Eight Apple Products and Services Make Fortune's List of Top 100 'Greatest Designs of Modern Times'

Fortune today published a list of the 100 "greatest designs of modern times," featuring products that have made people's lives simpler, better, and more stylish.


Apple's iPhone, which first came out in 2007 and has since been updated every year, made the number one spot on the list for the way that it has "transformed human communication" and impacted almost every aspect of our lives.

"An iPod, a phone, an Internet communicator" was how the late Steve Jobs announced the ‌iPhone‌ to the world in 2007. At the time it was an impressive claim. Now it seems like a massive understatement for a device that changed how we live. Analysts were initially skeptical that Apple could succeed selling a premium phone for $499 in a market in which most devices were subsidized or given away by carriers. But by relentlessly pushing the envelope of hardware and software design, adding a professional-grade camera, and creating an ecosystem of apps and services, Apple has sold more than 2 billion iPhones--and in the process has become the most valuable company in the world.

Another Apple product, the 1984 Macintosh, made the second spot on the list for defining the personal computer revolution.

Six other Apple products were also included on the list in various spots. The 2001 iPod came in 10th, the 2006 MacBook Pro took the 14th spot, the App Store was 22nd, iOS is in the 29th spot, the Apple Watch made the list at spot number 46, and Apple Pay was also included as the 64th product on the list.

For its list, Fortune teamed up with the IIT Institute of Design and polled educators, influencers, freelance designers, and corporate design teams on the designs they consider "truly great," using that information to compile a top 100 list.

The complete list, which also includes products and services like Google Search, the Sony Walkman, Uber, Netflix, Google Maps, the Tesla Model S, and more, can be found on Fortune's website.

Top Rated Comments

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8 months ago
I refused to use a Blackberry when everyone had a love affair with them, but when I saw the iPhone, I knew at that moment, that was the future versus the Blackberry with all its buttons.

Apple and Steve Jobs hit a home-run with the iPhone design ... it set the stage for ALL smartphones and tablets of today.
Score: 4 Votes (Like | Disagree)
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8 months ago
This list is accurate as the iPhone is number 1.
Score: 3 Votes (Like | Disagree)
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8 months ago
I would replace that MacBook Pro with MacBook Air.
Score: 2 Votes (Like | Disagree)
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8 months ago


This list is accurate as the iPhone is number 1.

hmm. I’d say the Macintosh should be number #1 and OS X should be #2 for Apple as both was needed before the iPhone could take place. Took Apple 3 yrs before a “professional grade camera” was added - iPhone4. (iPhone 3G/3GS having a VGA camera while others already had 3-5mp cameras with decent quality is NOT professional all pics where blurry as crap).

2006 MacBook Pro? I keep forgettingMBP existed before the 2008 unibody designs.
Score: 1 Votes (Like | Disagree)
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8 months ago
Great list. I would have chosen the 2008 unibody Macbook Pro over the 2006 model though. The single piece of aluminium body is still the benchmark in laptop design, and apart from minor tweaks, has held up to this day.
Score: 1 Votes (Like | Disagree)
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8 months ago
No iPad?!
Score: 1 Votes (Like | Disagree)

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