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Spotify Reaches 113 Million Paying Subscribers, Says It's Growing Twice as Fast as Apple Music
In a letter to shareholders, part of its third quarter earnings results, Spotify said that publicly available data indicates that it is adding roughly twice as many subscribers per month as Apple Music:
We continue to feel very good about our competitive position in the market. Relative to Apple, the publicly available data shows that we are adding roughly twice as many subscribers per month as they are. Additionally, we believe that our monthly engagement is roughly 2x as high and our churn is at half the rate.Apple Music had 60 million paying subscribers as of late June, according to Apple's services chief Eddy Cue. Spotify has remained nearly twice as large as Apple Music in terms of paying subscribers over the last year.