Apple Hosting Apple TV+ Event for 'The Morning Show' in New York City [Updated]

If Apple Keynotes are anything to go by I wouldn't have much confidence in Apple's content creation and direction.

Well it's a good thing Apple itself isn't creating any of their television content then, they're the distributor. The content creators for Apple TV+ shows are independent production companies who then pitch the shows to networks/streaming companies. And those companies decide if they want to buy the show. Echo Films and Hello Sunshine are the creators of The Morning Show. Just goes to show how little you know about how television is actually made.

Is anyone else absolutely uninterested in apples shows?

In the streaming game, money and star power doesn't matter as much - good story and characters are paramount for success.

I have been watching film and TV for years and I have the gut instinct to know when a movie or TV show is crap. Recently Martin Scorsese and Francis Copola both said the Marvel Fantasy franchise are all crap and I have been saying this for years now. I have not had the desire to watch a single one of those films. Steve Jobs said it too. Glad to know my thought process is the same as these geniuses.

The Morning show is a similar conclusion. Jennifer Anniston and Reese Whitherspoon are two very average/mediocre actors and their work over the years from Friends to Legally Blond are all forgettable. Steve Caroll has always been unfunny from the get-go and a major point of this was his character in the sequel to Bruce Almighty. Jim Carrey made me laugh my pants off, but Steve's version was just pathetic.

The Morning show to me based on the ads and previews just never gave me a sense of plot or purpose. Its just Apple throwing out shiny objects (Reese and Jennifer) and thinking it would be enough to get us going. Sorry Tim, it doesn't work that way.

Apple needs to create relatable content. You can't relate to any of these characters. It's so obvious, you spent billions and you couldn't figure this.

So, your logic is that because you said Marvel movies were crap (which was then followed by Scorcese and Coppola), then this view is representative of the world? Did you miss how glaringly popular these films are with the general population and just how much they’ve made?

Likewise, you say shows like ‘Friends’ are forgettable? Really? Really? I can’t speak for the country of its inception, but here in the UK, Friends has just been crowned as the most streamed show for the past year - again. No mean feat given it stopped production what, 15 years ago?

I think Apple might know what they’re doing here. Certainly more so than Mr Dee anyway...

I wish Apple success in this new endeavor. As for me, I've got all the monthly streaming bills I can handle right now.

I have the gut instinct to know when a movie or TV show is crap. Recently Martin Scorsese and Francis Copola both said the Marvel Fantasy franchise are all crap and I have been saying this for years now.

Based on what you’re saying, it seems like Apple’s streaming tv service is going to be a huge success.

What's the point in having an event for a show?

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