Apple Shares New Series of 'Shot on iPhone' ASMR Videos

Apple today continued on with its "Shot on iPhone" series, uploading several new videos, but this time with a twist -- the videos are focused on ASMR, a popular YouTube trend that uses sound to evoke an "autonomous sensory meridian response."

Apple shared four videos in the series, all of which are between six and 10 minutes in length. The first, "Whispers from Ghost Forest," features a woman whispering about the legend of Ghost Forest.


The second video focuses on wood shop sounds, featuring a man turning a piece of wood into a work of art, while the third video features a man walking on a trail and crunching leaves and brush underfoot.



The fourth video, "A calm rain at camp," features the sound of rain pounding on various items at a campsite in the woods.


Apple has these videos labeled as ASMR Season 1 on its YouTube channel, which means more ASMR videos could potentially be coming. Apple also uses the tagline "Apple SMR" when introducing each video, and recommends people use headphones when watching.

These are the oddest of the "Shot on ‌iPhone‌" videos that Apple has shared, but each one was created using an ‌iPhone‌ (with additional hardware and equipment for the sound) and features impressive visuals to go along with the sound.

Top Rated Comments

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17 weeks ago
Very nice cinematography but man these things make me cringe worse than the last couple keynotes :D
Rating: 8 Votes
17 weeks ago
HEAR ME OUT

apple doing the entire september keynote in asmr
Rating: 8 Votes
17 weeks ago

Such a weird genre of videos and even weirder to have Apple making them. These sounds being so pronounced is making more anxious...it's supposed to be relaxing?

Never really listned to ASMR (have listened to pink and other noise before) - the sounds on videos 2,3,4 are ok but WTF with the whispering in video 1?

I would consider it about as relaxing as nails on a chalkboard! And talk about sibilance!

Now I'm just going to put on Tubular Bells ([MEDIA=youtube]TXvtDm820zI[/MEDIA]
to get rid of that first video and put me back in a calm, relaxed state right before bed... :p
Rating: 7 Votes
17 weeks ago
Nobody:
Apple: Here's 4 SMR videos.
Rating: 5 Votes
17 weeks ago
Such a weird genre of videos and even weirder to have Apple making them. These sounds being so pronounced is making more anxious...it's supposed to be relaxing?
Rating: 5 Votes
17 weeks ago
The rain camping one....
Rating: 3 Votes
17 weeks ago
In Season 2 Tim Cook will whisper: Buy more Apple products, buy more Apple products...
Rating: 3 Votes
17 weeks ago
So like WTF did I just watch. Some lady whispering about a cataclysm that killed a bunch of people in Japan.

I had to turn it off. It was too weird. And people think Apple has lost focus—can't imagine why?
Rating: 3 Votes
17 weeks ago
Why did Apple make this? The one with the lady whispering was super cringe, I couldn’t listen to it. The other three were ok but still weird... you need special mics to do this anyway so how is this an ad for iPhones?
Rating: 3 Votes
17 weeks ago
Ha! I don’t like ASMR, but I think it’s awesome that they did this.
Rating: 2 Votes

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