Apple CEO Tim Cook Visits Fifth Avenue Store as iPhone 11 Launch Day Continues Around the World

iPhone 11 and Apple Watch Series 5 launch day is now underway in the United States and Canada, with deliveries beginning to arrive to customers. Apple Stores are also opening early at 8 a.m. local time in each country to accommodate in-store pickups and walk-in purchases on a first-come, first-served basis.

Apple's CEO Tim Cook and retail chief Deirdre O'Brien attended the grand reopening of the company's newly revamped Fifth Avenue store in Manhattan today, posing for photos with customers and joining in the launch day excitement.

tim cook fifth ave
All of the new iPhone 11 and Apple Watch Series 5 models should be on display at most Apple Stores starting today for customers to try out. And as first noted by Mark Gurman, Apple has installed lit-up "11" and "Pro" window displays at select stores for the iPhone 11 and iPhone 11 Pro.

apple store iphone 11 pro sign

"Pro" sign at an Apple Store via ericip220

Visiting an Apple Store today for launch day? Share your photos with us on Twitter by tagging @MacRumors.

Popular Stories

Apple Announces Special Event in New York Feature

Apple Announces Special Event in New York, London, and Shanghai on March 4

Monday February 16, 2026 6:05 am PST by
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET. Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
M3 iPad Air

Apple's Next Two Products Are Coming Soon

Thursday February 12, 2026 11:17 am PST by
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman. "Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Apple Announces Special Event in New York Feature 1

Apple Event on March 4: Here's What to Expect

Tuesday February 17, 2026 8:08 am PST by
Apple on Monday invited selected journalists and content creators to a "special Apple Experience" on Wednesday, March 4 in New York, London, and Shanghai. At an Apple Experience, attendees are typically given the opportunity to try out Apple's latest hardware or software. Following the launch of Apple Creator Studio last month, for example, some content creators attended an Apple Experience...
iphone 17 pro dark blue 1

Gurman: iPhone 18 Pro Could Be Underwhelming

Monday February 16, 2026 4:24 am PST by
Apple's upcoming iPhone 18 Pro and iPhone 18 Pro Max models "won't be a big update," according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that the iPhone 18 Pro models will "represent minor tweaks from last year's iPhone 17 Pro and 17 Pro Max." He compared the upgrade to Apple's past practice of appending the letter "S" to its more minor...
Coffee Burgundy and Purple iPhone 18 Pro Mock

Five iPhone 18 Pro Features Revealed in New Report

Friday February 13, 2026 8:43 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are still seven months away, an analyst has revealed five new features the devices will allegedly have. Rumored color options for the iPhone 18 Pro models In a research note with investment firm GF Securities on Thursday, analyst Jeff Pu outlined the following upgrades for the iPhone 18 Pro models: Smaller Dynamic Island: It has been rumored...

Top Rated Comments

Dirtydutch Avatar
84 months ago
Guy in that first pic isn't even using an iPhone to take that selfie, the disrespect...
/s
Score: 35 Votes (Like | Disagree)
84 months ago
Did that guy really just use an Android to take a selfie with Tim Apple???
Score: 26 Votes (Like | Disagree)
realtuner Avatar
84 months ago
Of course people are lining up.

Best smartphone in the planet with the best mobile OS on the planet supported by the best ecosystem, Apps and service/support.
Score: 10 Votes (Like | Disagree)
84 months ago
He's probably in line to buy a new iPhone
Score: 8 Votes (Like | Disagree)
nvmls Avatar
84 months ago

Did that guy really just used an Android to take a selfie with Tim Apple???
First world issues?
Score: 6 Votes (Like | Disagree)
84 months ago
I was there, it was so cool seeing him.
Score: 6 Votes (Like | Disagree)