Apple CEO Tim Cook Talks Long-Term Coronavirus Impact in New Interview

Apple CEO Tim Cook visited Birmingham, Alabama yesterday, and while there, he did an interview with Fox Business. Portions of the interview where Cook discussed the coronavirus were shared yesterday, but now the entire 10 minute interview has been released.

timcookcoronaviruschina
Expanding on his comments about the coronavirus, Cook says that things are progressing as expected in terms of "bringing things back," but it will take some time. "By and large, I think this is a temporary condition, not a long-term kind of thing. Apple is fundamentally strong, and that's how I see it," Cook said.

Cook said that he's not sure whether the coronavirus will continue to have an impact on Apple's sales beyond the March quarter. "We're still in February and there's reason for optimism, but we'll see," he said. Focus has shifted from China to South Korea and Italy, and Cook said he believes it's important to see "what happens there and whether something new comes out of that."

On the topic of stock fluctuations due to the coronavirus, Cook had this to say:

I don't really focus on the short term in relation to the market. I think for me, and the way we run the company, we work towards the long-term and I see no long-term difference between what was happening four weeks ago versus what's happening today.

The market takes time to recognize that and so forth. It's going to do what it's going to do, and I'm the last person to be able to predict it. For me, yeah, I look through that. Look through the noise and concentrate on the future. And the future looks very bright.

Cook was asked whether Apple is working to move more of its supply chain outside of China, and Cook said, as he often does, that Apple devices have components from around the world. In China specifically, Cook said Apple focuses on the resilience of the supply chain, not the disaster itself.

The question for us after we get on the other side will be 'Was the resilience there or not, and do we need to make some changes?' My perspective sitting here today is that if there are changes, you're talking about adjusting some knobs, not some kind of wholesale fundamental change.

Cook also talked about how he manages his relationship with Donald Trump and whether his efforts to engage with the Trump campaign have caused employee backlash.

I try to do what I say and say what I do. My perspective is engagement is always best because just standing on the sideline and yelling doesn't accomplish anything but polarization.

I want to suit up and play a role, and if I disagree on something I want to try and influence it. If I agree on something, I want to try to amplify and figure out some way I can be a great citizen of the country. That is my perspective on things and the way we try to lead the company.

Cook touched on a few other topics of discussion, such as Apple's plans to open retail stores in India and Apple's focus on policy. The full interview can be watched over on Fox Business.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Top Rated Comments

lunarworks Avatar
29 months ago

Trillions of dollars disappeared in 3 days over the pandemic scare drummed up by media outlets desperate for viewership to sell ads. Their dependency on clickbait headlines may have jumpstarted the looming recession because the world runs off a phony credit system.

Good on Tim Cook to try and restore some calm. Hopefully people will settle down a bit and look at these problems for what they are.
I see the right wing propaganda machine's efforts to blame this on the media are in full effect now. The artificially high stock market tanking is the thing that scares the 1% more than anything in the world.

China shutting down everything as a result of the outbreak, resulting in log jams in the supply chain and manufacturing, is the cause of all this.
Score: 10 Votes (Like | Disagree)
unobtainium Avatar
29 months ago

Trillions of dollars disappeared in 3 days over the pandemic scare drummed up by media outlets desperate for viewership to sell ads.
That narrative is a non-starter because we can all see the fatalities and the high infectiousness of it. This may not be the Black Death but it’s shaping up to be the worst pandemic since 1918. No amount of Trump spin is going to change that.

He should just own it and do his job effectively, stop deflecting on the media and whining about his persecution complex. This isn’t the time for that.
Score: 9 Votes (Like | Disagree)
citysnaps Avatar
29 months ago

Cue the hate...
Sadly, that’s the only way some people can feel good about themselves
Score: 8 Votes (Like | Disagree)
eatrains Avatar
29 months ago

Trillions of dollars disappeared in 3 days over the pandemic scare drummed up by media outlets desperate for viewership to sell ads. Their dependency on clickbait headlines may have jumpstarted the looming recession because the world runs off a phony credit system.

Good on Tim Cook to try and restore some calm. Hopefully people will settle down a bit and look at these problems for what they are.
Yeah, tens of thousands of infections, thousands of deaths, and large-scale quarantines and lockdowns and shutdowns are totally the fault of the mEdiAa.
Score: 6 Votes (Like | Disagree)
miketcool Avatar
29 months ago
Trillions of dollars disappeared in 3 days over the pandemic scare drummed up by media outlets desperate for viewership to sell ads. Their dependency on clickbait headlines may have jumpstarted the looming recession because the world runs off a phony credit system.

Good on Tim Cook to try and restore some calm. Hopefully people will settle down a bit and look at these problems for what they are.
Score: 6 Votes (Like | Disagree)
JPack Avatar
29 months ago
The CDC has tested fewer than 500 people so far. South Korea has tested 70,000.

The State of California only has 200 kits on hand. If you don't test, the disease doesn't exist, right?
Score: 5 Votes (Like | Disagree)

Popular Stories

iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
apple ar headset concept 1

Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design

Friday May 20, 2022 6:50 am PDT by
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...
apple music

Apple Increases Apple Music Subscription Price for Students in Several Countries

Sunday May 22, 2022 1:57 am PDT by
Apple has silently increased the price of its Apple Music subscription for college students in several countries, with the company emailing students informing them their subscription would be slightly increasing in price moving forward. The price change is not widespread and, based on MacRumors' findings, will impact Apple Music student subscribers in but not limited to Australia, the...
iPhone 13 Face ID

'High-End' iPhone 14 Front-Facing Camera to Cost Apple Three Times More

Monday May 23, 2022 7:05 am PDT by
The iPhone 14 will feature a more expensive "high-end" front-facing camera with autofocus, partly made in South Korea for the first time, ET News reports. Apple reportedly ousted a Chinese candidate to choose LG Innotek, a South Korean company, to supply the iPhone 14's front-facing camera alongside Japan's Sharp. The company is said to have originally planned to switch to LG for the iPhone...