Apple recently listed a new Writer/Editor job for the Maps app, which appears to suggest that Apple is planning to build an App Store-like location recommendation feature for Maps.
As noted by The Verge, the job listing, which has since been removed, says that Apple is looking for a person to "help build and grow a brand-new content category for the Apple Maps team," with that person responsible for curating content that helps people explore their communities and find places to visit.
[Apple] is looking for someone to help build exciting and engaging editorial content to help Maps users explore their world. Whether that's locally, or when they're planning an amazing vacation.
Qualifications for the job include an "insatiable curiosity for discovering new places and a passion for telling the world in an engaging manner," "knowledge of food, travel, and shopping trends," and "strong editing skills to help craft engaging digital content."
In the App Store, Apple has a "Today" feature that highlights curated app-related content, and it's possible that in the future, Maps could offer something similar.
Such a role could also focus on making the Apple Maps app more independent of third-party services like Yelp and Wikipedia, which Apple uses to provide reviews and information about points of interest.
Google Maps, one of Apple's main competitors in the mapping space, has a Local Guides service in select cities that's designed to help people find places to visit in new locations, plus there are recommendations provided through a For You tab and a built-in option for polling friends for suggestions on places to go.
Wednesday October 15, 2025 6:07 am PDT by Joe Rossignol
Apple today updated the 14-inch MacBook Pro base model with its new M5 chip, which is also available in updated iPad Pro and Vision Pro models.
In addition, the base 14-inch MacBook Pro can now be configured with up to 4TB of storage on Apple's online store, whereas the previous model maxed out at 2TB. However, the maximum amount of unified RAM available for this model remains 32GB.
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Apple today announced the next-generation iPad Pro, featuring the custom-designed M5, C1X, and N1 chips.
The M5 chip has up to a 10-core CPU, with four performance cores and six efficiency cores. It features a next-generation GPU with Neural Accelerator in each core, allowing the new iPad Pro to deliver up to 3.5x the AI performance than the previous model, and a third-generation ray-tracing ...
Wednesday October 15, 2025 3:54 pm PDT by Juli Clover
We didn't get a second fall event this year, but Apple did unveil updated products with a series of press releases that went out today. The M5 chip made an appearance in new MacBook Pro, Vision Pro, and iPad Pro models.
Subscribe to the MacRumors YouTube channel for more videos.
We've rounded up our coverage and highlighted the main feature changes for each device below.
MacBook Pro
M5...
Apple plans to cut production of the iPhone Air amid underwhelming sales performance, Japan's Mizuho Securities believes (via The Elec).
The Japanese investment banking and securities firm claims that the iPhone 17 Pro and iPhone 17 Pro Max are seeing higher sales than their predecessors during the same period last year, while the standard iPhone 17 is a major success, performing...
Thursday October 16, 2025 9:13 am PDT by Joe Rossignol
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year.
The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
Wednesday October 15, 2025 6:14 am PDT by Joe Rossignol
Apple today updated the Vision Pro headset with its next-generation M5 chip for faster performance, and a more comfortable Dual Knit Band.
The M5 chip has a 10-core CPU, a 10-core GPU with Neural Accelerators, and a 16-core Neural Engine, and we have confirmed the Vision Pro still has 16GB of RAM.
With the M5 chip, the Vision Pro offers faster performance and longer battery life compared...
Thursday October 16, 2025 8:31 am PDT by Joe Rossignol
Apple on Wednesday updated the 14-inch MacBook Pro base model with an M5 chip, and there are two key storage-related upgrades beyond that chip bump.
First, Apple says the new 14-inch MacBook Pro offers up to 2× faster SSD performance than the equivalent previous-generation model, so read and write speeds should get a significant boost. Apple says it is using "the latest storage technology," ...
Wednesday October 15, 2025 6:59 am PDT by Joe Rossignol
The new 14-inch MacBook Pro with an M5 chip does not include a charger in the box in European countries, including the U.K., Ireland, Germany, Italy, France, Spain, the Netherlands, Norway, and others, according to Apple's online store.
In the U.S. and all other countries outside of Europe, the new MacBook Pro comes with Apple's 70W USB-C Power Adapter, but European customers miss out....
Apple's AirPods Max have now been available for almost five years, so what do we know about the second-generation version?
According to Apple supply chain analyst Ming-Chi Kuo, the new AirPods Max will be lighter than the current ones, but exactly how much is as yet known. The current AirPods Max weigh 0.85 pounds (386.2 grams), excluding the charging case, making it one of the heavier...
Tuesday October 14, 2025 4:35 pm PDT by Juli Clover
Apple is going to launch a new version of the MacBook Pro as soon as tomorrow, so we thought we'd go over what to expect from Apple's upcoming Mac.
M5 Chip
The MacBook Pro will be one of the first new devices to use the next-generation M5 chip, which will replace the M4 chip.
The M5 is built on TSMC's more advanced 3-nanometer process, and it will bring speed and efficiency improvements. ...
This seems like such a good (and easy) thing to do.
Use my Apple i.d. to verify me and let me become a "verified" content creator like Google does. Let these same people provide Maps updates (road closures, POI changes, etc.) with faster speed as they are verified "super users."
People LOVE Apple and want to help...take advantage of that!!
Recommendations that are tailored to your personal interests would be most helpful, but of course that would require collecting personal information about your likes and dislikes. It's yet another area where privacy fights convenience.
Apple can certainly beef up Maps with general recommendations for everyone, but perhaps they can find a way to use local information on your phone to tweak recommendations to suit each of us.
Before Apple starts to sell us more stuff with their maps, they ought make them more accurate.
Particularly with regard to businesses. I find Maps excellent for routing and transit, but have had mixed results when searching for businesses. One day about a year ago I tried finding a sushi restaurant in the part of Manhattan I was in and got FOUR places that either didn't exist, were inaccurately categoriezed (one was a deli) or had closed down. Pretty weak stuff!
The real question is whether anyone actually uses Apple Maps. I try my best to avoid using any Google products but the reliability of Apple’s offering still prevents me from using it. Maybe work on getting feature parity first?
If you're not using it, how do you know how reliable it is or isn't? For driving and transit directions, it's excellent. Used it exclusively for a long road trip a couple years ago and it worked perfectly, routed us around traffic consistently, and got us to our waypoints very close to the time estimate it had originally given. Also used it more recently to drive around southern Europe. Again, no complaints whatsoever about wayfinding, even in some very tiny places in Spain.
I’d like nothing more than to never have to use Yelp ever again.
An upcoming Maps update that enables you to leave reviews and read others’ would be fantastic.
Collecting photos taken by iPhones inside businesses and shared in the Maps app could use the gyroscope, compass data and machine learning to build a virtual Look Around inside buildings.
