Apple Launches New 'Today at Apple (at Home)' Initiative

Friday April 10, 2020 10:01 am PDT by Juli Clover

Apple today launched a new "Today at Apple (at Home)" program that replaces the popular "Today at Apple" sessions that are hosted in its retail stores.

todayatappleathome
The new Today at Apple (at Home) website features creative projects created by Creative Pros from Apple Store locations all over the world, with all of the tutorials able to be completed at home. Sessions, which are presented as short videos, include drawing playful portraits with iPad, capturing striking photography with iPhone, and shooting photos with personality with ‌iPhone‌, and Apple will likely add additional fun projects in the future.

Apple will likely be providing these creative videos for people until it is able to begin reopening its Apple retail locations around the world. All Apple stores outside of China have been closed since March 14, and there is no word yet on when stores will be able to open again.

Apple yesterday also introduced a series of new activities designed for children and families, all of which can be done using an ‌iPad‌, and it has provided remote learning tutorials for parents and teachers to allow them to better adjust to remote teaching techniques.

Tags: Apple retail, Today at Apple

Top Rated Comments

thatguykal

15 months ago

So tired of apple echoing mainstream media talking points. They should make compelling electronics and stay out of the virtue signaling industry

Don't know how adapting one of your retail strategies for the current climate/environment is virtue signaling, but okay...

Score: 8 Votes (Like | Disagree)

russell_314

15 months ago

So tired of apple echoing mainstream media talking points. They should make compelling electronics and stay out of the virtue signaling industry

I'm just curious how is this "echoing mainstream media talking points". Isn't it just showing you how to do stuff with your Apple products just like the in store classes before? With COVID-19 we don't have stores open so this seems like a temporary replacement. I went to one of the in store classes and he was teaching people how to use a drawing program. He seemed extremely knowledgeable on the topic and didn't get into politics at all.

Score: 2 Votes (Like | Disagree)

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