Apple has inked a deal for a docuseries called "Dear..." that profiles famous people using an "inventive and cinematic approach" that involves letters written by people whose lives the celebrities have touched, Apple announced today.
The 10-episode series, which is set to debut in the spring, will feature Oprah Winfrey, Gloria Steinem, Spike Lee, Lin-Manuel Miranda, Yara Shahidi, Stevie Wonder, Aly Raisman, Misty Copeland, Big Bird, and more.
The show was inspired by Apple's "Dear Apple" marketing campaign, which saw Apple Watch users read letters sharing how the device has changed their lives. It was created by R.J. Cutler, known for "If I Stay, "The War Room," "American High," and "The September Issue."
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I’ve seen it quite a number of times around here, and I’d be interested to know what’s behind the spread of it. What does it even mean? o_O 🤣
It just seems like a really weird thing for MR posters to be obsessed about. I can’t quite figure you guys out, and as obsessions go, it seems to be rather... pedestrian 🤷♂️
PS Leave Big Bird alone!! 😂
btw he’s from the 60s, not the 80s or 90s
As someone who has committed to donating his entire personal fortune to charity upon his death, I’m sure his personal mission, and that of Steve Jobs—to change the world—resonates greatly with Oprah’s world view.
As she said at that Apple event: “There has never been a moment quite like this one," she said. "We have this unique opportunity to rise to our best selves in how we use and choose to use both our technology and our humanity. That's why I have joined forces with Apple.”
Kind of brings a tear to your eye, doesn’t it 😭