Apple CEO Tim Cook Talks Long-Term Coronavirus Impact in New Interview

Apple CEO Tim Cook visited Birmingham, Alabama yesterday, and while there, he did an interview with Fox Business. Portions of the interview where Cook discussed the coronavirus were shared yesterday, but now the entire 10 minute interview has been released.

timcookcoronaviruschina
Expanding on his comments about the coronavirus, Cook says that things are progressing as expected in terms of "bringing things back," but it will take some time. "By and large, I think this is a temporary condition, not a long-term kind of thing. Apple is fundamentally strong, and that's how I see it," Cook said.

Cook said that he's not sure whether the coronavirus will continue to have an impact on Apple's sales beyond the March quarter. "We're still in February and there's reason for optimism, but we'll see," he said. Focus has shifted from China to South Korea and Italy, and Cook said he believes it's important to see "what happens there and whether something new comes out of that."

On the topic of stock fluctuations due to the coronavirus, Cook had this to say:

I don't really focus on the short term in relation to the market. I think for me, and the way we run the company, we work towards the long-term and I see no long-term difference between what was happening four weeks ago versus what's happening today.

The market takes time to recognize that and so forth. It's going to do what it's going to do, and I'm the last person to be able to predict it. For me, yeah, I look through that. Look through the noise and concentrate on the future. And the future looks very bright.

Cook was asked whether Apple is working to move more of its supply chain outside of China, and Cook said, as he often does, that Apple devices have components from around the world. In China specifically, Cook said Apple focuses on the resilience of the supply chain, not the disaster itself.

The question for us after we get on the other side will be 'Was the resilience there or not, and do we need to make some changes?' My perspective sitting here today is that if there are changes, you're talking about adjusting some knobs, not some kind of wholesale fundamental change.

Cook also talked about how he manages his relationship with Donald Trump and whether his efforts to engage with the Trump campaign have caused employee backlash.

I try to do what I say and say what I do. My perspective is engagement is always best because just standing on the sideline and yelling doesn't accomplish anything but polarization.

I want to suit up and play a role, and if I disagree on something I want to try and influence it. If I agree on something, I want to try to amplify and figure out some way I can be a great citizen of the country. That is my perspective on things and the way we try to lead the company.

Cook touched on a few other topics of discussion, such as Apple's plans to open retail stores in India and Apple's focus on policy. The full interview can be watched over on Fox Business.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Top Rated Comments

lunarworks Avatar
40 months ago

Trillions of dollars disappeared in 3 days over the pandemic scare drummed up by media outlets desperate for viewership to sell ads. Their dependency on clickbait headlines may have jumpstarted the looming recession because the world runs off a phony credit system.

Good on Tim Cook to try and restore some calm. Hopefully people will settle down a bit and look at these problems for what they are.
I see the right wing propaganda machine's efforts to blame this on the media are in full effect now. The artificially high stock market tanking is the thing that scares the 1% more than anything in the world.

China shutting down everything as a result of the outbreak, resulting in log jams in the supply chain and manufacturing, is the cause of all this.
Score: 10 Votes (Like | Disagree)
unobtainium Avatar
40 months ago

Trillions of dollars disappeared in 3 days over the pandemic scare drummed up by media outlets desperate for viewership to sell ads.
That narrative is a non-starter because we can all see the fatalities and the high infectiousness of it. This may not be the Black Death but it’s shaping up to be the worst pandemic since 1918. No amount of Trump spin is going to change that.

He should just own it and do his job effectively, stop deflecting on the media and whining about his persecution complex. This isn’t the time for that.
Score: 9 Votes (Like | Disagree)
citysnaps Avatar
40 months ago

Cue the hate...
Sadly, that’s the only way some people can feel good about themselves
Score: 8 Votes (Like | Disagree)
eatrains Avatar
40 months ago

Trillions of dollars disappeared in 3 days over the pandemic scare drummed up by media outlets desperate for viewership to sell ads. Their dependency on clickbait headlines may have jumpstarted the looming recession because the world runs off a phony credit system.

Good on Tim Cook to try and restore some calm. Hopefully people will settle down a bit and look at these problems for what they are.
Yeah, tens of thousands of infections, thousands of deaths, and large-scale quarantines and lockdowns and shutdowns are totally the fault of the mEdiAa.
Score: 6 Votes (Like | Disagree)
miketcool Avatar
40 months ago
Trillions of dollars disappeared in 3 days over the pandemic scare drummed up by media outlets desperate for viewership to sell ads. Their dependency on clickbait headlines may have jumpstarted the looming recession because the world runs off a phony credit system.

Good on Tim Cook to try and restore some calm. Hopefully people will settle down a bit and look at these problems for what they are.
Score: 6 Votes (Like | Disagree)
JPack Avatar
40 months ago
The CDC has tested fewer than 500 people so far. South Korea has tested 70,000.

The State of California only has 200 kits on hand. If you don't test, the disease doesn't exist, right?
Score: 5 Votes (Like | Disagree)

Popular Stories

iOS 16

iOS 16.4 for iPhone Nearing Launch With These 5 New Features

Monday March 20, 2023 11:50 am PDT by
Apple says iOS 16.4 is coming in the spring, which began this week. In his Sunday newsletter, Bloomberg's Mark Gurman said the update should be released "in the next three weeks or so," meaning a public release is likely in late March or early April. iOS 16.4 remains in beta testing and introduces a handful of new features and changes for the iPhone. Below, we have recapped five new features ...
iPhone 15 Pro Buttons CAD Leak

iPhone 15 Pro Leak Reveals Unified Volume Button and Mute Button

Monday March 20, 2023 8:33 am PDT by
As previously rumored, the next-generation iPhone 15 Pro and iPhone 15 Pro Max will feature a unified volume button and a mute button, according to leaked CAD images shared in a video on the Chinese version of TikTok and posted to Twitter by ShrimpApplePro. Instead of separate buttons for volume up and volume down, the iPhone 15 Pro models are expected to have a single elongated button for...
voice isolation

iOS 16.4 Adds Voice Isolation for Cellular Phone Calls

Tuesday March 21, 2023 11:01 am PDT by
The iOS 16.4 update that is set to be released to the public in the near future includes voice isolation for cellular calls, according to notes that Apple shared today. Apple says that Voice Isolation will prioritize your voice and block out the ambient noise around you, making for clearer phone calls where you can better hear the person you're chatting with and vice versa. Voice...
airpodsd 3 purple 4

iOS 16.4 Seemingly References New AirPods and AirPods Case

Tuesday March 21, 2023 11:43 am PDT by
The iOS 16.4 release candidate version that was provided to developers today appears to hint at a new set of AirPods that could be coming in the near future. According to @aaronp613, the beta features references to AirPods that have a model number of A3048 and an AirPods case with a model number of A2968. There have been no rumors that new AirPods are on the horizon, and it is early for...
maxresdefault

Nothing Launches $149 Ear (2) Wireless Earbuds to Compete With AirPods Pro 2

Wednesday March 22, 2023 9:48 am PDT by
Nothing today announced the launch of its second-generation wireless earbuds, the Nothing Ear (2), which offer many of the same features as Apple's AirPods Pro 2 at a lower price point. We went hands-on with the Ear (2) earbuds to see whether they're a viable alternative to the AirPods Pro 2 for those who want to save some cash. The Ear (2) earbuds are the successor to the Nothing Ear (1),...
iOS 16

Apple Seeds Release Candidate Versions of iOS 16.4 and iPadOS 16.4 to Developers [Update: Public RC Available]

Tuesday March 21, 2023 10:25 am PDT by
Apple today seeded the release candidate versions of upcoming iOS 16.4 and iPadOS 16.4 updates to developers for testing purposes, with the software coming a week after the launch of the fourth betas. The RCs mark the final version of the software that will be provided to the public in the near future. Registered developers are able to download the iOS 16.4 and iPadOS 16.4 updates...
apple park at night 1

Apple 'Tracking Employee Attendance' in Crackdown on Remote Working

Thursday March 23, 2023 3:41 am PDT by
Apple is tracking the attendance of its employees at offices using badge records in order to ensure they are coming in at least three times a week, according to Platformer's Zoë Schiffer. Since April 2022, Apple employees have been operating on a hybrid home/office work policy as part of a gradual return strategy following the pandemic, with staff required to work from the office at least...
iphone 14 pro max deep purple feature purple

iPhone 15 Pro Rumor Recap: 10 New Features and Changes to Expect

Thursday March 23, 2023 6:42 am PDT by
While the iPhone 15 series is still around six months away from launching, there have already been plenty of rumors about the devices. Many new features and changes have been rumored for the iPhone 15 Pro and iPhone 15 Pro Max in particular. Below, we have recapped 10 changes rumored for iPhone 15 Pro models that are not expected to be available on the standard iPhone 15 and iPhone 15 Plus:A1...