Tim Cook: Japanese Supplier Seiko Advance is the Reason Why iPhone 11 Pro is Available in Midnight Green

Apple CEO Tim Cook in a December trip to Japan visited Seiko Advance, one of Apple's suppliers in the country, and in an interview with Nikkei that was published today, he explained that Seiko Advance is the reason why the iPhone 11 Pro and Pro Max are available in Midnight Green.

Seiko Advance is a company that creates ink for devices like the iPhone. Cook was shown a vat of the Midnight Green dye when he visited Seiko Advance, and said that it was "only made by high-quality control and craftsmanship."

timcookseikoadvance
Creating green ink typically involves using pollutants like halogens, but according to Seiko Advance sales manager Yukinori Kabe, the company was able to develop a cleaner way to create green with high color accuracy and durability. Seiko Advance is also the only ink producer with a cleanroom in the factory, allowing temperature and humidity to be controlled for consistent quality.

The environmental friendliness of Seiko Advance's green ink appealed to Apple CEO ‌Tim Cook‌, leading Apple to add the color to its 2019 ‌iPhone‌ lineup. Seiko Advance is also the sole supplier for the Gold, Silver, and Space Gray inks used for the ‌iPhone 11‌ Pro and Pro Max.

For the lower-priced ‌iPhone 11‌, which comes in multiple bright colors, Apple uses several suppliers.

Cook in his tweet about Seiko Advance said the company brings the colors of the ‌iPhone 11‌ Pro to life thanks to "their craftsmanship and attention to detail." Apple has worked with Seiko Advance for ‌iPhone‌ inks since 2011, when Cook invited various ink makers to visit Apple to explain their products.

Kabe visited Apple's campus in Cupertino, met Cook for the first time, and found that at first, Seiko Advance wasn't able to meet Apple's high quality standards. Four years later, after trial and error, Seiko Advance supplied black ink for the ‌iPhone‌, leading to a partnership that now accounts for 40 percent of Seiko Advance's sales.

According to Cook, Apple and Seiko Advance have "grown together" and "push each other to innovate more."

Top Rated Comments

MacFather Avatar
12 months ago
Deleted.
Score: 41 Votes (Like | Disagree)
MacFather Avatar
12 months ago
Deleted.
Score: 22 Votes (Like | Disagree)
V_Man Avatar
12 months ago


It's a fact that Apple will only accept the highest quality options when creating products. If you want to be part of the Apple story, you have to be the best.

Like the butterfly keyboard.
Score: 22 Votes (Like | Disagree)
newyorksole Avatar
12 months ago
Stories like this are always cool to read. So many things happen behind the scenes.

Now start working on that deep blue / steel blue for the 2020 iPhones!
Score: 15 Votes (Like | Disagree)
dumastudetto Avatar
12 months ago
It's a fact that Apple will only accept the highest quality options when creating products. If you want to be part of the Apple story, you have to be the best.
Score: 11 Votes (Like | Disagree)
Artem Dzhadzha Avatar
12 months ago


Many people loved Apple's new keyboards, some others hate them. You can't please everyone all the time, but Apple will never stop driving forward with product innovation. If you can't stand change and advancement, I wouldn't recommend buying into Apple's ecosystems.

I develop macOS/iOS software for a living since 2005. I'm clear-headed Apple fan, and I know that Apple doesn't always use the best components, only what you can see and touch because this is what sells. Open any mac computer, and you'll see a cheap motherboard, cheap memory. Apple discontinued Apple Cinema Display until now because it didn't provide a competitive image anymore. Apple makes an awesome design, awesome look-and-feel, great UX. At the same time, iPhone 11 still doesn't have 5G. Sometimes Apple fails really hard, like with touch bar w/o Esc and butterfly keyboard. Otherwise, they wouldn't roll back with new 16" MacBook pro. You definitely can assemble much much better PC using ASUS, Corsair, Crusial, higher grade GPUs, etc. I know Apple products from inside and from outside, software and hardware. Apple products are mediocre-to-high, but the ecosystem is very good. So it's not only about the quality. Apple is not the highest quality.
Score: 8 Votes (Like | Disagree)

Top Stories

0 Deals Hero

Black Friday 2020: Best Apple Deals to Plan For

Saturday November 21, 2020 10:00 am PST by
In the lead-up to Black Friday next week, we've been putting a spotlight on the best deals coming from various retailers like Best Buy and Walmart. In an effort to further prepare our readers for the best Black Friday deals, we're breaking down what we think should be on your radar for Black Friday in 2020. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
m1 mac mini vignette

Apple Lists M1-Based Mac Mini Logic Boards With 10 Gigabit Ethernet in Internal Parts Ordering System

Friday November 20, 2020 9:32 am PST by
While the new Mac mini with the M1 chip is only available with Gigabit Ethernet, Apple has listed multiple M1-based Mac mini logic boards with 10 Gigabit Ethernet in an internal parts list for Apple Authorized Service Providers. For every Mac mini logic board with Gigabit Ethernet in the parts list, obtained by MacRumors, there is a corresponding logic board with 10 Gigabit Ethernet:...
new m1 chip

Craig Federighi: Native Windows on M1 Macs is 'Really up to Microsoft'

Friday November 20, 2020 11:57 am PST by
Following the release of the M1 Macs Apple executives have been doing interviews with a range of publications, and today, Ars Technica published another interview with software engineering chief Craig Federighi, hardware technologies lead Johny Srouji, and marketing VP Greg Joswiak. Much of the interview focuses on topics that the three have already covered in prior discussions, but there is ...
14

Apple Releases iOS 14.2.1 With Fix for Text Message Bug and iPhone 12 Mini Lock Screen Issues

Thursday November 19, 2020 10:16 am PST by
Apple today released iOS 14.2.1, a bug fix update that comes two weeks after the launch of iOS 14.2 and is available for Apple's new iPhone 12 models. The iOS 14.2.1 update can be downloaded for free and it is available on all eligible devices over-the-air in the Settings app. To access the new software, go to Settings > General > Software Update. According to Apple's release notes, iOS...
Walmart November Deals Hero

Black Friday Spotlight: Walmart Will Have AirPods Pro Down to Lowest Price of $169, and More Apple Deals

Thursday November 19, 2020 8:05 am PST by
We've been tracking early Black Friday deals in our dedicated Black Friday Roundup, and in an effort to prepare our readers for the big shopping event we're highlighting sales store-by-store in the lead-up to November 27. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Next ...
apple leather sleeve

Leather Sleeve for iPhone 12 Models Now Available From Apple

Friday November 20, 2020 12:16 pm PST by
Apple today began selling the Leather Sleeve for the new iPhone 12 models, with the accessory having first been announced alongside the updated iPhones in October. Priced at $129, the Leather Sleeve is not a case and is designed to be removed when the iPhone is in use. It features a cutout at the front that displays the time, and it comes with a matching leather strap. According to Apple, it ...
iOS14AntitrackFacebookSadfeature

Apple Confirms Commitment to App Tracking Transparency in Letter Condemning Facebook's Data Collection [Updated]

Thursday November 19, 2020 11:58 am PST by
Apple in iOS 14 is planning to introduce a new App Tracking Transparency feature that will let users know when companies want to track them across apps and website. Following outcry from developers like Facebook and ad networks unprepared for the change, Apple delayed the implementation of the anti-tracking functionality until early 2021. Eight civil society organizations recently sent a...
maxresdefault

CrossOver Allows x86 Windows Apps to Run on Apple M1 Macs

Wednesday November 18, 2020 6:07 pm PST by
Codeweavers posted a blog post and video tonight showing off CrossOver running on an Apple M1 MacBook Air. This video shows Team Fortress 2 running on a new M1 MacBook Air: CrossOver is software (based on Wine Project) that runs Microsoft Windows apps on the Mac by translating Windows APIs into their Mac equivalents. The Codeweavers team was able to run the current version of CrossOver on...
macbookpro13large

Apple Offers Instructions on What to Do if macOS Big Sur Causes Installation Errors on 2013 and 2014 MacBook Pro

Thursday November 19, 2020 6:12 pm PST by
Following the release of macOS Big Sur last week, a number of 2013 and 2014 MacBook Pro owners found that the update bricked their machines. Affected users saw their Macs get stuck displaying a black screen after attempting to install the new software. Apple has now addressed this issue in a new support document that provides instructions on what to do if macOS Big Sur can't be installed on...
128gb m1 macbook air education cropped

$799 M1 MacBook Air With 128GB Storage for Education Institutions Spotted Online

Friday November 20, 2020 5:15 am PST by
A new configuration of the M1 MacBook Air with 128GB of storage and a lower $799 price has today been spotted on Apple's U.S. Education Institution Hardware and Software Price List. The M1 MacBook Air is only available with 256GB, 512GB, 1TB, or 2TB of storage. There is currently no 128GB configuration on the Apple Store. However, Reddit user "u/dduci97" noticed that Apple has listed...