Apple Previews Revamped Fifth Avenue Flagship Store in New York City

Apple's flagship Fifth Avenue store with its iconic glass cube entrance in Manhattan reopens to the public Friday following multi-year renovations, and ahead of time, the media was invited to the store for a preview.

Apple Store fifth avenue new york redesign exterior 091919
The underground store has been nearly doubled in size with a higher ceiling and more natural light coming in from 62 skylights added to the store's plaza at ground level. The plaza has also been lined with 28 honey locust trees, linear fountains, and benches for the public to gather around.

Visitors enter by walking down a new stainless steel spiral staircase, or by riding a circular elevator. The staircase is designed with 43 cantilevered stair treads that support a floating cylinder of glass, and the backlit ceiling above combines natural and artificial light to match the sunlight throughout the day.

Apple Store fifth avenue new york redesign interior 091919
The store is now equipped with a Forum for Today at Apple sessions, which begin Saturday with a special series that "captures the creative spirit of New York." The area dedicated to Geniuses has also doubled, which will "dramatically increase" the store's ability to serve customers and service products.

Steve Jobs personally welcomed the first customers to Apple Fifth Avenue when the store opened in 2006. Since then, Apple says the location has had over 57 million visitors, and more visitors on an annual basis than other New York City landmarks like the Statue of Liberty and Empire State Building.

Apple CEO Tim Cook:

Our customers are at the center of everything we do, and Apple Fifth Avenue is for them, to inspire them, and to provide the very best place to discover our newest products. It's unique among Apple stores, and today it returns even more welcoming, and even more beautiful than ever. We're so proud to be a part of this great city where so much happens every day.

Apple Fifth Avenue reopens Friday at 8 a.m. local time and remains the company's only retail store open 24 hours per day and 365 days per year. Apple says the store will be staffed with 900 employees who speak over 30 languages.

Top Rated Comments

calzon65 Avatar
38 months ago
900 employees who speak over 30 languages … if they add some negotiating venues, they could replace the UN.
Score: 6 Votes (Like | Disagree)
acctman Avatar
38 months ago
Tourist / selfies now slofies trap. You will have to visit after 1am to avoid all of that.
Score: 3 Votes (Like | Disagree)
nvmls Avatar
38 months ago
Even though usually pretty crowded it's one of the best looking stores, glad it's been enhanced.

PS: Nice dark mode MR, great work guys!
Score: 3 Votes (Like | Disagree)
macduke Avatar
38 months ago
I like what they’ve been doing with the plants in the store. It looks like how I want the future to look—mankind a bit more in harmony with nature with clean air and well designed spaces that have lots of natural light and more organic forms and materials. It’s a shame we can’t get this aesthetic in more places.
Score: 2 Votes (Like | Disagree)
travelsheep Avatar
38 months ago
30 phones on one table.. that's 30,000+ USD of product on one table alone... more impressive than at Tiffany's
Score: 2 Votes (Like | Disagree)
ipedro Avatar
38 months ago





What a massive difference! They must've dug down several feet because the ceilings in the old store were so low I felt claustrophobic when it was full of people (always). I can't wait to check it out next time I'm in NYC.
Score: 2 Votes (Like | Disagree)

Popular Stories

airpods pro black background

AirPods Pro 2: Five New Features and Improvements to Expect

Sunday August 14, 2022 3:28 pm PDT by
Apple's second-generation AirPods Pro are finally nearing launch, with a release expected later this year. If you are considering upgrading to the new AirPods Pro once they are released, keep reading for a list of five new features to expect. In addition to all-new features, the second-generation AirPods Pro will likely adopt some features added to the standard AirPods last year. H2 Chip ...
iPhone 14 Dummies 1 Feature

Everything Rumored for Apple's September Event: iPhone 14, Apple Watch Pro and More

Friday August 12, 2022 2:34 pm PDT by
There's just about a month to go until Apple holds its annual September event focusing on new iPhone and Apple Watch models. We thought we'd take a quick look at everything that's rumored for Apple's September event to give MacRumors readers a rundown on what to expect when the first fall event rolls around. iPhone 14 The iPhone 14 can probably be described more as an "iPhone 13S" because...
10th Generation iPad Render

10th-Generation iPad With Major Design Changes Reportedly in Production Ahead of September Launch

Monday August 15, 2022 8:02 pm PDT by
Apple's rumored 10th-generation iPad is currently in production and will feature "major" design changes, according to a report from Taiwanese website DigiTimes. A mockup of the potential 10th-generation iPad design by Renders By Shailesh The report did not provide any specific details about the 10th-generation iPad's new design, but rumors suggest the device will feature a larger 10.5-inch...
ios 16 lock screen feature2

Apple Seeds Sixth Betas of iOS 16 and iPadOS 16 to Developers [Update: Public Beta Available]

Monday August 15, 2022 10:04 am PDT by
Apple today seeded the sixth betas of upcoming iOS 16 and iPadOS 16 updates to developers for testing purposes, with the updates coming a week after Apple released the fifth developer betas. Registered developers can download the iOS and iPadOS 16 profiles from the Apple Developer Center, and once installed, the betas will be available over the air. iOS 16 introduces a revamped Lock...
apple watch se

Apple Watch SE vs. Apple Watch Series 8: New Features to Expect If You've Waited to Upgrade

Monday August 15, 2022 2:44 am PDT by
The Apple Watch SE was announced in September 2020 and has been a popular Apple Watch model for customers looking for their first smartwatch or an affordable Apple Watch. Apple Watch SE customers may be wondering, however, what's in store for them with the upcoming Apple Watch Series 8 and what new features they can expect. Continue reading to find out. Apple Watch SE vs. Apple Watch Series ...
odyssey ark 1

Samsung Launches $3,500 'Odyssey Ark' 55-Inch Curved Gaming Display

Monday August 15, 2022 7:15 am PDT by
Samsung today announced the launch of the Odyssey Ark, which the company says is the world's first 55-inch 4K curved display with a 165Hz refresh rate for improved gaming performance. Samsung first previewed the monitor at CES, but it is now available to order. Subscribe to the MacRumors YouTube channel for more videos. Priced at $3,500, the Samsung Odyssey Ark features mini-LED technology...
top stories 13aug2022

Top Stories: New Battery Percentage Icon in iOS 16, USB-C AirPods Rumor, and More

Saturday August 13, 2022 6:00 am PDT by
This week brought some shocking news for iOS 16 beta testers, with Apple bringing back the iPhone battery percentage to the status bar after a number of years. Other news and rumors this week included word that Apple has started recording portions of its media event planned for next month to introduce the iPhone 14 and Apple Watch Series 8, claims about iPhone 14 Pro pricing and Apple's...