Apple's iPhone XR Was Most Popular Smartphone in 2019 Based on Shipment Estimates

The iPhone XR was the world's most popular smartphone in 2019, with Apple outshipping all other smartphone models, according to new data shared today by research firm Omdia.


Apple shipped an estimated 46.3 million ‌iPhone XR‌ units in 2019, which is more than double the 23.1 million units shipped in 2018. ‌iPhone XR‌ shipments were also nine million units higher than the second most popular model, which was Apple's iPhone 11. Apple shipped an estimated 37.3 million ‌iPhone 11‌ models.


After the ‌iPhone XR‌ and ‌iPhone 11‌, the Galaxy A10 was the third most popular smartphone, with Samsung shipping 30.3 million units. The Samsung A50, Samsung A20, and iPhone 11 Pro Max came in fourth, fifth, and sixth, respectively.

"Apple has consistently owned the first and second positions in the global smartphone model shipment ranking, with the company maintaining this dominant position for more than five years running," said Jusy Hong, smartphone research and analysis director at Omdia. "The company's continued dominance on this front is all the more remarkable when considering that Apple's price hikes caused overall iPhone shipments to decline last year. By limiting the number of models it offers compared to its top competitors, Apple has been able to concentrate its sales on a few smartphones that have broad appeal, like the ‌iPhone XR‌."

Apple has continued selling the ‌iPhone XR‌ alongside the ‌iPhone 11‌ and the iPhone 11 Pro as a lower cost option, priced starting at $599. The ‌iPhone XR‌ is $100 cheaper than the $699 starting price point of the ‌iPhone 11‌.

Omdia is a research firm that was established following the merger of the research division of Informa Tech and the IHS Markit technology research portfolio.

Related Roundup: iPhone XR

Top Rated Comments

(View all)
Avatar
5 weeks ago
I like how the XR is #1, and the iPhone 11 is #2. Both have the 6.1” display that so many nerds were complaining wasn’t 1080p or OLED.
Score: 17 Votes (Like | Disagree)
Avatar
5 weeks ago
I'm not surprised by Apple's performance on this list.

Apple is the #3 smartphone OEM in the world by sales... so they obviously sell a lot of phones in general. Plus they only sell a handful of individual models... and it makes sense that their affordable iPhone XR had the top spot.

But what is a surprise is that not a single "flagship" Samsung phone is on that list.

For all the advertising Samsung does... and all the hullabaloo about cameras, OLED displays, reverse wireless charging, tiny bezels, etc... it's their budget models that sell the most.

A phone had to sell at least 15.2 million units to even be on this list.

So that means no Galaxy S10 model sold 15.2 million units throughout the entire year. That's wild.
Score: 15 Votes (Like | Disagree)
Avatar
5 weeks ago
Remember the time when some bozos thought the XR wouldn’t sell?
Score: 13 Votes (Like | Disagree)
Avatar
5 weeks ago
I’m just glad that this data proves we can finally move on from all the “everyone wants the old tiny screens back” chatter around this place. When the best selling phone has a 6.1” display it’s time to leave the 3.5” and 4” screens in the past.
Score: 12 Votes (Like | Disagree)
Avatar
5 weeks ago


I’m just glad that this data proves we can finally move on from all the “everyone wants the old tiny screens” chatter around this place. When the best selling phone has a 6.1” display it’s time to leave the 3.5” and 4” screens in the past.

Nobody wants an “old tiny” screen. There are people, however, who want a smaller phone.
Especially since its now possible to fit a ”new larger” screen on a phone the size of the “old pocketable“ phones. Think different. For everyone else...there’s Samesung.
Score: 10 Votes (Like | Disagree)
Avatar
5 weeks ago


I’m just glad that this data proves we can finally move on from all the “everyone wants the old tiny screens back” chatter around this place. When the best selling phone has a 6.1” display it’s time to leave the 3.5” and 4” screens in the past.

I’m also glad this data proves we can finally move on from people wanting to buy a neon orange iPhone. I mean, they don’t sell a neon orange iPhone, but they don’t sell a modern smaller-screened iPhone either, so why not just make wild assumptions about that too? /s
Score: 10 Votes (Like | Disagree)

Top Stories

Apple Acquires Weather App Dark Sky

Tuesday March 31, 2020 10:22 am PDT by Juli Clover
Apple has acquired weather app Dark Sky, Dark Sky's developers announced today. Dark Sky is one of the most popular weather apps on the App Store, known for its accuracy and storm warnings. Our goal has always been to provide the world with the best weather information possible, to help as many people as we can stay dry and safe, and to do so in a way that respects your privacy. There is no ...

Zoom Accused of Misleading Users With 'End-to-End Encryption' Claims Amid Other Security Issues [Updated]

Wednesday April 1, 2020 2:47 am PDT by Tim Hardwick
Zoom is facing fresh scrutiny today following a report that the videoconferencing app's encryption claims are misleading. Zoom states on its website and in its security white paper that the app supports end-to-end encryption, a term that refers to a way of protecting user content so that the company has no access to it whatsoever. However, an investigation by The Intercept reveals that...

Case for Upcoming Low-Cost iPhone Shows Up at Best Buy With Alleged April 5 Stock Date

Monday March 30, 2020 4:25 pm PDT by Juli Clover
Apple has a new low-cost iPhone in the works, which is supposed to be launching sometime in the first half of 2020. Given the ongoing situation in the United States and other countries, it's been unclear if the device is going to launch within the planned timeline, but there are signs that it could be coming soon. We started seeing cases for the new low-cost iPhone back in early February,...

Bloomberg: Apple's 5G iPhone Still on Schedule for Fall Launch, But Future Products Could Be Delayed

Monday March 30, 2020 2:40 am PDT by Tim Hardwick
Apple's 5G iPhone is still on track to launch within the company's typical annual fall release schedule, according to a new Bloomberg report on filed on Monday. Signs are that Apple's Chinese-centric manufacturing -- of which Hon Hai is the linchpin -- is slowly getting back on track. The next iPhones with 5G wireless capabilities remain on schedule to launch in the fall, partly because mass...

Testing Brydge's New Pro+ Keyboard With Trackpad for iPad Pro

Monday March 30, 2020 2:04 pm PDT by Juli Clover
Well ahead of when Apple introduced trackpad support in iOS 13.4, Brydge announced an iPad Pro keyboard with a built-in multi-touch trackpad. We have one of Brydge's new Pro+ keyboards on hand, and thought we'd check it out to see how it works with Apple's new 2020 iPad Pro models. Subscribe to the MacRumors YouTube channel for more videos. The Brydge Pro+ keyboard is similar in design to...

Apple's Work on New Upcoming Products Progressing Normally as Employees Adjust to Telecommuting

Monday March 30, 2020 11:58 am PDT by Juli Clover
Apple's development of upcoming products is progressing as usual despite the fact that Apple employees around the world are working from home, according to a new report today out from Bloomberg. Apple is still working on new versions of the HomePod, Apple TV, MacBook Pro, budget iPads, Apple Watch, iPhone, and iMac, all of which could be released "as early as later this year" and have been...

Apple Releases ProRes RAW Beta for Windows

Monday March 30, 2020 9:33 am PDT by Juli Clover
Apple today released ProRes RAW for Windows in a beta capacity (via Mark Gurman), with the software designed to allow ProRes RAW and ProRes RAW HQ video files to be watched in compatible applications on Windows machines. According to Apple, the software will let the files be played within several Adobe apps: Adobe After Effects (Beta) Adobe Media Encocder (Beta) Adobe Premiere...

Apple Configurator 2 Updated With New Features, Including Support for Restoring Firmware on 2019 Mac Pro

Tuesday March 31, 2020 5:34 am PDT by Joe Rossignol
Apple Configurator 2 has been updated to version 2.12 with several improvements, including support for restoring firmware on the 2019 Mac Pro. The release notes:• Added support for restoring firmware on the 2019 Mac Pro • Allow access to websites using TLS 1.0 and 1.1 • VPN: Configure Provider Designated Requirement for Custom SSL connection type • VPN: Configure network options for ...

Seemingly Unreleased Version of Logic Pro X With Live Loops Appears on Apple's Education Site [Updated]

Sunday March 29, 2020 7:23 am PDT by Hartley Charlton
Update: Apple has replaced the Logic Pro X image with an older version. Original story follows. A seemingly unreleased version of Logic Pro X has appeared on Apple's education site, as spotted by a Reddit user. The image from Apple's education products page shows a 16-inch MacBook Pro running Logic Pro X, but with a familiar interface that looks extremely similar to GarageBand's Live Loops ...

Apple's 2020 MacBook Air vs. 2020 iPad Pro

Wednesday April 1, 2020 2:45 pm PDT by Juli Clover
Apple in March updated both the MacBook Air and the iPad Pro, and with the iPad Pro increasingly positioned as a computer replacement, we thought we'd compare both new machines to see how they measure up and which one might be a better buy depending on user needs. Subscribe to the MacRumors YouTube channel for more videos. We're comparing the base model 12.9-inch iPad Pro and the base model...