Downloads of iPad apps surged in the first quarter of this year, driven by an increase in use and adoption of the device amid widespread stay-at-home orders.
First-time downloads of iPad-specific apps surpassed 1.1 billion worldwide in Q1 2020, according to data compiled by Sensor Tower. It marks the first year-on-year growth since the fourth quarter of 2013 and a 40 percent increase from Q1 2019.
Based on the data, the vast majority of app installs in the first quarter were in the Games and Entertainment category, followed by education apps, which reached a record 105 million worldwide.
The previous best quarter for Education apps was Q1 2013 when they reached 91 million, indicating the impact of at-home schooling during the health crisis.
In addition, quarterly global consumer spending in iPad apps reportedly saw the largest year-on-year increase since Q4 2014 at 16 percent and crossed the $2 billion threshold for the first quarter ever. About 76 percent of that money, approximately $1.6 billion, was spent on games.
As for iPhone, app installs grew 24 percent year on year last quarter, compared to 40 percent growth on iPad, partly owing to the iPad's increased suitability as a laptop stand-in at home, particularly for younger students, notes Sensor Tower.
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
Thursday November 20, 2025 10:50 am PST by Joe Rossignol
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In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date.
Keep reading...
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On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models.
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We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When...
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American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports.
CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...
Maybe now Apple will actually take iPadOS seriously and not treat it as a blown up iOS like they have for many years
Incredible power, incredibly limiting software, that’s always been the story
I think the people using the iPad during this time choose it precisely because it suffices as a PC replacement without the complexities of a desktop operating system. It’s affordable, lets them access the web and run basic apps, and that’s really all they need from it. I doubt these people are connecting Bluetooth mice and keyboards to them and turning them into makeshift laptops.
For them, simplicity may be the key selling point of the iPad, not complexity.
