iPhone Buyers in U.S. More Than Twice as Likely to Own a Smartwatch as Android Buyers
New data from Consumer Intelligence Research Partners indicates that 35 percent of iPhone buyers in the United States have a smartwatch, compared to just 16 percent of Android buyers. This suggests that iPhone users are more than twice as likely as Android users to purchase a smartwatch.
Within this percentage of iPhone owners in the U.S., 19 percent own the Apple Watch and 10 percent own a Fitbit. Android owners are more likely to own a Fitbit (5 percent) than a Samsung smartwatch (4 percent).
“Among the relatively small share of all smartphone buyers that have any kind of smartwatch, iPhone buyers are twice as likely to own one than Android buyers,” said Josh Lowitz, CIRP Partner and Co-Founder.
“Not surprisingly, Apple Watch is the leading smartwatch for iPhone buyers, while about half as many own a Fitbit. Until now, Fitbit was a neutral brand, but now becomes part of the Google-Android-Pixel-Nest universe. This creates an interesting new Android entry point into the Apple ecosystem, with a decent percentage of iPhone owners now using a wearable that becomes a more Android-friendly device. Also, among the small percentage of Android owners that have a smartwatch, Samsung and Fitbit have roughly equal shares.”
Google just announced its plan to acquire Fitbit for $2.1 billion, planning to release a new "Made by Google" wearables category that includes Fitbit devices.
For Apple, CEO Tim Cook recently stated that Apple set new fourth quarter revenue records for its wearables in every market, based on strong sales for Apple Watch and other devices like AirPods and Beats headphones.
CIRP based its findings on a survey of 500 mobile phone buyers in the United States, surveyed from September 29 through October 10, 2019. Those surveyed activated a mobile phone in the U.S. in the July to September 2019 period.
Popular Stories
Update: the Naver account appears to be referencing a speculative post on X by Vadim Yuryev, dated October 6. The original article follows.
Apple will announce new products through a series of press releases beginning as soon as next week, according to a dubious claim posted on the Korean blog Naver.
The Naver blog account yeux1122, which aggregates rather than originates Apple...
Apple has invited a group of social media influencers to Colorado this week for an unusual event involving group hiking, trail running, and other outdoor activities designed to showcase the company's recently launched iPhone 17 Pro Max, AirPods Pro 3, and Apple Watch Ultra 3.
An invitation was shared on X (Twitter) by photographer Johnny Hawk, featuring a simple message: "Hi Johnny. We're so ...
While it is unclear if Apple will host an October event this year, or stick to press releases, rumors suggest it will announce several new products this month.
The graphic for Apple's "Unleashed" event in October 2021
Below, we have recapped everything to know about a potential Apple event this October.
When
The table below outlines when Apple teased its October launches over the past...
While the iPhone 18 Pro and iPhone 18 Pro Max are still nearly a year away, a handful of new features and changes have already been rumored for the devices.
Below, we have recapped some of the early iPhone 18 Pro rumors so far.
Smaller Dynamic Island
The standard iPhone 18, iPhone 18 Pro, and iPhone 18 Pro Max will be equipped with a slightly smaller Dynamic Island, but the devices will...
We're just about due for the next-generation Apple silicon chip, which will kick off a new wave of Mac refreshes. The M5 chip is expected to make an appearance in some new products before the end of the year, but most Mac refreshes will happen in 2026.
We've rounded up current rumors on when we might see updates for Apple's notebook and desktop machines.
MacBook Pro
The MacBook Pro could ...
Apple today released new firmware designed for the AirPods Pro 3, prior-generation AirPods Pro 2, and the AirPods 4 models. The firmware has a build number of 8A358, up from 8A356.
There's no word on what's include in the updated firmware, but the prior 8A356 update added iOS 26 features to the AirPods Pro 2, AirPods Pro 3, and AirPods 4 with ANC. The software introduced better audio quality ...
Chinese smartphone maker Vivo has taken some inspiration from Apple's Liquid Glass design language for its latest operating system update, OriginOS 6. Unveiled this week, OriginOS 6 has the same rounded buttons and translucent glass look as iOS 26.
In a demo video, a Vivo smartphone features an interface that could be easily mistaken for iOS 26. There's a Liquid Glass clock, Control Center,...
Earlier this year, Apple finally launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. However, now nearly five months later, CarPlay Ultra is still limited to just one luxury vehicle brand.
CarPlay Ultra features deeper integration with a vehicle's instrument cluster and systems, built-in apps for radio and climate controls, rear-view...
Apple today released new beta firmware that's designed for the AirPods Pro 2, AirPods Pro 3, and AirPods 4. The firmware is limited to developers at the current time, and it has a build number of 8B5014c.
The firmware comes as Apple is testing the iOS 26.1 update. It likely adds support for Live Translation in new languages, including Japanese, Korean, Italian, and Chinese (both Mandarin...
