iPad App Downloads and Spending Reached Record Levels in Q1 2020

Downloads of iPad apps surged in the first quarter of this year, driven by an increase in use and adoption of the device amid widespread stay-at-home orders.

ipadairapps
First-time downloads of iPad-specific apps surpassed 1.1 billion worldwide in Q1 2020, according to data compiled by Sensor Tower. It marks the first year-on-year growth since the fourth quarter of 2013 and a 40 percent increase from Q1 2019.

Based on the data, the vast majority of app installs in the first quarter were in the Games and Entertainment category, followed by education apps, which reached a record 105 million worldwide.

The previous best quarter for Education apps was Q1 2013 when they reached 91 million, indicating the impact of at-home schooling during the health crisis.

ipad covid 19 impact ipad downloads sensor tower q1 2020
In addition, quarterly global consumer spending in ‌iPad‌ apps reportedly saw the largest year-on-year increase since Q4 2014 at 16 percent and crossed the $2 billion threshold for the first quarter ever. About 76 percent of that money, approximately $1.6 billion, was spent on games.

As for iPhone, app installs grew 24 percent year on year last quarter, compared to 40 percent growth on ‌iPad‌, partly owing to the ‌iPad‌'s increased suitability as a laptop stand-in at home, particularly for younger students, notes Sensor Tower.

Popular Stories

Apple Announces Special Event in New York Feature

Apple Announces Special Event in New York, London, and Shanghai on March 4

Monday February 16, 2026 6:05 am PST by
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET. Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
iphone 16 apple intelligence

Apple Aiming to Release 'Breakthrough' New iPhone Accessory

Wednesday February 18, 2026 12:43 pm PST by
Apple is looking for a "breakthrough" with its push into wearable AI devices, including an "AirTag-sized pendant," according to Bloomberg's Mark Gurman. In a report this week, he said the pendant is reminiscent of the failed Humane AI Pin, but it would be an iPhone accessory rather than a standalone product. The pendant would feature an "always-on" camera and a microphone for Siri voice...
CarPlay Liquid Glass Dark

iOS 26.4's New CarPlay Video Feature Shown in Action

Wednesday February 18, 2026 9:29 am PST by
Back at WWDC 2025, Apple revealed that it was planning to allow CarPlay users to watch video via AirPlay in their vehicles while they are not driving, and the first beta of iOS 26.4 suggests the feature may be nearing availability. There are several new references to CarPlay video streaming functionality within the iOS 26.4 beta's source code. The feature is not yet visible to users, but...
iphone 17 pro green

iPhone 17 Pro Max Curiously Becomes Most Traded-In Smartphone

Wednesday February 18, 2026 9:13 am PST by
New trade-in data indicates that Apple's iPhone 17 Pro Max has rapidly become the single most traded-in smartphone. According to a new report from SellCell, Apple's latest flagship iPhone has quickly risen to the top of the independent trade-in market, accounting for 11.5% of all devices appearing in the top-20 trade-in rankings just months after release. The analysis is based on SellCell...
Apple Announces Special Event in New York Feature 1

Apple Event on March 4: Here's What to Expect

Tuesday February 17, 2026 8:08 am PST by
Apple on Monday invited selected journalists and content creators to a "special Apple Experience" on Wednesday, March 4 in New York, London, and Shanghai. At an Apple Experience, attendees are typically given the opportunity to try out Apple's latest hardware or software. Following the launch of Apple Creator Studio last month, for example, some content creators attended an Apple Experience...

Top Rated Comments

bobob Avatar
76 months ago

I know the iPad never took off like Apple hoped...
It's truly tragic that Apple has only sold half a billion iPads so far, they'd been hoping that it'd be in the trillions by now.
Score: 9 Votes (Like | Disagree)
Patriks7 Avatar
76 months ago

Maybe now Apple will actually take iPadOS seriously and not treat it as a blown up iOS like they have for many years

Incredible power, incredibly limiting software, that’s always been the story
Maybe now? I'm pretty sure they have slowly been doing that since rebranding it as iPadOS, as proven by the Magic Keyboard and trackpad support.
Score: 7 Votes (Like | Disagree)
djcerla Avatar
76 months ago

IPadOS it’s just a rebranding of iOS, it’s literally the same thing. They didn’t actually do anything with it
Yeah because I’m using the trackpad a lot these days with my iPhone.
Score: 6 Votes (Like | Disagree)
Abazigal Avatar
76 months ago
Maybe now Apple will actually take iPadOS seriously and not treat it as a blown up iOS like they have for many years

Incredible power, incredibly limiting software, that’s always been the story
I think the people using the iPad during this time choose it precisely because it suffices as a PC replacement without the complexities of a desktop operating system. It’s affordable, lets them access the web and run basic apps, and that’s really all they need from it. I doubt these people are connecting Bluetooth mice and keyboards to them and turning them into makeshift laptops.

For them, simplicity may be the key selling point of the iPad, not complexity.
Score: 6 Votes (Like | Disagree)
djcerla Avatar
76 months ago
iPad is THE lockdown device.

My mother (80) asked me to buy her an iPad. She was not even using SMS.
Score: 5 Votes (Like | Disagree)
maflynn Avatar
76 months ago

that iPadOS was just an iOS re-branding
Yes, they took iOS and called it iPadOS, and the very next step was making iPad specific changes, so its no longer identical to iOS.

You stated:

it’s literally the same thing
I refuted that.
Score: 4 Votes (Like | Disagree)