Ahead of the upcoming iPhone event that's set to kick off tomorrow, some Apple Store locations will have their windows blocked off with black curtains in order to make changes to the front window displays.
Twitter user Brian Roemmele yesterday tweeted a teaser about the upcoming change, and Bloomberg's Mark Gurmanexplained in another tweet that Apple is planning to bring back "the old-school 3D front windows" at some store locations.
An Apple retail employee contacted MacRumors and confirmed Gurman's report. Apple Store workers recently practiced putting up the black curtains and were also instructed to clean out and fix floor mechanisms that haven't been used in years. This likely includes wires and other equipment used for anchoring the front displays.
Apple previously used intricate, eye-catching window displays with cutouts and designs showing off new products and features, but the practice was discontinued with the launch of the updated Apple Store designs.
Former Apple retail chief Angela Ahrendts and Jony Ive worked on the updated Apple Stores, but Ahrendts has since departed and Ive is set to leave the company at the end of the year, which is perhaps why Apple is now prepared to make some changes. Deirdre O'Brien, Apple's head of people, has taken over the company's retail initiatives.
Apple frequently changed its window display setups back when it used window displays, and many of the designs are still well known, such as the colored balls used for the iPhone 5c launch.
In some stores that have seen redesigns, it's not clear how the new window displays will work, but it looks like many retail store displays will soon get more interesting to look at.
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices.
Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year.
Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors.
Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options that include silver, blue, pink, and yellow.
MacRumors...
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further.
During its WWDC 2025 keynote, Apple said that 13...
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model.
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Heal...
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo.
In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...
Popular accessory maker Anker this month launched two separate recalls for its power banks, some of which may be a fire risk.
The first recall affects Anker PowerCore 10000 Power Banks sold between June 1, 2016 and December 31, 2022 in the United States. Anker says that these power banks have a "potential issue" with the battery inside, which can lead to overheating, melting of plastic...
Wednesday June 25, 2025 2:08 pm PDT by Joe Rossignol
Chase this week announced a series of new perks for its premium Sapphire Reserve credit card, and one of them is for a pair of Apple services.
Specifically, the credit card now offers complimentary annual subscriptions to Apple TV+ and Apple Music, a value of up to $250 per year.
If you are already paying for Apple TV+ and/or Apple Music directly through Apple, those subscriptions will...
As part of its 10-year celebrations of Apple Music, Apple today released an all-new personalized playlist that collates your entire listening history.
The playlist, called "Replay All Time," expands on Apple Music's existing Replay features. Previously, users could only see their top songs for each individual calendar year that they've been subscribed to Apple Music, but now, Replay All...
I am SO ready for a retro Apple (retro being, in my mind, a throwback to the mid 2000’s). Truly the golden era of Apple, where they weren’t afraid to make fun niche products, such as the iPod Shuffle. There was a time when Apple products really were fun! Where you felt excited to have an iPod or an iPhone in your pocket. It’s gotten so clinical over the years. Ive’s flat design plus Arendts making the stores “fashion designer” locations. Isn’t there a happy medium between 3D everything and completely flat? Isn’t there a way to make the products themselves trendy instead of relegating that to colorful cases? What the heck is the point of making the most beautiful product in the world just to cover it up in rubber?!
The current Apple Store design comes off as a little too sterile. I mean, it's nice and all, but Apple needs to have some fun with colors and decorations again.
I sure hope this signals the beginning of the end of flat, grey, hard to see UIs with tiny or non-existent controls and an excess of minimalism (is minimalism even minimalism anymore when it is extreme, or does that just make it another form of excess?) I just want things to be usable, visible, and functional again.
Man, I loved these so much. Some of the installations were awful (looking at you snow globe) but by and in large it was always wonderful to put up and see the fruits of your labor in the front of the stores.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
