Apple's HomePod Estimated to Have Just 5% of Smart Speaker Market Share in U.S.

Apple's HomePod accounted for just 5 percent of the estimated 76 million smart speaker installed base in the United States in the second quarter of 2019, according to new data shared today by Consumer Intelligence Research Partners (CIRP).

Amazon continues to be the number one smart speaker vendor in the U.S., followed by Google. Amazon Echo devices accounted for 70 percent of smart speakers in the United States during the quarter, while Google Home devices accounted for 25 percent.

cirpsmartspeakerjune2019
The smart speaker market has seen strong growth, with the U.S. installed base of 76 million speakers up nine percent from 70 million units in the March 2019 quarter. Growth is also up significantly compared to last June, when there were an estimated 50 million smart speakers in the United States.

"While the biggest growth in the market for smart speakers is in the holiday fourth quarter, Amazon Echo and Google Home continues to grow their installed bases in the past couple of quarters," said Josh Lowitz, Partner and Co-Founder of CIRP. "The market grew by 9% in the second quarter, and more than 50% year over year. Including Apple HomePod, all three major producers have maintained steady shares of the market in the past year. Continued aggressive pricing of the entry-level models seems to continue to encourage new customers to try a smart speaker and existing owners to consider adding more devices to their home.

Most people who own smart speakers have less expensive models like the Echo Dot and the Google Home Mini, with these units accounting for more than 50 percent of smart speakers in the U.S. during the quarter.

cirpsmartspeakerjune20192
Though Apple has dropped the price of the HomePod from $349 to $299, the smart speaker is still significantly more expensive than speaker options from Google and Amazon, which has left Apple struggling to gain a foothold in the market.

Amazon's Echo Dot, for example, is priced at $50, but it is often available at even lower prices during sales and promotions. The same goes for the Google Home Mini, which is also priced at $49.

Rumors have suggested that Apple is considering a more affordable version of the HomePod that could be priced as low as $150, but it's not clear if and when Apple might release such a speaker.

CIRP's data is estimated and is based on a survey of 500 U.S. owners of Amazon Echo, Google Home, and Apple HomePod devices surveyed from July 1 to July 10 who owned one of the devices as of June 30, 2019.

Tag: CIRP

Top Rated Comments

iZac Avatar
40 months ago
Overpriced, under featured.
Score: 45 Votes (Like | Disagree)
jacobh101 Avatar
40 months ago
in my home, however, it has 100% market share.
Score: 37 Votes (Like | Disagree)
Spock Avatar
40 months ago
They enter a market where devices can be found for $29, are we surprised that a $300 crippled in comparison device isn’t gaining market share?
Score: 31 Votes (Like | Disagree)
David1964 Avatar
40 months ago
It's too expensive, that's why.
Score: 29 Votes (Like | Disagree)
Dormammu Avatar
40 months ago
No one is surprised by this
Score: 23 Votes (Like | Disagree)
Aston441 Avatar
40 months ago
Alexa does far more and I can get one for $25.

THREE HUNDRED DOLLARS?!? lol
Score: 21 Votes (Like | Disagree)

Popular Stories

airpods pro black background

AirPods Pro 2: Five New Features and Improvements to Expect

Sunday August 14, 2022 3:28 pm PDT by
Apple's second-generation AirPods Pro are finally nearing launch, with a release expected later this year. If you are considering upgrading to the new AirPods Pro once they are released, keep reading for a list of five new features to expect. In addition to all-new features, the second-generation AirPods Pro will likely adopt some features added to the standard AirPods last year. H2 Chip ...
iPhone 14 Dummies 1 Feature

Everything Rumored for Apple's September Event: iPhone 14, Apple Watch Pro and More

Friday August 12, 2022 2:34 pm PDT by
There's just about a month to go until Apple holds its annual September event focusing on new iPhone and Apple Watch models. We thought we'd take a quick look at everything that's rumored for Apple's September event to give MacRumors readers a rundown on what to expect when the first fall event rolls around. iPhone 14 The iPhone 14 can probably be described more as an "iPhone 13S" because...
10th Generation iPad Render

10th-Generation iPad With Major Design Changes Reportedly in Production Ahead of September Launch

Monday August 15, 2022 8:02 pm PDT by
Apple's rumored 10th-generation iPad is currently in production and will feature "major" design changes, according to a report from Taiwanese website DigiTimes. A mockup of the potential 10th-generation iPad design by Renders By Shailesh The report did not provide any specific details about the 10th-generation iPad's new design, but rumors suggest the device will feature a larger 10.5-inch...
ios 16 lock screen feature2

Apple Seeds Sixth Betas of iOS 16 and iPadOS 16 to Developers [Update: Public Beta Available]

Monday August 15, 2022 10:04 am PDT by
Apple today seeded the sixth betas of upcoming iOS 16 and iPadOS 16 updates to developers for testing purposes, with the updates coming a week after Apple released the fifth developer betas. Registered developers can download the iOS and iPadOS 16 profiles from the Apple Developer Center, and once installed, the betas will be available over the air. iOS 16 introduces a revamped Lock...
apple watch se

Apple Watch SE vs. Apple Watch Series 8: New Features to Expect If You've Waited to Upgrade

Monday August 15, 2022 2:44 am PDT by
The Apple Watch SE was announced in September 2020 and has been a popular Apple Watch model for customers looking for their first smartwatch or an affordable Apple Watch. Apple Watch SE customers may be wondering, however, what's in store for them with the upcoming Apple Watch Series 8 and what new features they can expect. Continue reading to find out. Apple Watch SE vs. Apple Watch Series ...
odyssey ark 1

Samsung Launches $3,500 'Odyssey Ark' 55-Inch Curved Gaming Display

Monday August 15, 2022 7:15 am PDT by
Samsung today announced the launch of the Odyssey Ark, which the company says is the world's first 55-inch 4K curved display with a 165Hz refresh rate for improved gaming performance. Samsung first previewed the monitor at CES, but it is now available to order. Subscribe to the MacRumors YouTube channel for more videos. Priced at $3,500, the Samsung Odyssey Ark features mini-LED technology...
top stories 13aug2022

Top Stories: New Battery Percentage Icon in iOS 16, USB-C AirPods Rumor, and More

Saturday August 13, 2022 6:00 am PDT by
This week brought some shocking news for iOS 16 beta testers, with Apple bringing back the iPhone battery percentage to the status bar after a number of years. Other news and rumors this week included word that Apple has started recording portions of its media event planned for next month to introduce the iPhone 14 and Apple Watch Series 8, claims about iPhone 14 Pro pricing and Apple's...