Apple has hired Jeff Bronikowski, a former Warner Music executive as its new Global Head of Strategic Music Initiatives, reports Reuters.

Bronikowski announced his new role at Apple on LinkedIn, and said he's looking forward to working with the amazing Apple Music team. Prior to joining Apple, Bronikowski served as Warner Music Group's Senior Vice President of Global Business Development and Head of New Technology and Innovation.

At Warner Music Group, Bronikowski was responsible for strategic partnerships, revenue growth, new technology investments, and more. Bronikowski will be based in New York City, but he says he'll be spending a lot of time with the Apple teams in Culver City and Cupertino.

Bronikowski's hiring comes as Apple is aiming to continue to grow ‌Apple Music‌. As of last June, ‌Apple Music‌ had 60 million subscribers, a respectable number but still behind Spotify, Apple's major rival.

Top Rated Comments

macpanzer Avatar
58 months ago
AM is going to stay #2 unless they get their suggestion algorithms running at a comparable level to Spotify. And - the iOS app interface would deserve some attention too, I really-really would like to be able to see the names of the tracks I might listen to, not just the first 2-2,5 words.

They fix those, I'll resubscribe :)
Score: 2 Votes (Like | Disagree)
philipk Avatar
58 months ago
They need to release HD and Ultra HD music like Amazon Music. I would drop Apple Music if I didn’t get it free with Verizon.
Score: 1 Votes (Like | Disagree)

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