One of the new features of the iPhone 11 and iPhone 11 Pro models is an upgraded 12-megapixel front-facing TrueDepth camera system, which, for the first time, is able to take slow motion 120fps videos.
When introducing the 2019 iPhones, Apple invented a new word for the function, combining slo-mo (the name long used for the 120fps feature on the rear-facing camera) and selfie into the word "Slofie."
Slofies didn't sound like a serious word when Apple first mentioned the feature at the iPhone event, but the company is promoting Slofies in multiple places on its website, and as The Verge points out, Apple last Friday filed a trademark on "Slofie" in the United States.
Slow motion videos taken with the front-facing camera are identical to the slow motion videos that have previously been available through the rear-facing camera, slowing down motion for a unique super slow effect. "Slofie" isn't used to describe the feature in the camera app, where it's just referred to as "Slo-mo."
It's not clear if Slofies are going to take off and become a popular feature, but Apple is certainly aiming to make that happen. Prior to when Apple used the word on stage on September 10, the Slofie term doesn't appear to have been widely used, so it's likely Apple will be granted the trademark.
Apple's move to trademark the term will prevent other smartphone makers from marketing their devices with a similar feature name, ensuring the "Slofie" term is associated exclusively with iPhones.
Wednesday April 24, 2024 2:05 pm PDT by Joe Rossignol
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
Wednesday April 24, 2024 3:39 pm PDT by Juli Clover
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Saturday April 27, 2024 12:41 am PDT by Tim Hardwick
There are widespread reports of Apple users being locked out of their Apple ID overnight for no apparent reason, requiring a password reset before they can log in again. Users say the sudden inexplicable Apple ID sign-out is occurring across multiple devices. When they attempt to sign in again they are locked out of their account and asked to reset their password in order to regain access. ...
Best Buy is discounting a collection of M3 MacBook Pro computers today, this time focusing on the 14-inch version of the laptop. Every deal in this sale requires you to have a My Best Buy Plus or Total membership, although non-members can still get solid second-best prices on these MacBook Pro models. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a...
Apple used to regularly increase the base memory of its Macs up until 2011, the same year Tim Cook was appointed CEO, charts posted on Mastodon by David Schaub show. Earlier this year, Schaub generated two charts: One showing the base memory capacities of Apple's all-in-one Macs from 1984 onwards, and a second depicting Apple's consumer laptop base RAM from 1999 onwards. Both charts were...
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