Apple is planning to make a donation to help wildfire relief efforts in the state of California, Apple CEO Tim Cook announced on Twitter this morning.

It is fire season in California right now, and Sonoma County in Northern California is currently facing the Kincade fire, which has burned more than 65,000 acres and has required hundreds of thousands of people in the area to evacuate.

kincadefire


Over the weekend, winds that reached close to 100 mph drove the fire further towards Santa Rosa, a major city in the area, and additional high winds are expected later this week. Combined with dry conditions, the higher winds California sees in October and November can be disastrous.


In Northern California, power company PG&E has been cutting power to millions of customers in an effort to avoid fires (PG&E was found responsible for last year's Camp Fire), but that didn't stop the Kincade fire.

There are fires raging in both Southern and Northern California at this time, and California Governor Gavin Newsom has declared a statewide emergency.

Apple also provided aid during last year's California fires and the 2017 Tubbs Fire that impacted Northern California.

Top Rated Comments

citysnaps Avatar
18 months ago

If you think Apple is “doing good,” then they have you fooled. They are protecting their investment, plain and simple. If they actually cared about making the world a better place, rather than just the immediate vicinity of their main talent pool and headquarters, then we’d see drastically better working conditions at their manufacturing partners. They care about their investments and news blurbs, not much else. The same can be said for any of the other large Silicon Valley companies.


^^ You’ve absolutely got the right idea.
What investments has Apple been protecting when they’ve donated millions to Katrina and dozens of other disaster reliefs over the years?
Score: 4 Votes (Like | Disagree)
QCassidy352 Avatar
18 months ago

What investments has Apple been protecting when they’ve donated millions to Katrina and dozens of other disaster reliefs over the years?
Indeed. They do this for most every major disaster.

the SF Bay Area is facing a very complex and serious set of problems right now. Big tech is not blameless, but they are also not solely to blame.

there’s a reason companies cluster like this, and it’s a good idea from a corporate standpoint to be in the cluster. (Also worth noting Apple has been here a lot longer than most.)

Apple also did not cause the perpetual drought conditions or 100 mph winds that are taking what should be controllable fires and making them nightmares. Nor did they cause PG&E to neglect their grid for decades, leading to both fire vulnerabilities and cascading power shut offs.

the bottom line here is that there is plenty of blame to go around here, but Apple giving money to those most hurt by the fires is a good thing. Period.
Score: 3 Votes (Like | Disagree)
BWhaler Avatar
18 months ago
Thank you Apple.
Score: 2 Votes (Like | Disagree)
ThisBougieLife Avatar
18 months ago

Gotta keep the local talent pool happy. God forbid Apple opens an office in a sensible location.
There’s no part of the U.S. that’s free of natural disasters. Make that the world, in fact.
Score: 2 Votes (Like | Disagree)
m0sher Avatar
18 months ago
Thank you Apple for your donations / generosity when disasters strike in America.

God Bless those in Cali and keep them out of harms way.
Score: 2 Votes (Like | Disagree)
konqerror Avatar
18 months ago

Gotta keep the local talent pool happy. God forbid Apple opens an office in a sensible location.
They have a major campus in Austin, which dates back to at least the PowerPC days, along with Sacramento, Seattle, New York, and rumored expansion plans either in Raleigh or Northern Virginia.

Cupertino was a perfectly reasonable place to have offices in 1976 and through the mid-2000s. You simply can't move an operation that's been there for 43 years.
Score: 2 Votes (Like | Disagree)

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