Apple's Push Into Hollywood Detailed in Businessweek Feature Ahead of Apple TV+ Launch

Ahead of the launch of Apple TV+ on November 1, Bloomberg Businessweek has explored Apple's foray into original content in a feature titled "The One Where Apple Tried to Buy Its Way Into Hollywood."

apple dickinson premiere
Many of the the reported details are already known, ranging from some Hollywood executives frowning upon Apple's culture of secrecy to Apple spending over $250 million on the ‌Apple TV+‌ series "The Morning Show," including over $1 million per episode for stars Jennifer Aniston and Reese Witherspoon.

In its early discussions about scripted programming, Apple also reportedly considered a project involving actor Keanu Reeves, known for his roles in movies like "The Matrix," "John Wick," and "Speed."

‌Apple TV+‌ is Apple's upcoming subscription-based streaming video service, launching November 1 in over 100 countries. The service will be available on the Apple TV app on iPhone, iPad, ‌Apple TV‌, Mac, and other platforms, including online at tv.apple.com, for $4.99 per month with a seven-day free trial.

‌Apple TV+‌ is led by former Sony Pictures Television executives Jamie Erlicht and Zack Van Amburg, who have reportedly been tasked with securing original content that is appropriate to be previewed in Apple's retail stores around the world, although it seems there will be some exceptions to that rule.

‌Apple TV+‌ will debut with the aforementioned "The Morning Show," which also stars Steve Carell, as well as the post-apocalyptic thriller "See" starring Jason Momoa, coming-of-age comedy series "Dickinson" starring Hailee Steinfeld, kids shows "Snoopy in Space" and "Helpsters," and more.

apple tv plus series
Since September 10, customers who purchase any ‌iPhone‌, ‌iPad‌, ‌Apple TV‌, iPod touch, or Mac can get one year of ‌Apple TV+‌ for free.

Top Rated Comments

Herrpod Avatar
57 months ago
Even for 4.99 a month, that's an incredibly sad lineup of shows.
Score: 3 Votes (Like | Disagree)
gkarris Avatar
57 months ago
SNOOPY!!!

"For All Mankind" - hopefully will be good.

"See" looks interesting (ha, ha). Met Jason Momoa years ago at a Stargate Con - great guy, right before he filmed "Conan". Maybe they should do a GOT and film an episode in complete darkness... ;)
Score: 2 Votes (Like | Disagree)
ShadowJade Avatar
57 months ago

Even for 4.99 a month, that's an incredibly sad lineup of shows.
My wife paid $2.99 last night for an episode of Grey's Anatomy that Tivo didn't tape while the cable was out. You pay $2.00 for a Blu-Ray on Redbox. Guess it is all in the value that you place on $1. I figure if I watch 5 hours of programming per month, I am good with that price..(hell, just paid $75 for my family of 4 to prebuy Star Wars tickets...that will only be a collective 8 hours of entertainment at $9.38 per hour!).
Score: 1 Votes (Like | Disagree)
bb9 Avatar
57 months ago

('https://www.macrumors.com/2019/10/23/apple-in-hollywood-businessweek/')


Ahead of the launch of Apple TV+ on November 1, Bloomberg Businessweek ('https://www.bloomberg.com/news/features/2019-10-23/apple-tv-is-apple-s-answer-in-the-streaming-wars') has explored Apple's foray into original content in a feature titled "The One Where Apple Tried to Buy Its Way Into Hollywood."



Many of the the reported details are already known, ranging from some Hollywood executives frowning upon Apple's culture of secrecy to Apple spending over $250 million on the Apple TV+ series "The Morning Show," including over $1 million per episode for stars Jennifer Aniston and Reese Witherspoon.

In its early discussions about scripted programming, Apple also reportedly considered a project involving actor Keanu Reeves, known for his roles in movies like "The Matrix," "John Wick," and "Speed."

Apple TV+ is Apple's upcoming subscription-based streaming video service, launching November 1 in over 100 countries. The service will be available on the Apple TV app on iPhone, iPad, Apple TV, Mac, and other platforms, including online at tv.apple.com, for $4.99 per month with a seven-day free trial.

Apple TV+ is led by former Sony Pictures Television executives Jamie Erlicht and Zack Van Amburg, who have reportedly been tasked with securing original content that is appropriate to be previewed in Apple's retail stores around the world, although it seems there will be some exceptions to that rule.

Apple TV+ will debut with the aforementioned "The Morning Show," which also stars Steve Carell, as well as the post-apocalyptic thriller "See" starring Jason Momoa, coming-of-age comedy series "Dickinson" starring Hailee Steinfeld, kids shows "Snoopy in Space" and "Helpsters," and more.



Since September 10, customers who purchase any iPhone, iPad, Apple TV, iPod touch, or Mac can get one year of Apple TV+ for free.

Article Link: Apple's Push Into Hollywood Detailed in Businessweek Feature Ahead of Apple TV+ Launch ('https://www.macrumors.com/2019/10/23/apple-in-hollywood-businessweek/')
Looking forward to check it out :)
Score: 1 Votes (Like | Disagree)
ElectricPotato Avatar
57 months ago
How is it Snoopy in Space is still alive with his helmet off?
Score: 1 Votes (Like | Disagree)
Rojaaemon Avatar
57 months ago
Hey, where's the Jennifer Aniston and Reese Witherspoon photo?
Score: 1 Votes (Like | Disagree)

Popular Stories

General Apps Messages

Apple Announces 'Groundbreaking' New Security Protocol for iMessage

Wednesday February 21, 2024 6:00 am PST by
Apple today announced a new post-quantum cryptographic protocol for iMessage called PQ3. Apple says this "groundbreaking" and "state-of-the-art" protocol provides "extensive defenses against even highly sophisticated quantum attacks." Apple believes the PQ3 protocol's protections "surpass those in all other widely deployed messaging apps," according to its blog post:Today we are announcing...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

Six Reasons to Wait for Next Year's iPhone 17

Thursday February 22, 2024 4:20 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
iOS 17

iOS 17.4 Will Add These New Features to Your iPhone

Monday February 19, 2024 6:52 am PST by
Apple last month confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU and Apple Podcasts transcripts. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay later this year. More details about the new...
Oled iPads and MackBook Pro Notch

Apple's OLED Roadmap: New iPad Mini, Foldable iPad Pro, and More

Wednesday February 21, 2024 5:29 am PST by
Apple is planning to launch at least nine new devices with OLED displays across the iPad and MacBook product lines, according to an updated forecast from research firm Omdia that sets out the company's plans in detail. As widely rumored, Apple's push to transition to OLED will apparently be jump-started by the release of new 11- and 13-inch iPad Pro models this year. The displays will...
Next Generation CarPlay Porsche 1

Apple Launching Next-Generation CarPlay This Year With These New Features

Wednesday February 21, 2024 2:03 pm PST by
Apple recently updated its website to confirm that the first vehicle models with next-generation CarPlay support will debut "in 2024." This wording is shown on Apple's regional websites for the U.S., Canada, Australia, New Zealand, and many other countries. The iOS 17.4 beta includes code-level references to eight new CarPlay apps:Auto Settings: This app will let you manage paired iPhones...
iPad Pro OLED Feature 2

Apple's Upcoming OLED iPad Pro Models Rumored to Be Much Thinner

Tuesday February 20, 2024 1:39 pm PST by
Apple is planning to update the iPad Air and iPad Pro lineups as soon as March, and the new iPad Pro models will be significantly thinner according to dimensions shared by 9to5Mac. Citing sources with knowledge of Apple's plans, the site claims that the larger version will be more than 1mm thinner. The current 12.9-inch iPad Pro measures in at 6.4mm thick, but the new model is said to be 5mm ...
Apple Sports App Preview Feature

'Apple Sports' App Announced With Personalized Scoreboards and More

Wednesday February 21, 2024 6:16 am PST by
Apple today announced "Apple Sports," a new free app that provides real-time statistics, scores, and more. Apple Sports features a personalized experience with a user's favorite leagues, tournaments, teams shown on an easy-to-read scoreboard. Users can navigate between scores and upcoming games, explore play-by-play information, team statistics, lineup details, and live betting odds, with...
volvo s60 drivers apple maps

iOS 17.4 Beta Adds CarPlay Option to Show Upcoming Maneuvers in Instrument Cluster

Tuesday February 20, 2024 10:47 am PST by
The fourth beta of iOS 17.4 that Apple released today adds a new CarPlay feature, according to the notes that Apple provided to developers. In supported CarPlay vehicles, there's now an Apple Maps option to show information about upcoming maneuvers in the instrument cluster. CarPlay users will be able to swap the display type between the main and instrument cluster by tapping on the map...