Apple's Push Into Hollywood Detailed in Businessweek Feature Ahead of Apple TV+ Launch

Ahead of the launch of Apple TV+ on November 1, Bloomberg Businessweek has explored Apple's foray into original content in a feature titled "The One Where Apple Tried to Buy Its Way Into Hollywood."

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Many of the the reported details are already known, ranging from some Hollywood executives frowning upon Apple's culture of secrecy to Apple spending over $250 million on the ‌Apple TV+‌ series "The Morning Show," including over $1 million per episode for stars Jennifer Aniston and Reese Witherspoon.

In its early discussions about scripted programming, Apple also reportedly considered a project involving actor Keanu Reeves, known for his roles in movies like "The Matrix," "John Wick," and "Speed."

‌Apple TV+‌ is Apple's upcoming subscription-based streaming video service, launching November 1 in over 100 countries. The service will be available on the Apple TV app on iPhone, iPad, ‌Apple TV‌, Mac, and other platforms, including online at tv.apple.com, for $4.99 per month with a seven-day free trial.

‌Apple TV+‌ is led by former Sony Pictures Television executives Jamie Erlicht and Zack Van Amburg, who have reportedly been tasked with securing original content that is appropriate to be previewed in Apple's retail stores around the world, although it seems there will be some exceptions to that rule.

‌Apple TV+‌ will debut with the aforementioned "The Morning Show," which also stars Steve Carell, as well as the post-apocalyptic thriller "See" starring Jason Momoa, coming-of-age comedy series "Dickinson" starring Hailee Steinfeld, kids shows "Snoopy in Space" and "Helpsters," and more.

apple tv plus series
Since September 10, customers who purchase any ‌iPhone‌, ‌iPad‌, ‌Apple TV‌, iPod touch, or Mac can get one year of ‌Apple TV+‌ for free.

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Top Rated Comments

Herrpod Avatar
61 months ago
Even for 4.99 a month, that's an incredibly sad lineup of shows.
Score: 3 Votes (Like | Disagree)
gkarris Avatar
61 months ago
SNOOPY!!!

"For All Mankind" - hopefully will be good.

"See" looks interesting (ha, ha). Met Jason Momoa years ago at a Stargate Con - great guy, right before he filmed "Conan". Maybe they should do a GOT and film an episode in complete darkness... ;)
Score: 2 Votes (Like | Disagree)
ShadowJade Avatar
61 months ago

Even for 4.99 a month, that's an incredibly sad lineup of shows.
My wife paid $2.99 last night for an episode of Grey's Anatomy that Tivo didn't tape while the cable was out. You pay $2.00 for a Blu-Ray on Redbox. Guess it is all in the value that you place on $1. I figure if I watch 5 hours of programming per month, I am good with that price..(hell, just paid $75 for my family of 4 to prebuy Star Wars tickets...that will only be a collective 8 hours of entertainment at $9.38 per hour!).
Score: 1 Votes (Like | Disagree)
bb9 Avatar
61 months ago

('https://www.macrumors.com/2019/10/23/apple-in-hollywood-businessweek/')


Ahead of the launch of Apple TV+ on November 1, Bloomberg Businessweek ('https://www.bloomberg.com/news/features/2019-10-23/apple-tv-is-apple-s-answer-in-the-streaming-wars') has explored Apple's foray into original content in a feature titled "The One Where Apple Tried to Buy Its Way Into Hollywood."



Many of the the reported details are already known, ranging from some Hollywood executives frowning upon Apple's culture of secrecy to Apple spending over $250 million on the Apple TV+ series "The Morning Show," including over $1 million per episode for stars Jennifer Aniston and Reese Witherspoon.

In its early discussions about scripted programming, Apple also reportedly considered a project involving actor Keanu Reeves, known for his roles in movies like "The Matrix," "John Wick," and "Speed."

Apple TV+ is Apple's upcoming subscription-based streaming video service, launching November 1 in over 100 countries. The service will be available on the Apple TV app on iPhone, iPad, Apple TV, Mac, and other platforms, including online at tv.apple.com, for $4.99 per month with a seven-day free trial.

Apple TV+ is led by former Sony Pictures Television executives Jamie Erlicht and Zack Van Amburg, who have reportedly been tasked with securing original content that is appropriate to be previewed in Apple's retail stores around the world, although it seems there will be some exceptions to that rule.

Apple TV+ will debut with the aforementioned "The Morning Show," which also stars Steve Carell, as well as the post-apocalyptic thriller "See" starring Jason Momoa, coming-of-age comedy series "Dickinson" starring Hailee Steinfeld, kids shows "Snoopy in Space" and "Helpsters," and more.



Since September 10, customers who purchase any iPhone, iPad, Apple TV, iPod touch, or Mac can get one year of Apple TV+ for free.

Article Link: Apple's Push Into Hollywood Detailed in Businessweek Feature Ahead of Apple TV+ Launch ('https://www.macrumors.com/2019/10/23/apple-in-hollywood-businessweek/')
Looking forward to check it out :)
Score: 1 Votes (Like | Disagree)
ElectricPotato Avatar
61 months ago
How is it Snoopy in Space is still alive with his helmet off?
Score: 1 Votes (Like | Disagree)
Rojaaemon Avatar
61 months ago
Hey, where's the Jennifer Aniston and Reese Witherspoon photo?
Score: 1 Votes (Like | Disagree)