Apple Shares New Series of 'Shot on iPhone' ASMR Videos
Apple today continued on with its "Shot on iPhone" series, uploading several new videos, but this time with a twist -- the videos are focused on ASMR, a popular YouTube trend that uses sound to evoke an "autonomous sensory meridian response."
Apple shared four videos in the series, all of which are between six and 10 minutes in length. The first, "Whispers from Ghost Forest," features a woman whispering about the legend of Ghost Forest.
The second video focuses on wood shop sounds, featuring a man turning a piece of wood into a work of art, while the third video features a man walking on a trail and crunching leaves and brush underfoot.
The fourth video, "A calm rain at camp," features the sound of rain pounding on various items at a campsite in the woods.
Apple has these videos labeled as ASMR Season 1 on its YouTube channel, which means more ASMR videos could potentially be coming. Apple also uses the tagline "Apple SMR" when introducing each video, and recommends people use headphones when watching.
These are the oddest of the "Shot on iPhone" videos that Apple has shared, but each one was created using an iPhone (with additional hardware and equipment for the sound) and features impressive visuals to go along with the sound.