Consumer spending on the App Store totaled a record $193 million on Christmas Day 2019, representing a 16 percent increase year on year, according to a new report by Sensor Tower.
Approximately $84 million was spent on the Google Play store, representing year-on-year growth of 2.7 percent. Apple's App Store accounted for 70 percent of spending between the two platforms, which amounted to $277 million combined.
That total represented combined year-over-year growth of 11.3 percent for the two stores, which brought in $249 million combined in user spending on Christmas Day in 2018.
Sensor Tower says the increase in spending was largely due to new mobile device owners and people who received App Store gift cards, with games being the most popular purchase.
The majority of mobile spending on Christmas, approximately $210 million, was focused on the Games category, which generated 76 percent of revenue across both stores and grew about 8 percent Y/Y from $195 million. PUBG Mobile from Tencent’s TiMi studio led in-game spending with $8.5 million, up 431 percent from the $1.6 million players spent in the game on Christmas 2018.
Other apps accounted for approximately 2 percent more of all spending this Christmas compared to a year prior, bringing in an estimated $67 million. The top non-game app for overall spending on Christmas was reportedly the dating app Tinder, which brought in a gross global revenue near $2.1 million.
The App Store makes up a huge portion of Apple's services business. It currently receives a 30 percent cut of all revenue that developers earn from the App Store, with the exception of subscription apps. For apps where a customer maintains a subscription for more than a year, developers are entitled to an 85/15 split, with Apple taking a 15 percent cut rather than a 30 percent cut.
Monday January 13, 2025 5:33 am PST by Joe Rossignol
iOS 18.3 is currently in beta for developers and public beta testers. So far, the upcoming iPhone software update is very minor in scope.
Below, we outline what is new in iOS 18.3 so far.
The only potential new feature coming to iPhones with iOS 18.3 so far is robot vacuum support in the Home app, but this functionality is not yet live. Apple is laying the groundwork for the feature,...
Wednesday January 15, 2025 7:16 am PST by Joe Rossignol
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the "ultra-thin" device.
Overall, the "iPhone 17 Air" is shaping up to be a mixed bag. Due to its thinness, the device is expected to have some limited specifications compared to the iPhone 17 Pro models, including only a single rear camera, only a single speaker, no SIM...
Tuesday January 14, 2025 11:30 am PST by Juli Clover
Apple today released new firmware designed for the 25W MagSafe Charger that is compatible with the iPhone 12 and later and the latest AirPods and Apple Watch models. The updated firmware is version 2A143, up from the 2A138 firmware that the accessory shipped with. In the Settings app, you'll see a different version number than the internal firmware number.
The 2024 MagSafe charger was...
Thursday January 9, 2025 5:45 am PST by Joe Rossignol
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
iPhone 17 Pro concept based on rumors
Below, we recap key changes rumored for the iPhone 17 Pro models as of January 2025:
More aluminum: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models ...
Sunday January 12, 2025 4:11 pm PST by Joe Rossignol
Bloomberg's Mark Gurman recently reported that Apple plans to release new HomePod mini and Apple TV models this year, and now he has provided a more precise timeframe.
In his Power On newsletter today, Gurman said Apple is currently aiming to launch the new HomePod mini and Apple TV models "toward the end of the year."
That timeframe suggests the devices will be released at some point...
Tuesday January 14, 2025 3:47 pm PST by Juli Clover
Ahead of the season two premiere of hit TV show Severance, Apple is marketing the show with a fun Severance pop-up at the Grand Central Terminal in New York City.
Apple has assembled a glass cube with workstations that are identical to the setups that Lumon employees use on the show, complete with employees "working," doing yoga, playing catch, throwing paper airplanes, sipping coffee, and...
Wednesday January 8, 2025 7:05 am PST by Tim Hardwick
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch sometime in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for.
Apart from their audio and noise-canceling performance, which are generally regarded as...
Thursday January 16, 2025 6:45 am PST by Joe Rossignol
Apple today adjusted estimated trade-in values for select iPhone, iPad, Mac, and Apple Watch models in the U.S., according to its website.
Some values increased, while others decreased. The changes were not too significant, with most values rising or dropping by $5 to $50.
We have outlined some examples below:
Device
New Value
Old Value
iPhone 15 Pro Max
Up to $630
U ...
There's way more Android devices for every Apple device sold. The Google Play revenue is pitiful compared to Apple's. I wonder if Android users have a culture of not-wanting-to-pay for apps, or if some other big factor like piracy is involved.
It’s the same reason why Google pays Apple so much money every year to keep Google search the default engine in Safari. Through the iPhone, Apple has aggregated the best customers (those with the highest propensity to spend). So iphone users by and large are more willing to spend on content.
There is also the issue of higher piracy rates on android compared to iOS, which makes app development a lot less profitable on android.
This is what people who keep proselytising the larger android user base don’t get - it’s not more market share in a vacuum that determines how profitable a platform will be, but usage share.
There's way more Android devices for every Apple device sold. The Google Play revenue is pitiful compared to Apple's. I wonder if Android users have a culture of not-wanting-to-pay for apps, or if some other big factor like piracy is involved.
China. That's the primary explanation you both seemed to overlook. For a bit of perspective: Active Android devices in China - 731 million... and that was in 2018. That's more than twice the population of the entire US.
There's way more Android devices for every Apple device sold. The Google Play revenue is pitiful compared to Apple's. I wonder if Android users have a culture of not-wanting-to-pay for apps, or if some other big factor like piracy is involved.
There are way more devices, but most of them contribute no revenue to the Play Store. The Play Store gets no revenue from the #1 Android market in the world: China. That revenue goes to Chinese companies like Tencent, Baidu, and Xiaomi.
It’s the same reason why Google pays Apple so much money every year to keep Google search the default engine in Safari... {snipped for brevity and clarity}
Not only does the Play Store not get any revenue from the largest Android market, they it also competes with the individual stores from each of the handset makers. Oh, and Amazon. Play Store doesn't get any revenue from Amazon's flavor of Android.
The reasons you guys speculated would fall waaaaaaaaaaaaaaaaay down the list of contributing factors. China is the answer. Imagine Apple's App Store revenue without China.
Logic says iPhone should be available for free or for a ridiculously low price, cross-financed by Games and Services, providing the iOS platform to more people.
Reality however shows that iOS customers love to spend big