design that would work as a one-size solution across a broad set of the population. With AirPods Pro, we took that research further – studied more ears, more ear types. And that enabled us to develop a design that, along with the three different tip sizes, works across an overwhelming percentage of the worldwide population.

Apple recently reported its financial results for the second fiscal quarter of 2020, and Apple CEO Tim Cook proudly announced that a quarterly record for wearables had been set. In the first fiscal quarter of 2020, Cook had also announced that Apple's wearables category had set a new all-time revenue record. In addition, it was mentioned that Apple's wearables business is now the size of a Fortune 150 company.

Apple's first generation AirPods were first launched alongside the iPhone 7 and iPhone 7 Plus in 2016. Since then, Apple's second-generation AirPods launched in March 2019, while the AirPods Pro were released at the end of October.

Related Roundups: AirPods 4, AirPods Pro
Related Forum: AirPods

Popular Stories

apple tv 4k new orange

New Apple TV Expected Later This Year With These New Features

Saturday July 12, 2025 3:09 pm PDT by
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Rumors Faster Wi-Fi Support The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 16 New Features

Friday July 11, 2025 12:40 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3: What to Expect

Sunday July 13, 2025 10:30 am PDT by
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable 5G support, up from LTE on the Apple Watch Ultra 2 Likely a wide-angle OLED display that ...
iphone 16 pro pro max

iPhone 17 Pro Models With BOE Displays Will Be Sold in China Only

Thursday July 10, 2025 11:59 pm PDT by
iPhone 17 Pro and iPhone 17 Pro Max models with displays made by BOE will be sold exclusively in China, according to a new report. Last week, it emerged that Chinese display manufacturer BOE was aggressively ramping up its OLED production capacity for future iPhone models as part of a plan to recapture a major role in Apple's supply chain. Now, tech news aggregator Jukan Choi reports...
top stories 2025 07 12

Top Stories: iPhone 17 Pro Rumors, iOS 26 Beta 3, and More

Saturday July 12, 2025 6:00 am PDT by
The iOS 26 public beta release is quickly approaching, while developers have recently gotten their hands on a third round of betas that has seen Apple continue to tweak features, design, and functionality. We're also continuing to hear rumors about the iPhone 17 lineup that is now just about right around the corner, while Apple's latest big-budget film appears to be taking off, so read on...

Top Rated Comments

john123 Avatar
68 months ago

I don’t get why they are so special compared to other headphones and earphones out there. Can someone enlighten me?


Attachment Image
Score: 49 Votes (Like | Disagree)
john123 Avatar
68 months ago
Imagine that! You strip people of their ability to use one type of product and instead force them to use another type of product.

Then you introduce a version of that second product priced at $139 and up. You market it aggressively to people who already own at least one of your products, knowing full well that many of them care a lot about the brand and its cachet. It's a good product, but with gross margins around 60%, it's absurdly profitable.

And that new product does well! I say again – imagine that!

Full disclosure: I own a pair of AirPods Pro myself.
Score: 19 Votes (Like | Disagree)
BF1M Avatar
68 months ago

"Why would you attach a wire?"

Because it sounds better, and choices are a good thing unless you're the company trying to force everyone down one specific path.
...you can still use wired with your iPhone. Nobody is forcing anyone down a path. Gentle pushing maybe...
Score: 17 Votes (Like | Disagree)
dannyyankou Avatar
68 months ago
Apple once again, made a controversial move that proved being right in the long run.
Score: 15 Votes (Like | Disagree)
Herrpod Avatar
68 months ago
"Why would you attach a wire?"

Because it sounds better, and choices are a good thing unless you're the company trying to force everyone down one specific path.
Score: 14 Votes (Like | Disagree)
Moakesy Avatar
68 months ago
Apple wearables the size of a Fortune 150 company...

Wow.....!
Score: 12 Votes (Like | Disagree)