Apple TV+ Competitor Disney+ Already Has Over 28 Million Subscribers

In the first three months following its launch, Disney+ has accumulated 28.6 million subscribers, Disney CEO Bob Iger said today during Disney's Q1 earnings call.

According to Iger, Disney+ has "exceeded" the company's "greatest expectations." As The Verge points out, Disney+ has surpassed the number of HBO Now subscribers and is gaining on Netflix's U.S subscriber count, which is at 61 million as of January 2020.

disney plus iphone
There's no direct comparison to Apple TV+ given the fact that Apple hasn't released subscriber numbers and has a large number of non-paying customers as the company has been providing everyone who has purchased an Apple device since September with a free year of ‌Apple TV+‌ service.

Disney+ ran promotions for discounted service for multiple years, marking the service down to the equivalent of $3.99, and has provided free Disney+ access to Verizon subscribers. Outside of free trial members and Verizon users, customers with access to Disney+ are paying for it, unlike most ‌Apple TV+‌ subscribers at this time.

Extrapolating from Apple's Q1 earnings report, Bernstein Research analyst Toni Sacconaghi recently suggested that ‌Apple TV+‌ has a low adoption rate, even among those who can get it for free. He speculated that this could be due to disinterest from consumers given the limited amount of content on ‌Apple TV+‌ or Apple's failure to promote it.

It's not clear if Sacconaghi's estimates are correct, as figures from Ampere Analysis shared by The Wall Street Journal indicated Apple could have as many as 33.6 million subscribers, though most of those have free access.

Disney+ has a major edge over ‌Apple TV+‌ because Disney+ has an established catalog of content along with many popular Star Wars and Marvel franchises. "The Mandalorian," the key show Disney+ premiered with, received more attention than any of ‌Apple TV+‌'s launch shows, including "The Morning Show," "Dickinson," "See," and "For All Mankind."

‌Apple TV+‌ may be able to catch up to Disney+ at some point in the future because Apple does have a huge subscriber base to appeal to given the number of iPhones and other Apple devices in the wild, but it will be years before Apple is able to match Disney's content offerings.

Top Rated Comments

Unity451 Avatar
17 months ago
Aside from the fact that Disney+ has such a backlog of titles and top tier franchises... I just appreciate how everything is family friendly. I'm so sick of all the TV-MA content that is getting produced. So many good show concepts out there from other platforms that go too deep into the smut because they think they need all that garbage to make it an appealing show/movie.
Score: 43 Votes (Like | Disagree)
Polymorphic Avatar
17 months ago
I have a free year of AppleTV+. And I still haven't even bothered to set it up or log in.

But we subscribed to Disney+ on Day 1, and it's getting a lot of use.
Score: 34 Votes (Like | Disagree)
triangletechie Avatar
17 months ago
The title is incorrect. It suggests Apple TV+ is a competitor.
Score: 21 Votes (Like | Disagree)
buttongerald Avatar
17 months ago
Myself and my wife have had Disney+ since day one with no regrets. My wife loves older Disney films and I love having access to all seasons of The Simpsons.

As for Apple TV+? Zero interest in that.
Score: 16 Votes (Like | Disagree)
fmcshan Avatar
17 months ago
It will be interesting to see how many customers will renew their Apple TV+ subscription after the free one year promo trial.
Score: 15 Votes (Like | Disagree)
gplusplus Avatar
17 months ago
My wife and I happily pay for Disney+ and it works on all our devices. We got multiple “free” trials of Apple TV+ and we haven’t used it even once, and we STILL feel like we want some kind of refund, just for the principle of it not being supported on LG WebOS *and* they haven’t updated the Apple TV hardware in ages.
Score: 12 Votes (Like | Disagree)

Top Stories

tile sticker e1570533758981

Tile CEO: 'We Welcome Competition From Apple, But We Think It Needs to Be Fair'

Tuesday May 4, 2021 9:51 am PDT by
Just after Apple announced its AirTags, Tile CEO CJ Prober relayed his concerns about competing with Apple in the tracking space, and said that Tile would ask Congress to investigate Apple's business practices specific to Find My and item trackers. Prober this week did an interview with Bloomberg, where he further expanded on Tile's complaints about Apple and why he feels that Tile is...
signal instagram ads3

Signal Shares the Instagram Ads Facebook Doesn't Want You to See

Wednesday May 5, 2021 1:29 am PDT by
Encrypted messaging app Signal has had a series of Instagram ads blocked from the social media platform, after it attempted to show users how much data the Facebook-owned company collects about them and how it's used to push targeted ads. In a blog post, Signal described how it generated the ads to show users why they were seeing them, simply by declaring upfront the information that the...
tracking disabled ios 14 5

Analytics Suggest 96% of Users Leave App Tracking Disabled in iOS 14.5

Friday May 7, 2021 1:51 am PDT by
An early look at an ongoing analysis of Apple's App Tracking Transparency suggests that the vast majority of iPhone users are leaving app tracking disabled since the feature went live on April 26 with the release of iOS 14.5. According to the latest data from analytics firm Flurry, just 4% of iPhone users in the U.S. have actively chosen to opt into app tracking after updating their device...
fortnite apple logo 2

Epic CEO Tim Sweeney Admits App Store's 30% Cut Is Similar to Consoles, Would Have Accepted Special Deal With Apple

Tuesday May 4, 2021 1:54 pm PDT by
Apple's legal battle with Epic Games is continuing on, and during the second day of the trial, Epic Games' CEO Tim Sweeney continued his testimony against Apple. Sweeney was grilled by Apple's lawyers, and made several points seemingly favorable to Apple. In addition to mentioning how he prefers Apple's iPhone and values Apple's privacy policies that he's aiming to dismantle, Sweeney...
snapchat dark mode

Snapchat Rolls Out Dark Mode on iOS

Wednesday May 5, 2021 1:17 am PDT by
Nearly two years following the release of iOS and iPadOS 13, which included native, built-in, and systemwide dark mode, Snapchat, one of the world's most prominent social media networks, has finally rolled out a dark mode theme for iOS users. Snapchat began testing a dark mode theme of its app design late last year with a small group of iOS users. Now, Snapchat says that as of this week, it...
netflix sign up

Apple Discussed 'Punitive Measures' Against Netflix for Dropping In-App Purchases

Wednesday May 5, 2021 11:03 am PDT by
As the Epic Games v. Apple trial progresses into its third day, Apple's internal documents and communications with various companies are continuing to surface, giving us some insight into the dealings that Apple has had around the App Store. Back in December 2018, Netflix stopped offering in-app subscription options for new or resubscribing members and instead began requiring them to sign up ...
iphone 12 preorder purple

Apple Begins Transition to Randomized Serial Numbers With Purple iPhone 12

Wednesday May 5, 2021 9:17 am PDT by
MacRumors previously reported about Apple's plan to switch to randomized serial numbers for future products starting in early 2021, and this transition has now started with the new purple iPhone 12 model in multiple countries. With assistance from Aaron Zollo, host of the YouTube channel ZolloTech, we can confirm that the purple iPhone 12 released last month has a new 10-character serial...
airtag 1

AirTag Anti-Stalking Measures 'Just Aren't Sufficient' Says Washington Post Report

Wednesday May 5, 2021 6:03 pm PDT by
The safeguards that Apple built into AirTags to prevent them from being used to track someone "just aren't sufficient," The Washington Post's Geoffrey Fowler said today in a report investigating how AirTags can be used for covert stalking. Fowler planted an AirTag on himself and teamed up with a colleague to be pretend stalked, and he came to the conclusion that the AirTags are a "new means...
iphone 13 pro max dummy notch

iPhone 13 Pro Max Dummy Model Depicts Smaller Notch

Tuesday May 4, 2021 1:08 pm PDT by
Apple's iPhone 13 models are expected to feature a slimmed down notch, marking the first major change to the TrueDepth camera system since it was introduced in the 2017 iPhone X. We're still months away from the launch of the iPhone 13, but Lewis Hilsenteger of Unbox Therapy managed to get an iPhone 13 Pro Max dummy model that represents what we can expect from the new 2021 device. Dummy...
iPad Pro July Shipping

12.9-Inch iPad Pro Now Delivers as Late as Mid-July

Wednesday May 5, 2021 7:10 am PDT by
While the new 12.9-inch iPad Pro is set to launch in the second half of May, orders placed today are estimated for delivery as late as mid-July on Apple's online store in the United States — some two months later. The new 11-inch iPad Pro is faring better so far, with some configurations available for delivery in the last week of May. The new 12.9-inch iPad Pro features a Liquid Retina XDR ...