Apple is planning to host an Apple TV+ premiere event for "The Morning Show" in New York City, according to a stage and banners that have been erected at the Lincoln Center plaza in Manhattan.
Based on multiple images shared on social media, Apple has a stage and multicolored signs that alternately highlight Apple TV+ and "The Morning Show," an upcoming series starring Jennifer Aniston, Reese Witherspoon, and Steve Carrell. The show is set to premiere tonight, with additional premiere events happening later in the week.
Apple TV+ reviews came out this morning and critics were not particularly kind to "The Morning Show" despite its all star cast. The Hollywood Reporter, for example, called the pilot "brutally dull," while Variety said Witherspoon and Aniston couldn't "salvage this politically muddled, underthought, and underwhelming streaming misfire."
Apple appears to be planning to hold a red carpet launch event at the Lincoln Center plaza tonight along with additional showings at the Paley Center tomorrow evening, which will also include a Q&A session with Reese Witherspoon and Jennifer Aniston.
A recent Instagram story from "The Morning Show" suggests Apple TV+ is going to debut at 10:00 a.m. Pacific Time or 1:00 p.m. Eastern Time, though earlier reports suggested the service would be launching at midnight Pacific Time on November 1.
Apple TV+ will also launch with "See," "Dickinson," "For All Mankind," "Ghostwriters," "Snoopy in Space," and more.
Update: Apple has shared details about the official New York premiere of "The Morning Show" in a Newsroom article.
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Thursday April 17, 2025 4:12 am PDT by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup.
If you skipped the iPhone...
Tuesday April 15, 2025 6:31 am PDT by Tim Hardwick
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself.
Here's the case for Apple releasing a truly all-screen iPhone with no...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Subscribe to the MacRumors YouTube channel for more videos.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
Wednesday April 16, 2025 11:28 am PDT by Joe Rossignol
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed.
Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles."
If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
Apple seeded the third beta of iOS 18.5 to developers today, and so far the software update includes only a few minor changes.
The changes are in the Mail and Settings apps.
In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner.
In the Settings app, AppleCare+ coverage information is more...
This week saw rumor updates on the iPhone 17 Pro and next-generation Vision Pro, while a minor iOS 18.4.1 update delivered not just security fixes but also a fix for some CarPlay issues.
We also looked ahead at what else is in Apple's pipeline for the rest of 2025 and even the 20th-anniversary iPhone coming in 2027, so read on below for all the details on these stories and more!
iPhone 17 ...
Tuesday April 22, 2025 5:01 am PDT by Tim Hardwick
A developer has demonstrated Windows 11 ARM running on an M2 iPad Air using emulation, which has become much easier since the EU's Digital Markets Act (DMA) regulations came into effect.
As spotted by Windows Latest, NTDev shared an instance of the emulation on social media and posted a video on YouTube (embedded below) demonstrating it in action. The achievement relies on new EU regulatory...
If Apple Keynotes are anything to go by I wouldn't have much confidence in Apple's content creation and direction.
Well it's a good thing Apple itself isn't creating any of their television content then, they're the distributor. The content creators for Apple TV+ shows are independent production companies who then pitch the shows to networks/streaming companies. And those companies decide if they want to buy the show. Echo Films and Hello Sunshine are the creators of The Morning Show. Just goes to show how little you know about how television is actually made.
I have been watching film and TV for years and I have the gut instinct to know when a movie or TV show is crap. Recently Martin Scorsese and Francis Copola both said the Marvel Fantasy franchise are all crap and I have been saying this for years now. I have not had the desire to watch a single one of those films. Steve Jobs said it too. Glad to know my thought process is the same as these geniuses.
The Morning show is a similar conclusion. Jennifer Anniston and Reese Whitherspoon are two very average/mediocre actors and their work over the years from Friends to Legally Blond are all forgettable. Steve Caroll has always been unfunny from the get-go and a major point of this was his character in the sequel to Bruce Almighty. Jim Carrey made me laugh my pants off, but Steve's version was just pathetic.
The Morning show to me based on the ads and previews just never gave me a sense of plot or purpose. Its just Apple throwing out shiny objects (Reese and Jennifer) and thinking it would be enough to get us going. Sorry Tim, it doesn't work that way.
Apple needs to create relatable content. You can't relate to any of these characters. It's so obvious, you spent billions and you couldn't figure this.
So, your logic is that because you said Marvel movies were crap (which was then followed by Scorcese and Coppola), then this view is representative of the world? Did you miss how glaringly popular these films are with the general population and just how much they’ve made?
Likewise, you say shows like ‘Friends’ are forgettable? Really? Really? I can’t speak for the country of its inception, but here in the UK, Friends has just been crowned as the most streamed show for the past year - again. No mean feat given it stopped production what, 15 years ago?
I think Apple might know what they’re doing here. Certainly more so than Mr Dee anyway...
I have the gut instinct to know when a movie or TV show is crap. Recently Martin Scorsese and Francis Copola both said the Marvel Fantasy franchise are all crap and I have been saying this for years now.
Based on what you’re saying, it seems like Apple’s streaming tv service is going to be a huge success.
