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NBC's Streaming Service 'Peacock' Launching in July With Three Subscription Tiers
NBC today announced that its upcoming Peacock streaming video service is set to launch in the United States on July 15.
The service, which will offer upwards 7,500 hours of programming including NBC shows and Universal movies, will features three subscription tiers.
NBC will offer an ad-supported tier that people can watch for free, and there will be two premium paid tiers that include live sports and early access to NBC's late night shows.
The $4.99 per month premium tier will include ads, while a $9.99 per month version will be available ad-free. Providing access to live sports will allow NBC to differentiate the Peacock service from Disney+, Netflix, and Apple TV+.
In addition to on-demand content and live sports, Peacock will include live breaking news coverage, same-day rebroadcasts, curated shorts, and access to "Dateline" and "NBC Nightly News with Lester Holt." Premium subscribers will get exclusive access to additional TV shows and movies, for a total of 15,000 hours of content.
Peacock will also include original TV shows and films, such as Tina Fey's upcoming "Girls5Eva" and an adaptation of the classic Aldous Huxley novel "Brave New World."
Customers who already subscribe to Comcast and Cox can get free access to the premium with ads version of Peacock, or pay $5 per month for the ad-free version. Comcast X1 and Flex customers will get access to Peacock on April 15, months ahead of the July 15 launch date.
More details on Peacock are available through the investor webcast that NBC shared today and accompanying PDFs that list all of the movies and TV shows that will be accessible with Peacock.
The service, which will offer upwards 7,500 hours of programming including NBC shows and Universal movies, will features three subscription tiers.
NBC will offer an ad-supported tier that people can watch for free, and there will be two premium paid tiers that include live sports and early access to NBC's late night shows.
The $4.99 per month premium tier will include ads, while a $9.99 per month version will be available ad-free. Providing access to live sports will allow NBC to differentiate the Peacock service from Disney+, Netflix, and Apple TV+.
In addition to on-demand content and live sports, Peacock will include live breaking news coverage, same-day rebroadcasts, curated shorts, and access to "Dateline" and "NBC Nightly News with Lester Holt." Premium subscribers will get exclusive access to additional TV shows and movies, for a total of 15,000 hours of content.
Peacock will also include original TV shows and films, such as Tina Fey's upcoming "Girls5Eva" and an adaptation of the classic Aldous Huxley novel "Brave New World."
Customers who already subscribe to Comcast and Cox can get free access to the premium with ads version of Peacock, or pay $5 per month for the ad-free version. Comcast X1 and Flex customers will get access to Peacock on April 15, months ahead of the July 15 launch date.
More details on Peacock are available through the investor webcast that NBC shared today and accompanying PDFs that list all of the movies and TV shows that will be accessible with Peacock.
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5 weeks ago
At least they'll have an ad-supported tier. I'm not paying for something that I could technically get for free over broadcast. (Ya hear that CBS-All Access?)
5 weeks ago
The difference between the two ad-supported tiers is Peacock Premium (the $5 tier) includes all of the episodes of the original programming whereas Peacock Free (the free tier) only includes select episodes. Premium also includes early access to late night talk shows and additional sports (including Premier League Soccer).
I can understand them not wanting to call it “Basic”, but I personally don’t consider any stream with ads to be premium. Premium with ads isn’t really all that... premium.
5 weeks ago
I’m not paying anything if there’s ads, it should be like Spotify then.
Edit: So the first tier is free and ad supported and the second is $5 and ad supported?
So there is a free tier with ads and a $4.99 per month tier that also includes ads?
5 weeks ago
What is the breaking point? Will people look at it and allocate 40 bucks a month to streaming? How much did cable cost? Or will people just look at this as being too fractured and slide back into pirating content because it's easier.
5 weeks ago
I prefer to pay for ad-free streams, but $10 is pretty steep. This sounds like a “subscribe twice a year for a month” type of service for me. That would bring it in at under $2/month. If the content is really good, may 3 or 4 times a year.
5 weeks ago
With people tired of 200+ channels of crap being force-fed to them on cable/satellite, a-la carte has seemed like a pipe dream. Except the problem now, is each service is costing $10/mo! Before you know it, you're spending $100/mo on individual streaming services! Not sure which is better...
It is MASSIVELY better for people like me who only ever wanted to watch a few things on a couple of channels. For example I paid for HBO for a few months to get GoT and WestWorld.
Prior to this, if I wanted to watch something on HBO, I'd have to get a cable subscription, add HBO, pay for installation, rent proprietary equipment, and be locked into a 2-year contract. What would this cost, several hundred dollars? Thousands? Even worse, if you stay after the 2 years, they jack up the price and either you're lazy and just pay it, or you waste your time playing "I'm going to cancel" bluffing phone games with technical support. NO THANK YOU.
All that as opposed to HBO NOW which is $15 per month and I'm done in 2-3 months? If you are the type of person who just wants to watch a small number of high quality shows, the decision is an absolute no-brainer.
5 weeks ago
I’m not paying anything if there’s ads, it should be like Spotify then.
Edit: So the first tier is free and ad supported and the second is $5 and ad supported?
Edit: So the first tier is free and ad supported and the second is $5 and ad supported?
5 weeks ago
I really wonder how much longer Hulu survives with ABC(Disney) and NBC both having their own services.
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