Tile Claims Apple's Anticompetitive Behavior Has 'Gotten Worse, Not Better'

Apple's anticompetitive behaviors have gotten worse over the course of the last few months rather than better, Tile claimed in a congressional panel today, reports Reuters.

tilepro
Executives from Tile, PopSockets, Sonos, and Basecamp in January testified in front of a congressional hearing in an ongoing antitrust inquiry launched by the U.S. government against tech companies like Amazon, Apple, and Google.

Tile at the time complained about Location Services changes implemented in iOS 13 that encouraged customers not to use always-on location tracking by requiring them to set a toggle in "deep, hard-to-find smartphone settings."

To resolve the dispute, Apple said that it was working on an option that would allow third-party developers to enable "Always Allow" tracking features right when an app is installed, but Tile today said that it is not satisfied with Apple's actions since the original congressional meeting.

"Despite Apple's multiple promises to reinstate 'Always Allow' background permissions option for third party apps' geolocation services, Apple has not yet done so," Tile said. Always-on location access is crucial for the Tile app's ability to locate nearby Tile hardware.

Tile also said that it appears Apple is working on a hardware product that will be added to the Find My app, referencing AirTags rumors. There is evidence that Apple is developing small, Bluetooth-enabled tracking tags that will be able to be attached to wallets, keys, and other items to allow them to be located in the ‌Find My‌ app.

AirTags will directly compete with Tile's Bluetooth tracking tags, which serve a similar function, but will have an edge because they'll be integrated right into the ‌Find My‌ app used by every iPhone, iPad, and Mac owner.

Apple opted not to comment on what Tile had to say, but pointed Reuters to its previous statement made in January.

Apple builds its hardware, software, and system level apps to protect user privacy and provide the best products and ecosystem in the world. Apple has not built a business model around knowing a customer's location or the location of their device.

When setting up a new device users can choose to turn on Location Services to help find a lost or misplaced device with ‌‌Find My‌‌ ‌‌iPhone‌‌, an app that users have come to rely on since 2010. Customers have control over their location data, including the location of their device. If a user doesn't want to enable these features, there's a clear, easy to understand setting where they can choose exactly which location services they want enabled or disabled.

In regard to third-party apps, we created the App Store with two goals in mind: that it be a safe and trusted place for customers to discover and download apps, and a great business opportunity for developers. We continually work with developers and take their feedback on how to help protect user privacy while also providing the tools developers need to make the best app experiences.

We're currently working with developers interested in enabling the "Always Allow" functionality to enable that feature at the time of setup in a future software update.

Apple, along with other tech companies, continues to be under investigation by the U.S. Justice Department, the Federal Trade Commission, and attorneys general from dozens of states.

Top Rated Comments

az431 Avatar
9 months ago
What else would they say?


Buying out Dark Sky and killing the Android version and eventually the API is another example.

I wouldn't even mind so much if they at least kept non-Apple platforms around.

Give it a rest. There are a hundred other weather apps and APIs on the planet. 99.9% of the planet never heard of Dark Sky until Apple bought it.
Score: 49 Votes (Like | Disagree)
dannyyankou Avatar
9 months ago
Alternate headline: Company complains that competition and a free market will lead to them losing business
Score: 42 Votes (Like | Disagree)
jcshas Avatar
9 months ago
I get the feeling this won’t end well for Tile.
Score: 31 Votes (Like | Disagree)
mukiex Avatar
9 months ago
I love my Apple hardware, but I honestly hope they lose the ever-loving **** out of this case. They've left too much of a ****ing graveyard of companies by basically stealing their ideas outright and then effectively locking them out of the market they built via either pricing or kneecaping their featureset.

We really need a legitimate option for fully-third-party software. This arrangement where Apple markets their iOS devices like computers but then manages their software ecosystem like video game consoles isn't a great arrangement for anyone involved but Apple.
Score: 31 Votes (Like | Disagree)
unibility Avatar
9 months ago
Tile if you truly feel this way then produce better products. Remember competition drives innovation.
Score: 19 Votes (Like | Disagree)
MacLawyer Avatar
9 months ago


I love my Apple hardware, but I honestly hope they lose the ever-loving **** out of this case. They've left too much of a ****ing graveyard of companies by basically stealing their ideas outright and then effectively locking them out of the market they built via either pricing or kneecaping their featureset.

We really need a legitimate option for fully-third-party software. This arrangement where Apple markets their iOS devices like computers but then manages their software ecosystem like video game consoles isn't a great arrangement for anyone involved but Apple.

I disagree, at least as far as competing with Tile. I'm a (was) a Tile user and it absolutely sucks.
Score: 16 Votes (Like | Disagree)

Top Stories

Apple Watc black friday 20 sale feature

Apple Black Friday 2020: Best Apple Watch Deals [Updated]

Wednesday November 25, 2020 4:01 pm PST by
Black Friday sales have begun on a variety of products, including the Apple Watch. There are quite a few deals across the Apple Watch lineup this year, including one of the lowest price we've ever seen the Apple Watch Series 3. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the...
AirPods Pro black friday 20 sale feature 2

Black Friday 2020: AirPods Pro Reach Lowest Price Ever [Updated]

Wednesday November 25, 2020 3:22 pm PST by
Black Friday has kicked off this week, and one of the first major sales for the AirPods Pro is available right now on Walmart. You can find this deal below, along with a few other solid discounts on the regular AirPods. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site...
windows 10

Developer Successfully Virtualizes Windows for Arm on M1 Mac

Friday November 27, 2020 7:16 am PST by
Developer Alexander Graf has successfully virtualized the Arm version of Windows on an M1 Mac, proving that the M1 chip is capable of running Microsoft's operating system (via The 8-Bit). Currently, Macs with the M1 chip do not support Windows and there is no Boot Camp feature as there is on Intel Macs, but support for Windows is a feature that many users would like to see. Using the...
General black friday 20 sale feature

Thanksgiving Day Deals Still Available on AirPods, M1 Macs, Apple Watch Series 6, iPads

Thursday November 26, 2020 10:21 am PST by
Black Friday deals seem to start earlier and earlier every year, so there were already a wide variety of discounts available for Apple products on Thanksgiving Day. Many of the deals remain available even after Thanksgiving, but act fast, as inventory quickly fluctuates. Thanksgiving Day Deals on Apple Products — Still Available:AirPods with a wireless charging case remain available for...
iPhone black friday 20 sale feature

Apple Black Friday 2020: Best iPhone Deals

Friday November 27, 2020 12:56 pm PST by
Black Friday is halfway done, but there are still a few deals to shop for on iPhones at carriers like AT&T, Verizon, and T-Mobile/Sprint. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. AT&T Starting with AT&T, you'll find up to $700 off any iPhone 12 when...
13 16 inch macbook pro air trio

Reliable Leaker Suggests Redesigned MacBooks in 2021 Will Include Both Apple Silicon and Intel Models

Wednesday November 25, 2020 9:15 am PST by
Reliable leaker known as "L0vetodream" has today suggested on Twitter that redesigned MacBooks coming in the second half of 2021 will include models with both Apple Silicon chips and Intel processors. The brief Tweet came in response to a MacRumors article from earlier today, which outlined a report from Ming-Chi Kuo claiming that Apple plans to release redesigned MacBook models with Apple ...
iphone trade in store

UK Environmental Committee Says Apple Contributing to 'Throwaway Culture' of 'Short-Lived Products'

Thursday November 26, 2020 7:07 am PST by
Technology companies like Apple are contributing to e-waste by making their products difficult to repair, and charging expensive repair fees, according to a lengthy report published today by the UK Parliament's Environmental Audit Committee. "We were told that Apple glues and solders parts together on their laptops, which makes repairing them very difficult," the Committee wrote in a summary ...
m1 chip macbook air pro

Kuo: Redesigned MacBooks With Apple Silicon to Launch in Second Half of 2021

Tuesday November 24, 2020 7:53 pm PST by
Apple plans to release additional MacBook models with Apple Silicon in the second half of 2021, according to analyst Ming-Chi Kuo, as part of the company's two-year transition away from Intel processors across its Mac lineup. In a research note today, obtained by MacRumors, Kuo said that these MacBook models will feature a new design. Kuo did not specify which models these will be, but he...
mac mini macbook pro macbook air

Apple M1 Hands-On Comparison: MacBook Air vs. MacBook Pro vs. Mac Mini

Monday November 23, 2020 3:40 pm PST by
Apple's M1 Macs are out in the wild now, but ahead of the holidays, you might still be trying to figure out which one to pick up, either for yourself or as a gift for someone else. We've got all three of the new Macs available, so we thought we'd give MacRumors readers a hands-on overview of each machine in our latest YouTube video. Subscribe to the MacRumors YouTube channel for more videos. ...
iPad Pro 5G and Mini LED feature

Rumored 2021 High-End iPad Pro May Feature 5G With mmWave Support

Thursday November 26, 2020 2:14 am PST by
Apple's rumored high-end iPad Pro models to be released next year will be 5G-enabled with mmWave support, according to sources cited by industry publication DigiTimes. Multiple rumors have suggested Apple is planning to release a high-end 12.9-inch iPad Pro with a mini-LED display next year, with the possibility that there will be an 11-inch mini-LED model too, but details beyond that have...