Apple Hires Warner Music Group Veteran to Lead Apple Music Initiatives - MacRumors
Skip to Content

Apple Hires Warner Music Group Veteran to Lead Apple Music Initiatives

by

Apple has hired Jeff Bronikowski, a former Warner Music executive as its new Global Head of Strategic Music Initiatives, reports Reuters.

Bronikowski announced his new role at Apple on LinkedIn, and said he's looking forward to working with the amazing Apple Music team. Prior to joining Apple, Bronikowski served as Warner Music Group's Senior Vice President of Global Business Development and Head of New Technology and Innovation.

applemusic
At Warner Music Group, Bronikowski was responsible for strategic partnerships, revenue growth, new technology investments, and more. Bronikowski will be based in New York City, but he says he'll be spending a lot of time with the Apple teams in Culver City and Cupertino.

Bronikowski's hiring comes as Apple is aiming to continue to grow ‌Apple Music‌. As of last June, ‌Apple Music‌ had 60 million subscribers, a respectable number but still behind Spotify, Apple's major rival.

Top Rated Comments

86 months ago
AM is going to stay #2 unless they get their suggestion algorithms running at a comparable level to Spotify. And - the iOS app interface would deserve some attention too, I really-really would like to be able to see the names of the tracks I might listen to, not just the first 2-2,5 words.

They fix those, I'll resubscribe :)
Score: 2 Votes (Like | Disagree)
86 months ago
They need to release HD and Ultra HD music like Amazon Music. I would drop Apple Music if I didn’t get it free with Verizon.
Score: 1 Votes (Like | Disagree)

Popular Stories

apple music

Apple Music to Label AI-Generated Songs

Thursday August 20, 2026 4:41 pm PDT by
Apple sent emails to its music industry partners about the upcoming launch of a Made With AI label that Apple will apply to AI-generated content (via The Hollywood Reporter). Content tagged as being "materially generated using AI" will have a label visible to all Apple Music users. In March, Apple announced Transparency Tags, a system that lets music creators disclose when AI has been...
All Screen iPhone 2030 Feature Sans Text

iPhone 18 Pro: Nine Reasons Not to Upgrade This Year

Monday September 7, 2026 5:01 am PDT by
Apple is set to unveil new iPhone 18 Pro and iPhone 18 Pro Max models on Wednesday, September 9, and the devices are expected to feature a design that's largely similar to the iPhone 17 Pro models, with a peppering of enhancements inside. Major changes are not expected until next year, when Apple is expected to introduce a radically redesigned 20th-anniversary iPhone. If you're thinking of...
iPhone 18 Pro Dark Cherry Feature

iPhone 18 Pro Reportedly Starts With 256GB of Storage

Thursday September 3, 2026 9:22 am PDT by
While the iPhone 17 Pro has double the base storage compared to the iPhone 16 Pro, there will apparently be no further increase this year. Taiwanese research firm TrendForce today again reported that the iPhone 18 Pro models will start with 256GB of storage, like the iPhone 17 Pro models. Minimum storage capacities by model:iPhone 16 Pro: 128GB iPhone 17 Pro: 256GB iPhone 18 Pro...