Apple is planning to host an Apple TV+ premiere event for "The Morning Show" in New York City, according to a stage and banners that have been erected at the Lincoln Center plaza in Manhattan.
Based on multiple images shared on social media, Apple has a stage and multicolored signs that alternately highlight Apple TV+ and "The Morning Show," an upcoming series starring Jennifer Aniston, Reese Witherspoon, and Steve Carrell. The show is set to premiere tonight, with additional premiere events happening later in the week.
Apple TV+ reviews came out this morning and critics were not particularly kind to "The Morning Show" despite its all star cast. The Hollywood Reporter, for example, called the pilot "brutally dull," while Variety said Witherspoon and Aniston couldn't "salvage this politically muddled, underthought, and underwhelming streaming misfire."
Apple appears to be planning to hold a red carpet launch event at the Lincoln Center plaza tonight along with additional showings at the Paley Center tomorrow evening, which will also include a Q&A session with Reese Witherspoon and Jennifer Aniston.
A recent Instagram story from "The Morning Show" suggests Apple TV+ is going to debut at 10:00 a.m. Pacific Time or 1:00 p.m. Eastern Time, though earlier reports suggested the service would be launching at midnight Pacific Time on November 1.
Apple TV+ will also launch with "See," "Dickinson," "For All Mankind," "Ghostwriters," "Snoopy in Space," and more.
Update: Apple has shared details about the official New York premiere of "The Morning Show" in a Newsroom article.
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year.
In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July.
Transparency
In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
Thursday July 10, 2025 4:54 am PDT by Tim Hardwick
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive.
If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
Apple is expanding the ability to add an Apple Account Card to the Wallet app to more countries, according to backend Apple Pay changes.
With iOS 15.5, Apple updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID.
If you receive an Apple gift card, for example, it is added to an Apple Account that is also...
Three out of four iPhone 17 models will feature more RAM than the equivalent iPhone 16 models, according to a new leak that aligns with previous rumors.
The all-new iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max will each be equipped with 12GB of RAM, according to Fixed Focus Digital, an account with more than two million followers on Chinese social media platform Weibo. The...
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year.
As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display
iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors.
Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each.
iPhone 17 Series
iPho...
If Apple Keynotes are anything to go by I wouldn't have much confidence in Apple's content creation and direction.
Well it's a good thing Apple itself isn't creating any of their television content then, they're the distributor. The content creators for Apple TV+ shows are independent production companies who then pitch the shows to networks/streaming companies. And those companies decide if they want to buy the show. Echo Films and Hello Sunshine are the creators of The Morning Show. Just goes to show how little you know about how television is actually made.
I have been watching film and TV for years and I have the gut instinct to know when a movie or TV show is crap. Recently Martin Scorsese and Francis Copola both said the Marvel Fantasy franchise are all crap and I have been saying this for years now. I have not had the desire to watch a single one of those films. Steve Jobs said it too. Glad to know my thought process is the same as these geniuses.
The Morning show is a similar conclusion. Jennifer Anniston and Reese Whitherspoon are two very average/mediocre actors and their work over the years from Friends to Legally Blond are all forgettable. Steve Caroll has always been unfunny from the get-go and a major point of this was his character in the sequel to Bruce Almighty. Jim Carrey made me laugh my pants off, but Steve's version was just pathetic.
The Morning show to me based on the ads and previews just never gave me a sense of plot or purpose. Its just Apple throwing out shiny objects (Reese and Jennifer) and thinking it would be enough to get us going. Sorry Tim, it doesn't work that way.
Apple needs to create relatable content. You can't relate to any of these characters. It's so obvious, you spent billions and you couldn't figure this.
So, your logic is that because you said Marvel movies were crap (which was then followed by Scorcese and Coppola), then this view is representative of the world? Did you miss how glaringly popular these films are with the general population and just how much they’ve made?
Likewise, you say shows like ‘Friends’ are forgettable? Really? Really? I can’t speak for the country of its inception, but here in the UK, Friends has just been crowned as the most streamed show for the past year - again. No mean feat given it stopped production what, 15 years ago?
I think Apple might know what they’re doing here. Certainly more so than Mr Dee anyway...
I have the gut instinct to know when a movie or TV show is crap. Recently Martin Scorsese and Francis Copola both said the Marvel Fantasy franchise are all crap and I have been saying this for years now.
Based on what you’re saying, it seems like Apple’s streaming tv service is going to be a huge success.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
