'Apple Watch Connected' Program Will Offer Rewards for Working Out at Participating Gyms

Apple today announced the launch of a new Apple Watch Connected program that should benefit both gyms and gym-goers.

The program will reward gym-goers for using an Apple Watch to track their workouts, with incentives varying by gym. At participating Crunch Fitness locations, for example, members can earn up to $4 off the cost of their membership per week if they meet certain activity goals, according to CNBC.

orangetheory fitness apple watch
In return, gyms could attract new customers who wear an Apple Watch and see increased loyalty from existing members.

It is free for gyms to join the Apple Watch Connected program, so long as they meet the requirements, including having iPhone and Apple Watch apps to track workouts, offering rewards and incentives, and accepting Apple Pay. Apple also encourages gyms to offer GymKit-enabled equipment for improved Apple Watch syncing.

Four gym chains are rolling out support for the program in the United States starting today, including Basecamp Fitness, Crunch Fitness, Orangetheory Fitness, and the YMCA, according to CNBC:

Basecamp will launch Apple Watch Connected to all of its clubs over the next year. YMCA will start with its greater Twin Cities locations this week followed by 22 additional YMCA branches in the coming weeks before expanding further. Crunch Fitness is launching Apple Watch Connected in two Manhattan gyms this week with more coming. Finally, Orange Theory will deploy it in all U.S. facilities in 2020, starting with two Manhattan locations on Thursday.

Last month, Orangetheory Fitness announced that it would begin rolling out Apple Watch support to its gyms in the first quarter of 2020. The gym chain created a small accessory called the OTbeat Link that attaches to an Apple Watch band, allowing the Apple Watch to sync with the chain's heart rate monitoring system.

Related Roundup: Apple Watch Series 9
Tag: GymKit
Buyer's Guide: Apple Watch (Neutral)

Top Rated Comments

B.A.T Avatar
56 months ago

I've gone to the local UTC 24 Hour Fitness here in La Jolla 5+ days per week for years, & have NEVER ONCE seen anyone wearing an Apple Watch there !

Lots with iPhones, almost everyone, but ZERO Apple Watches !
I call bull **** on that.
Score: 23 Votes (Like | Disagree)
Rogifan Avatar
56 months ago
The insurance company I work for has a program that allows people to buy down their deductible by meeting certain walking goals. I think it’s great. Incentives for healthy activity is a good thing especially in a country where obesity and diabetes are so prevalent.
Score: 4 Votes (Like | Disagree)
xander49x Avatar
56 months ago
That is a great idea, now all gym's should join the program :)
Score: 4 Votes (Like | Disagree)
DoctorTech Avatar
56 months ago
There could be a slippery slope there. I know of employers in my area that offer "discounts" to employees who wear Fitbit devices and share their data with the employer and their insurance company. I put "discounts" in quotes because the company dramatically raised the employees insurance cost at the same time they started offering the "discount" if you agreed to wear the Fitbit all the time. A lot of people perceived it as status quo if you wear the Fitbit and a penalty if you don't.

There was a federal court case filed a couple years ago about this type of behavior where a group of people claimed they were being coerced by their employer to wear tracking devices and the employer argued there was no coercion, just a "voluntary" program for those who wanted to participate. The case was taking forever due to multiple motions being filed by the company being sued. I need to find that case and see how it was decided.
Score: 4 Votes (Like | Disagree)
truthertech Avatar
56 months ago

I've gone to the local UTC 24 Hour Fitness here in La Jolla 5+ days per week for years, & have NEVER ONCE seen anyone wearing an Apple Watch there !

Lots with iPhones, almost everyone, but ZERO Apple Watches !
Well there you have it. The program is doomed!
Score: 3 Votes (Like | Disagree)
MisterSavage Avatar
56 months ago
I'm curious what the activity goals would be. Different people have such varying fitness levels and limitations.
Score: 3 Votes (Like | Disagree)

Popular Stories

Apple Silicon AI Optimized Feature Siri

Apple Releases Open Source AI Models That Run On-Device

Wednesday April 24, 2024 3:39 pm PDT by
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
iOS 18 Siri Integrated Feature

iOS 18 Rumored to Add These 10 New Features to Your iPhone

Wednesday April 24, 2024 2:05 pm PDT by
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
iPad And Calculator App Feature 1

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
macbook pro purple february

Best Buy Introduces Record Low Prices on Apple's M3 MacBook Pro for Members

Thursday April 25, 2024 7:41 am PDT by
Best Buy is discounting a collection of M3 MacBook Pro computers today, this time focusing on the 14-inch version of the laptop. Every deal in this sale requires you to have a My Best Buy Plus or Total membership, although non-members can still get solid second-best prices on these MacBook Pro models. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a...