CES 2020: Apple TV App Debuting on 2020 LG OLED TVs, Coming to 2019 and 2018 Models Later This Year

Not sold on smart TV’s. Rather TV manufactures put maximum smarts into the video, interfaces and leave the rest to sticks or boxes. So far not one of the TV OS has been impressive. Lag behind the sticks and boxes getting new and or updated features. More complexity for essentially no gain.

I wonder if this means the end is near for Apple TV hardware wise.

I hope not, I'm still waiting on the Apple TV stick.

Side by side, the Apple TV version of the app starts up much faster and has fewer buffering issues than the same for Roku TV devices. I hope these LG models don't have similar performance discrepancies.

Yes, the Apple TV 4K has the beast of the A10X chip in it along with proper Apple OS so my opinion is that the Apple TV box from Apple will always give a far better user experience in terms of performance and reliability. Don't forget the Apple TV OS gets updated every 4 weeks or so and has the extremely important frame rate matching etc.
This will always outperform a smart TV app with its basic CPU/GPU etc.

I wonder if this means the end is near for Apple TV hardware wise.

I hope not, I'm still waiting on the Apple TV stick.

Same here. ATV is far superior to any Airplay options I've seen or tried.

Not sold on smart TV’s. Rather TV manufactures put maximum smarts into the video, interfaces and leave the rest to sticks or boxes. So far not one of the TV OS has been impressive. Lag behind the sticks and boxes getting new and or updated features. More complexity for essentially no gain.

Have a 2018 LG with ATV4K, and a 2019 Samsung with Airplay built in. Bar none, hands down, my wife and I prefer the Apple TV interface to using Airplay and/or the Apple TV app on the Samsung. Sure, we'd rather not have to deal with the delicate hatchling that is the ATV remote, but other than that, it's no contest; Apple TV is so much easier and less of a hassle to use than Airplay. So much so that we've considered just spending the money on another ATV for the Samsung. Which sucks, because the reason we bought it in the first place was to have built in Airplay and not have to deal with another device/remote. Oh well, lesson learned. Unsolicited advice given to anyone who happens to read this: save your money on a TV with Airplay built in. Get an Apple TV instead. Not even close on the advantages of an ATV. Edit: Totally agree with you that TV manufacturers should stay in their lane. Let Apple, Roku, Google, etc. design their UIs in the form of external sticks/boxes. Exactly the same thing with car manufacturers. My gosh, I wish car manufacturers would just stop. Stop burying temperature controls, audio controls, etc. in a freaking touch screen... Give us Carplay, Android Auto, and the screen either does one of those or the radio. That's it. Leave UI stuff to the folks who know it. Okay, end of rant. :)

Im on my 2nd panel since 2017

hope you got a long warranty, my oled has already been replaced due to burn in and now the replacement is starting to have issues after a year

Certain usage definitely risks burn in, most notably:

* Using TV as computer monitor or kiosk
* Playing many hours of games a day with static elements (e.g., HUD)
* Watching the same TV channel many hours a day with network logo or scrolling banner (e.g., CNBC)

Beyond these and similar scenarios, it's extremely unlikely for modern OLED to be damaged with permanent burn in images.

This is a great move to include 2018 models.

While AirPlay 2 is a great bandage fix, webOS Apple TV would be far more useful. Judging by Apple TV app on other platforms (Amazon Fire TV, Roku, Samsung), it may only support HDR10 and stereo sound. And Apple TV app is limited to Apple TV+ and Apple TV Channels, sometimes iTunes purchases and rentals, and definitely no Home Sharing/Shared Libraries. It's good that LG version will support all Apple contents excluding Home Sharing/Shared Libraries.

Between 3 TVs at home, I have only 1 Apple TV 4K, hooked up to LG C8. My other 2 TVs have AirPlay 2 and HomeKit (LG B9 and Sony X950G). I may eventually get Apple TV 4K for at least one of these 2 TVs, but only after new model is released.