Apple plans to donate money to "help preserve and restore" the Amazon forest across Latin America, Apple CEO Tim Cook said today on Twitter.
Cook's announcement comes following devastating fires that have been raging in Brazil for the past several weeks destroying the vulnerable rainforest.
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There are often fires in the area in July and August, but the 2019 fires have been significantly more severe. The number of fires is also far higher, up 85 percent compared to last year. As of Sunday night, there were more than 80,000 fires burning in Brazil.
Brazil declared a state of emergency earlier this month over the growing number of fires, which are impacting the Brazilian states of Amazonas, Para, Mato Grosso and Rondônia.
It’s devastating to see the fires and destruction ravaging the Amazon rainforest, one of the world’s most important ecosystems. Apple will be donating to help preserve its biodiversity and restore the Amazon’s indispensable forest across Latin America. — Tim Cook (@tim_cook) August 26, 2019
Cook did not say how much money Apple plans to donate, but in similar situations in the past, Apple has offered $1 million or more to organizations like the Red Cross for fire relief purposes.
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Top Rated Comments
(View all)https://www.forbes.com/sites/michaelshellenberger/2019/08/26/why-everything-they-say-about-the-amazon-including-that-its-the-lungs-of-the-world-is-wrong/#2be7045e5bde
if you don't plan to tell people how much you donate... then why even post it then??
I think the other way. There’s an act of humility and responsibility by not talking dollars. Raising awareness about the issue itself. What’s it of your business how much Apple donates?is getting recognition online more important than the act itself?
BTW, I’m a democrat. Não somos nós que sejam educados? Pô
The forest produces 20% of the world's oxygen but it also consumes 20% of the world's oxygen.
The world's lungs are the oceans, not a rainforest.