Bob Iger: If Steve Jobs Were Alive, We Would Likely Have Combined Apple and Disney

Disney CEO and former Apple board member Bob Iger has a new book coming out later this month, and ahead of its release, Vanity Fair has shared some key excerpts about Steve Jobs, who was Iger's close friend.

When Iger first took over as CEO of Disney, the relationship between the two companies was strained due to Jobs' disagreements with Michael Eisner and the end of a deal that had seen Disney releasing Pixar films.

igerjobs

Steve Jobs and Bob Iger. Image credit: Paul Sakuma/A.P. Photo

Iger broke the ice with Jobs and rekindled a relationship by praising the iPod and discussing iTunes as a television platform.

I'd been thinking about the future of television, and believed it was only a matter of time before we would be accessing TV shows and movies on our computers. I didn't know how fast mobile technology was going to evolve (the iPhone was still two years away), so what I was imagining was an iTunes platform for television, "iTV," as I described it. Steve was silent for a while, and then finally said, "I'm going to come back to you on this. I'm working on something I want to show you."

Jobs went on to tell Iger about the video iPod, and asked Iger to put Disney TV shows on it, which Iger agreed to, leading to a solid friendship between the two and ultimately, a new Disney/Pixar deal.

According to Iger, in 2006 just ahead of when Disney was set to announce its acquisition of Pixar, Jobs told Iger that his cancer had returned and spread to his liver, giving Iger time to back out of the deal.

He told me the cancer was now in his liver and he talked about the odds of beating it. He was going to do whatever it took to be at his son Reed's high school graduation, he said. When he told me that was four years away, I felt devastated. It was impossible to be having these two conversations--about Steve facing his impending death and about the deal we were supposed to be closing in minutes--at the same time.

After the acquisition, Jobs underwent cancer treatment and served on Disney's board as Disney's largest shareholder. He weighed in on important Disney decisions like the acquisition of Marvel, and even vacationed with Iger on occasion. "Our connection was much more than a business relationship," wrote Iger.

Iger says that with each Disney success, there's always a moment where he wishes Jobs was there, and further, he believes that if Jobs were still alive, the two companies may have merged.

With every success the company has had since Steve's death, there's always a moment in the midst of my excitement when I think, I wish Steve could be here for this. It's impossible not to have the conversation with him in my head that I wish I could be having in real life. More than that, I believe that if Steve were still alive, we would have combined our companies, or at least discussed the possibility very seriously.

"The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company" is set to be released on September 23, 2019. It can be pre-ordered from Amazon for $19.60.

The full excerpt, which has a lot more on the history of the deal between Disney and Pixar, can be read over at Vanity Fair.

Top Rated Comments

44267547 Avatar
58 months ago

If Steve Jobs we’re alive the iPhone would be a lot more than it is right now. Not stupid little incremental updates

James
James, in all honesty, I don’t think you understand how smart phones evolve . What’s incremental to you might be a major upgrade to someone else who is upgrading from an iPhone 6 or 7.
Score: 8 Votes (Like | Disagree)
cmaier Avatar
58 months ago

If Steve Jobs we’re alive the iPhone would be a lot more than it is right now. Not stupid little incremental updates

James
I just spoke to him. He says you are wrong.
Score: 7 Votes (Like | Disagree)
JForestZ34 Avatar
58 months ago
If Steve Jobs we’re alive the iPhone would be a lot more than it is right now. Not stupid little incremental updates

James
Score: 6 Votes (Like | Disagree)
danny842003 Avatar
58 months ago

My phone is far from feature complete. Its a visionless brick. I have an iPhone 7.
The software is outdated and it could do way more.
Why didn't apple buy a network carrier and esteblishes a tight net of coverage worldwide?
Why scratches the thing still, more drop resistance.
Why not foldable, 1 week battery life

Its focus was on things that could easily be achieved - just bigger and more cameras - 8 years of ripp off - the 4s is still my favorite, just too slow, unfortunately
Could you calm down you’re not making sense.
You want lots to change but none of the changes since the 4s? You sound a bit hysterical
Score: 4 Votes (Like | Disagree)
BWhaler Avatar
58 months ago
This article brought tears to my eyes.
Score: 4 Votes (Like | Disagree)
Onelifenofear Avatar
58 months ago

first, this dark mode is dank. good job MR's.
unpleasantly damp and cold or wet?
Score: 4 Votes (Like | Disagree)

Popular Stories

Beyond iPhone 13 Better Blue Face ID Single Camera Hole

Six Reasons to Wait for Next Year's iPhone 17

Thursday February 22, 2024 4:20 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
iPhone Notch

Apple Explored These Notch and Dynamic Island Designs for iPhones

Friday February 23, 2024 2:05 pm PST by
With the iPhone 14 Pro models in 2022, Apple introduced the Dynamic Island, which can morph and expand to display system alerts, sports scores, and a variety of other information. The feature makes the space surrounding the front camera and Face ID sensors useful compared to the notch on older iPhone models. Apple explored a variety of ideas for the iPhone's notch area over the years before...
General Apps Messages

Apple Announces 'Groundbreaking' New Security Protocol for iMessage

Wednesday February 21, 2024 6:00 am PST by
Apple today announced a new post-quantum cryptographic protocol for iMessage called PQ3. Apple says this "groundbreaking" and "state-of-the-art" protocol provides "extensive defenses against even highly sophisticated quantum attacks." Apple believes the PQ3 protocol's protections "surpass those in all other widely deployed messaging apps," according to its blog post:Today we are announcing...
Next Generation CarPlay Porsche 1

Apple Launching Next-Generation CarPlay This Year With These New Features

Wednesday February 21, 2024 2:03 pm PST by
Apple recently updated its website to confirm that the first vehicle models with next-generation CarPlay support will debut "in 2024." This wording is shown on Apple's regional websites for the U.S., Canada, Australia, New Zealand, and many other countries. The iOS 17.4 beta includes code-level references to eight new CarPlay apps:Auto Settings: This app will let you manage paired iPhones...
cracked glass vision pro

Handful of Apple Vision Pro Units Develop Identical Crack in Cover Glass

Friday February 23, 2024 4:46 am PST by
A small number of Apple Vision Pro owners have claimed that their headsets developed a hairline crack down the middle of the front cover glass, despite having never been dropped or mishandled. Photo of hairline crack in Vision Pro front glass (credit: Reddit user Inphenite) The first report was posted in the subreddit /r/VisionPro about 18 days ago, and several more have appeared in the last...
iOS 17

iOS 17.4 Will Add These New Features to Your iPhone

Monday February 19, 2024 6:52 am PST by
Apple last month confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU and Apple Podcasts transcripts. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay later this year. More details about the new...
New Macs iPads iOS 17 4

What to Expect at Potential Apple Event in March: iPads, Macs, and More

Friday February 23, 2024 8:35 am PST by
Apple often holds its first media event of the year in March, so the company could be just weeks away from announcing new products. Below, we have outlined what to expect from a potential Apple Event this March. Past Apple Events in March Apple has held five events in March since 2015:Monday, March 9, 2015 Monday, March 21, 2016 Tuesday, March 27, 2018 Monday, March 25, 2019 Tuesday,...
Oled iPads and MackBook Pro Notch

Apple's OLED Roadmap: New iPad Mini, Foldable iPad Pro, and More

Wednesday February 21, 2024 5:29 am PST by
Apple is planning to launch at least nine new devices with OLED displays across the iPad and MacBook product lines, according to an updated forecast from research firm Omdia that sets out the company's plans in detail. As widely rumored, Apple's push to transition to OLED will apparently be jump-started by the release of new 11- and 13-inch iPad Pro models this year. The displays will...