Apple CEO Tim Cook Talks Long-Term Coronavirus Impact in New Interview

Apple CEO Tim Cook visited Birmingham, Alabama yesterday, and while there, he did an interview with Fox Business. Portions of the interview where Cook discussed the coronavirus were shared yesterday, but now the entire 10 minute interview has been released.


Expanding on his comments about the coronavirus, Cook says that things are progressing as expected in terms of "bringing things back," but it will take some time. "By and large, I think this is a temporary condition, not a long-term kind of thing. Apple is fundamentally strong, and that's how I see it," Cook said.

Cook said that he's not sure whether the coronavirus will continue to have an impact on Apple's sales beyond the March quarter. "We're still in February and there's reason for optimism, but we'll see," he said. Focus has shifted from China to South Korea and Italy, and Cook said he believes it's important to see "what happens there and whether something new comes out of that."

On the topic of stock fluctuations due to the coronavirus, Cook had this to say:

I don't really focus on the short term in relation to the market. I think for me, and the way we run the company, we work towards the long-term and I see no long-term difference between what was happening four weeks ago versus what's happening today.

The market takes time to recognize that and so forth. It's going to do what it's going to do, and I'm the last person to be able to predict it. For me, yeah, I look through that. Look through the noise and concentrate on the future. And the future looks very bright.

Cook was asked whether Apple is working to move more of its supply chain outside of China, and Cook said, as he often does, that Apple devices have components from around the world. In China specifically, Cook said Apple focuses on the resilience of the supply chain, not the disaster itself.

The question for us after we get on the other side will be 'Was the resilience there or not, and do we need to make some changes?' My perspective sitting here today is that if there are changes, you're talking about adjusting some knobs, not some kind of wholesale fundamental change.

Cook also talked about how he manages his relationship with Donald Trump and whether his efforts to engage with the Trump campaign have caused employee backlash.

I try to do what I say and say what I do. My perspective is engagement is always best because just standing on the sideline and yelling doesn't accomplish anything but polarization.

I want to suit up and play a role, and if I disagree on something I want to try and influence it. If I agree on something, I want to try to amplify and figure out some way I can be a great citizen of the country. That is my perspective on things and the way we try to lead the company.

Cook touched on a few other topics of discussion, such as Apple's plans to open retail stores in India and Apple's focus on policy. The full interview can be watched over on Fox Business.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Top Rated Comments

(View all)
Avatar
12 weeks ago


Trillions of dollars disappeared in 3 days over the pandemic scare drummed up by media outlets desperate for viewership to sell ads. Their dependency on clickbait headlines may have jumpstarted the looming recession because the world runs off a phony credit system.

Good on Tim Cook to try and restore some calm. Hopefully people will settle down a bit and look at these problems for what they are.

I see the right wing propaganda machine's efforts to blame this on the media are in full effect now. The artificially high stock market tanking is the thing that scares the 1% more than anything in the world.

China shutting down everything as a result of the outbreak, resulting in log jams in the supply chain and manufacturing, is the cause of all this.
Score: 10 Votes (Like | Disagree)
Avatar
12 weeks ago


Trillions of dollars disappeared in 3 days over the pandemic scare drummed up by media outlets desperate for viewership to sell ads.

That narrative is a non-starter because we can all see the fatalities and the high infectiousness of it. This may not be the Black Death but it’s shaping up to be the worst pandemic since 1918. No amount of Trump spin is going to change that.

He should just own it and do his job effectively, stop deflecting on the media and whining about his persecution complex. This isn’t the time for that.
Score: 9 Votes (Like | Disagree)
Avatar
12 weeks ago


Cue the hate...

Sadly, that’s the only way some people can feel good about themselves
Score: 8 Votes (Like | Disagree)
Avatar
12 weeks ago


Trillions of dollars disappeared in 3 days over the pandemic scare drummed up by media outlets desperate for viewership to sell ads. Their dependency on clickbait headlines may have jumpstarted the looming recession because the world runs off a phony credit system.

Good on Tim Cook to try and restore some calm. Hopefully people will settle down a bit and look at these problems for what they are.

Yeah, tens of thousands of infections, thousands of deaths, and large-scale quarantines and lockdowns and shutdowns are totally the fault of the mEdiAa.
Score: 6 Votes (Like | Disagree)
Avatar
12 weeks ago
Trillions of dollars disappeared in 3 days over the pandemic scare drummed up by media outlets desperate for viewership to sell ads. Their dependency on clickbait headlines may have jumpstarted the looming recession because the world runs off a phony credit system.

Good on Tim Cook to try and restore some calm. Hopefully people will settle down a bit and look at these problems for what they are.
Score: 6 Votes (Like | Disagree)
Avatar
12 weeks ago
The CDC has tested fewer than 500 people so far. South Korea has tested 70,000.

The State of California only has 200 kits on hand. If you don't test, the disease doesn't exist, right?
Score: 5 Votes (Like | Disagree)

Top Stories

'This App is No Longer Shared' iOS Bug Preventing Some Apps From Opening

Friday May 22, 2020 3:58 pm PDT by
An app bug is causing some iOS users to be unable to open their apps, with affected iPhone and iPad users seeing the message "This app is no longer shared with you" when attempting to access an app. There are multiple complaints about the issue on the MacRumors forums and on Twitter from users who are running into problems. A MacRumors reader describes the issue:Is anyone else experiencing...

Apple Reissuing Numerous iOS App Updates, Potentially Related to Recent 'This App is No Longer Shared' Bug

Sunday May 24, 2020 9:13 pm PDT by
Over the past few hours, a number of MacRumors readers have reported seeing dozens or even hundreds of pending app updates showing in the App Store on their iOS devices, including for many apps that were already recently updated by the users. In many cases, the dates listed on these new app updates extend back as far as ten days. Apple has not shared any information as to why updates for...

Top Stories: Apple Glass and iPhone 12 Rumors, iOS 13.5 Update, and More!

Saturday May 23, 2020 6:00 am PDT by
It was another big week for rumors this week, with a flurry of reports about Apple's augmented reality glasses, the iPhone 12, and Apple's "AirPods Studio" over-ear headphones. This week also saw the release of iOS 13.5, bringing a number of health-related updates to Apple's mobile devices. Subscribe to the MacRumors YouTube channel for more videos. Other topics of interest this week included ...

Apple's 'Bounce' AirPods Ad Wins 'Best of Advertising' Award

Friday May 22, 2020 10:09 am PDT by
Apple's creative "Bounce" ad designed to highlight the AirPods took top honors in the 99th annual ADC (Art Director's Club) awards for advertising, earning the "Best of Discipline" award along with two Gold Cube awards in the craft in video and branded content categories. Released in June 2019, the ad features a bored man who pulls his AirPods off of their wireless charging pad and then pops ...

Jailbreak Tool 'unc0ver' 5.0 Released With iOS 13.5 Compatibility

Sunday May 24, 2020 3:06 pm PDT by
The team behind the "unc0ver" jailbreaking tool for iOS has released version 5.0.0 of its software that claims to have the ability to jailbreak "every signed iOS version on every device" using a zero-day kernel vulnerability by Pwn20wnd, a renowned iOS hacker. The announcement comes just days after it was announced that the tool would soon launch. The unc0ver website highlights how the tool...

Apple's 'AirPods Studio' Over-Ear Headphones Have Reportedly Kicked Off Production

Friday May 22, 2020 7:03 am PDT by
We've been hearing quite a bit recently about Apple's long-rumored over-ear headphones, said to be called "AirPods Studio," and it looks like a launch may be coming in the relatively near future. Artist mockup based on Beats Studio3 Rumors have generally suggested a summer or fall launch for AirPods Studio, with a report earlier this week claiming that suppliers in Vietnam will begin...

Future AirPods to Include 'Ambient Light Sensors' Possibly Related to Rumored Health Features

Monday May 25, 2020 2:53 am PDT by
Apple is reportedly looking to integrate light sensors in a new model of AirPods in the next couple of years, according to a new report today, suggesting their use could be part of rumored upcoming health monitoring features in the true wireless earbuds. In a paywalled article, DigiTimes reports that ASE Technology could be involved in manufacturing the sensors: Apple is expected to...

'Apple Glass' Rumored to Start at $499, Support Prescription Lenses, and More

Tuesday May 19, 2020 6:30 am PDT by
Front Page Tech host and leaker Jon Prosser today shared several alleged details about Apple's rumored augmented reality glasses, including an "Apple Glass" marketing name, $499 starting price, prescription lens option, and more. The marketing name will be "Apple Glass" The glasses will start at $499 with the option for prescription lenses at an extra cost There will be displays in both...

Former iOS Chief Scott Forstall Shares Intriguing Story of His Interview With Steve Jobs at NeXT

Friday May 22, 2020 4:01 am PDT by
Former Apple executive and iOS chief Scott Forstall made a rare public appearance this week at Code.org's virtual Code Break event, and in between classes, Forstall shared the intriguing story of how he was hired by Steve Jobs. Forstall revealed that he had been considering working at Microsoft when he went to interview at NexT, the company started by Jobs after he had left Apple. Forstall...

Apple Memorial Day Deals: Shop the Best Apple Accessory Sales From Twelve South, eBay, Anker, Mophie, and More

Friday May 22, 2020 6:39 am PDT by
We're now just a few days away from Memorial Day on Monday, May 25, and numerous retailers have opened up discounts in celebration of the holiday. This includes sales on helpful Apple-related accessories like Anker's portable batteries, Beats headphones at eBay, Incase and Incipio's protective iPad and iPhone cases, Mophie's iPhone battery cases, JBL's Bluetooth speakers, and much more. Note:...