Sensor Tower: Global App Store Spending on Christmas Day 2019 Hit a Record $193 Million

Consumer spending on the App Store totaled a record $193 million on Christmas Day 2019, representing a 16 percent increase year on year, according to a new report by Sensor Tower.


Approximately $84 million was spent on the Google Play store, representing year-on-year growth of 2.7 percent. Apple's ‌App Store‌ accounted for 70 percent of spending between the two platforms, which amounted to $277 million combined.

That total represented combined year-over-year growth of 11.3 percent for the two stores, which brought in $249 million combined in user spending on Christmas Day in 2018.

Sensor Tower says the increase in spending was largely due to new mobile device owners and people who received ‌App Store‌ gift cards, with games being the most popular purchase.

The majority of mobile spending on Christmas, approximately $210 million, was focused on the Games category, which generated 76 percent of revenue across both stores and grew about 8 percent Y/Y from $195 million. PUBG Mobile from Tencent’s TiMi studio led in-game spending with $8.5 million, up 431 percent from the $1.6 million players spent in the game on Christmas 2018.

Other apps accounted for approximately 2 percent more of all spending this Christmas compared to a year prior, bringing in an estimated $67 million. The top non-game app for overall spending on Christmas was reportedly the dating app Tinder, which brought in a gross global revenue near $2.1 million.

The ‌App Store‌ makes up a huge portion of Apple's services business. It currently receives a 30 percent cut of all revenue that developers earn from the ‌App Store‌, with the exception of subscription apps. For apps where a customer maintains a subscription for more than a year, developers are entitled to an 85/15 split, with Apple taking a 15 percent cut rather than a 30 percent cut.

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21 weeks ago

There's way more Android devices for every Apple device sold. The Google Play revenue is pitiful compared to Apple's. I wonder if Android users have a culture of not-wanting-to-pay for apps, or if some other big factor like piracy is involved.

It’s the same reason why Google pays Apple so much money every year to keep Google search the default engine in Safari. Through the iPhone, Apple has aggregated the best customers (those with the highest propensity to spend). So iphone users by and large are more willing to spend on content.

There is also the issue of higher piracy rates on android compared to iOS, which makes app development a lot less profitable on android.

This is what people who keep proselytising the larger android user base don’t get - it’s not more market share in a vacuum that determines how profitable a platform will be, but usage share.
Score: 6 Votes (Like | Disagree)
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21 weeks ago
Play Store only up 2,7%. Apple is really having a wonderful Christmas time.
Score: 4 Votes (Like | Disagree)
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21 weeks ago
There's way more Android devices for every Apple device sold. The Google Play revenue is pitiful compared to Apple's. I wonder if Android users have a culture of not-wanting-to-pay for apps, or if some other big factor like piracy is involved.
Score: 4 Votes (Like | Disagree)
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21 weeks ago
China. That's the primary explanation you both seemed to overlook. For a bit of perspective: Active Android devices in China - 731 million... and that was in 2018. That's more than twice the population of the entire US.


There's way more Android devices for every Apple device sold. The Google Play revenue is pitiful compared to Apple's. I wonder if Android users have a culture of not-wanting-to-pay for apps, or if some other big factor like piracy is involved.

There are way more devices, but most of them contribute no revenue to the Play Store. The Play Store gets no revenue from the #1 Android market in the world: China. That revenue goes to Chinese companies like Tencent, Baidu, and Xiaomi.


It’s the same reason why Google pays Apple so much money every year to keep Google search the default engine in Safari... {snipped for brevity and clarity}

Not only does the Play Store not get any revenue from the largest Android market, they it also competes with the individual stores from each of the handset makers. Oh, and Amazon. Play Store doesn't get any revenue from Amazon's flavor of Android.

The reasons you guys speculated would fall waaaaaaaaaaaaaaaaay down the list of contributing factors. China is the answer. Imagine Apple's App Store revenue without China.
Score: 3 Votes (Like | Disagree)
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21 weeks ago
Logic says iPhone should be available for free or for a ridiculously low price, cross-financed by Games and Services, providing the iOS platform to more people.

Reality however shows that iOS customers love to spend big
Score: 1 Votes (Like | Disagree)
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21 weeks ago
And how many devices were sold on Christmas Day? Soooo that like 5 99¢ apps per device?
Score: 1 Votes (Like | Disagree)

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